Prateek Khandelwal

Orchestrating management across the UAE, region for IP-COM, encapsulating Distributors, Resellers, System Integrators.
• Explored & cultivated new territories & partners, accelerating market expansion - predominantly targeting the UAE, onboarding fresh Partners.
• Actualized double-digit 20% YoY growth within newly established Partners. Strategically devised plans for market share expansion, promotional campaigns, distributor targets, & rebates, targets vs achievements.
• Market share analysis periodically and actions on time..
• Managing 2 Distributors for the UAE region and40+Partner Managing 2 Distributors for the UAE region and40+Partner
• Planning and execution of Marketing activity with the team for UAE Partner and Distributors
• Held full accountability for the distributor along with SI, Resellers, Sales coverage, seasonal promotion planning and execution, competition tracking, resource hiring and training, inventory monitoring and actions on time.
• Headed sales operations by scrutinizing Sell-in versus Sell-out, generating customer reports, & planning future forecasts.
• Shouldered the full responsibility for strategic planning & end-to-end Go-To-Market execution. Reported to the Sales Head - META.

• Seagate
• QNAP
• Linksys
Highlights:
• Product life cycle management for multiple brands for different countries
• A trusted advisor catering to the needs of different business, projects, end users, channel partners and distributors.
• Planning & forecasting monthly sales and identified new business opportunities; developed positive working
relationship with partners to build business.
• Managing & coordinating other team members supporting the sales for the said product line
• Attract and Manage Re-sellers, Sub distributors, System Integrator, SMB channel customers, and e-tailers.
• Generating revenues and profits for the operations
• Working closely with different vendor ensuring the targets and profits are in alignment.
• Plan & execute reduction of Old stock.
• Relationship management with all the parties ensuring there is a win-win situation for all stakeholders.
• Bring solutions and improvisation to the development and marketing teams.
• Market Research for requirements for both current and future product line
• Track and improve average invoice lines per SM.
• Understand customer needs, update knowledge of customer profile, financial health.
• Functional use of technology such as CRM to share the experience and information with other stakeholders of the
company.
• Single handedly managing multiple brand events in different countries ensuring the product line is well pitched and
understood by the different stake holders.
• Worked closely with channel partners to develop agreed business development plans which include lead generation
activities.
• Designed sales strategy to displace competitive vendors with marketing and promotional activities for partners; increased
add-on sales by targeted tactical account planning.
• Supervised the expansion of business in the different regions of GCC and managed all the activities related to logistics,
business development, product & vendor and partner acquisition.
• Redesigned sales organization structure and compensation plans to drive new profitable business which brought in 20%
increase in sales.

• Developed marketing strategies for SMB/Corporate Partners in order to enhance revenue and margins; provided end-to-end solution for all primary and secondary partners
• Designed sales strategy to displace competitive vendors with marketing and promotional activities for partners; increased add-on sales by targeted tactical account planning
• Supervised channels & partner programs with a primary focus on increasing reach, to & for SMB/Corporate Partners for better revenue and margins
• Communicated up-to-date information about new products & enhancements to partners and developed process improvements to optimize partner management activities
• Forecasted monthly sales and identified new business opportunities; developed positive working relationship with partners to build business
• Coordinated with internal partners including Marketing, Inside Sales, logistics & Credit Team to ensure a consistent and reliable execution of partner strategies and achievement of all financial metrics
• Worked closely with channel partners to develop agreed business development plans which include lead generation activities

• Gathered different aspects of businesses over the period of years with being an integral part of multiple brands like EPSON Printers & Projectors, Western Digital internal and external Hard Drives, SanDisk, PNY NVidia Graphic Cards and GPU solution, QNAP, HP Printers, Samsung Printers, Ricoh copiers, Microsoft Surface and HUB.
• Creating the strategy and lead the execution of the Channels and Partner programs with a primary focus on increasing reach to and for SMB/Corporate Partners leading to better revenue and margins.
• Partner and Vender Management.
• Managing all internal partners (Marketing, Sales, Solutions, Professional Services, and Credit Team) to ensure a consistent and reliable execution of established Channel and Partner strategies and achievement of all financial metrics.
• Act as end to end solution provider for both primary and secondary partners.
• Cross selling enabler.