Regional Marketing Manager
SquareOne Technologies
Total years of experience :1 years, 9 Months
● Leading the marketing support team to strategize and execute all the Middle East and India marketing initiatives for SquareOne Group's three brands - SquareOne Technologies (UAE, Qatar), FutureX (KSA), and BANKiQ (India & GCC).
● Spearheaded comprehensive Go-To-Market (GTM) strategies for product launches and market expansions, driving brand penetration and revenue growth.
● Executed channel partner marketing programs, fostering strategic alliances and maximizing market reach.
● Oversaw budget allocation and optimization, ensuring efficient resource utilization and ROI maximization.
● Directed cross-functional teams in campaign planning and execution, delivering impactful marketing initiatives across multiple channels.
● Developed and refined brand positioning strategies to enhance market differentiation and customer appeal.
● Managed end-to-end event planning and execution, including third-party event participation and focused round tables for lead acquisition and pipeline acceleration.
● Implemented robust lead generation campaigns across various channels, including telemarketing, email campaigns, webinars, SEO, and paid media.
● Analyzed performance metrics and conducted strategic reviews to drive continuous improvement and achieve marketing objectives.
● Cultivated strong relationships with external vendors, negotiating contracts and ensuring deliverables aligned with business goals.
Taking the lead on planning & driving all of the Middle East marketing initiatives for SquareOne Technologies' across multiple channels and platforms by administering content requirements, curating the social media calendars, Directing content creation, overseeing social media calendars, and coordinating lead generation campaigns across various channels including Telemarketing, Email Campaigns, Webinars, SEO, and Paid Channels. Strategically curating the Annual Events Calendar for 3rd Party Event Participations and ABM-Centric Focused Round Tables and Board Rooms to drive new lead acquisition and pipeline acceleration. Analysing performance metrics strategically and fostering relationships with external vendors. Brands Handled: SquareOne MEA, Hyland, Alteryx, SplashBI, AutomationAnywhere, Mendix
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