Digital Marketing Manager
iJET Global
Total years of experience :2 years, 0 Months
Search Engine Marketing & Social Media Marketing :
• This role involves running PPC campaign across search engine google, Bing.
• Working on client sites directly and interacting with them directly.
• Implement successful bidding strategies and effective keyword management.
• Develop weekly and monthly positioning and activity reports clients.
Channel optimization :
Worked on Multi Channels like Google Search, Display, PLA, Facebook, Twitter, Linkedin, Email Marketing, Affiliate Networks and Yahoo Native ads.
Budget split on the Multi Channels and finding out the best channel which suits client's objective.
Hands on experience on Affiliate networks like Taboola, Netcore(local provider) and email marketing service providers like mailchimp etc..,
Provide customized report based on client requirement.
Asset Tracking and implementation:
Tracking and implementation of all the channel pixels using Google tag manager(GTM).
Analyzing Channel traffic based on the client object using Google Analytics.
Search Engine Marketing & Optimization:
• Website Audit Report
• Online Reputation Management
• Google Analytics (Ensuring website with enough visitors then compared to competitors)
• Searching Keyword based on terms that describe your product or service, your website, or a product category.
• Search engine optimization which includes On page optimization and off Page optimization
• Social Media optimization (Facebook, Twitter, Instagram, Linkedin)
• Performing Google Ads campaign and optimizing.