Channel Revenue Leader
HELIOS MEDIA Pvt. Ltd. (Bloomberg TV- Business Television India)
Total years of experience :22 years, 4 Months
Channel Revenue
Key Areas of Responsibility -
Times Airports/OOH properties )
Successfully handled a Leadership Role managing a 360degree Brand Customization for Brands across Delhi and Mumbai Airports, with a team of 5 people. Clients offered varied opportunities from the Times OOH basket for Product Launches Revamps/Tactical Bursts/Corporate Branding.
Interacting with CEO’s, GM’S, VP’s, Co-founders, and Marketing Heads for diverse industries. Innovation and out-of-the-box solutions are proposed keeping Brand briefs in mind. Maintain good networking within the industry. Ensure maximum profitability is prioritized- Brand Value and Intent is handled effectively enabling customer satisfaction and redemption
Audience research-profiling-coordination- floor management for all talk shows
•Profiling of audience and suitable case studies for the concerned subject
•Secondary Research on the topic of discussion
•Working in tandem with anchors and producers towards developing the course of the show
INDIA QUESTIONS - Hosted by Dr Pranoy Roy
•WE THE PEOPLE - Hosted by Barkha Dutt
•BIG FIGHT- Hosted by Vikram Chandra
•Special Features: RANG DE BASANTI, BUDGET SPECIALS, and ELECTION SPECIAL
The concept of revenue model, GTM strategy, distribution, circulation as well as the TG (target audience) of the magazine was planned. Launched 2 sub-vertical magazines- Forms for Interior Decoration and Fashion.
Met Media Planners- Marketing Managers, Owners with brief Concepts offered and converting them as Advertisers. Extensions- Redemptions were focused. Timely executions, pagination- execution
courses: BVB) •Workshop in Electronic Media – Special Focus on Photo Journalism from BVB •Workshop for Corporate Communication
courses: BVB) •Workshop in Electronic Media – Special Focus on Photo Journalism from BVB •Workshop for Corporate Communication