Marketing Executive
Gatherton
Total years of experience :6 years, 4 Months
- Manage the development, administration and execution of events, specializing in networking events and seminars
- Create and develop marketing materials (PowerPoint presentations, brochures, event invitations and various other graphic materials)
- Customer relationship management, including the maintenance of various customer databases
- Manage social media accounts, oversee website content development and design
- Author, edit and organize the various components of proposals and supplier registrations to ensure comprehensive and relevant content
- Provide ad hoc support to revenue-generating activities, conduct research to identify new leads and potential new markets, develop ideas for new revenue generation opportunities
- Conduct market research into the FMCG industry and source new products for distribution within the Middle East
- Monitor media and generate monthly press summaries
- Liaise with various suppliers such as agencies, printers and venues
- Assisted in product set up and other marketing related activities in the emerging markets division for various Stanley Black & Decker brands
- Collaborated with agencies to develop various artworks for the STANLEY cordless range (e.g. Product information sheets, brochures, PoP displays)
- Conducted competitor research, prepared PowerPoint presentations, updated NPI spreadsheets, checked and updated product information on the website
- Prepared various documents and reports (briefing documents, clipping reports, generic proposal for prospective clients)
- Assisted the Visit Brussels tourism board during the Arabian Travel Market 2017
- Coordinated and followed up on event attendees, media interviews and travel trade meetings
- Compiled a database for e-mail campaigns
- Created social media content and carried out monitoring and monthly reporting activities
Awarded Outstanding Students - Merit Scholarship for the 2017-2018 academic year. Top Graduating student in the Master of Business (Marketing) at the 34th Graduation Ceremony held on 22 October 2018.
Obtained a Bachelor of Commerce (Marketing) with distinction in July of 2016.