Priya Srivastav

Head of Brand & Communication
Argos Fragrances (Mobolutions) - US-Based Global Niche Fragrance Brand | Dec 2023 - Apr 2025
• Served as the brand custodian, ensuring consistency, clarity, and quality across website, content, campaigns, and customer
interactions—elevating brand identity across digital and offline touchpoints while leading brand positioning, including narrative, tone of
voice, and visual identity.
• Co-drove 2x YoY revenue growth by aligning brand strategy with full-funnel marketing, including a 151% increase in email-driven
revenue through high-converting lifecycle campaigns via mailchimp.
• Generated 100K+ website visitors via SEO-optimised blog strategy, Instagram ad optimisation, and continuous content refreshes to
boost organic reach and brand recall.
• Achieved Instagram growth of +40% reach, +100% content interactions, +184% link clicks, and +33.5% follower growth through data
backed content strategy for sustained audience engagement.
• Scaled YouTube channel with 700+ videos, doubling subscribers and generating 370K+ views to build discovery and top-of-funnel
equity.
• Built and managed an influencer ecosystem of 300+ relationships, driving UGC, brand advocacy, and loyalty at minimal PR spend;
handled 2, 000+ customer interactions.
• Secured earned PR visibility through strategic influencer tagging, online interviews, and cross-platform storytelling.
• Led integrated campaigns and supported global distributor campaigns across US, EU, and Asia with digital amplification of offline
activations.
• Co-managed Shopify content updates and used analytics to optimise product pages, user journeys and conversion flows.
• Extensively used generative AI (ChatGPT, Copy.ai, Canva AI) across SEO blog writing, email campaign copy, social media captions,
and ad copy significantly scaling content output and turnaround speed while preserving brand voice.
• Built customer engagement and content automation workflows using ManyChat and Zapier, reducing manual effort and improving
response time across touchpoints without compromising brand voice.

• Led end-to-end brand management to strengthen identity, consistency, and brand awareness for abhibus
• Revamped social media strategy, achieving 60% engagement growth within 1 month and 23% follower growth within 3 months
• Planned and executed ATL, OOH, and partnership campaigns, driving brand loyalty through cross-functional collaboration
• Developed content strategy, copywriting, and video production assets to sharpen brand voice
• Delivered data-driven performance insights to optimise campaigns and streamlined content asset management for operational
efficiency
• Orchestrated influencer campaigns, boosting brand visibility and brand equity

Led end-to-end brand management to strengthen identity, consistency, and brand awareness for abhibus
• Revamped social media strategy, achieving 60% engagement growth within 1 month and 23% follower growth within 3 months
• Planned and executed ATL, OOH, and partnership campaigns, driving brand loyalty through cross-functional collaboration
• Developed content strategy, copywriting, and video production assets to sharpen brand voice
• Delivered data-driven performance insights to optimise campaigns and streamlined content asset management for operational
efficiency
• Orchestrated influencer campaigns, boosting brand visibility and brand equity

• Managed integrated brand marketing across app, magazine, offline store, and ATL/BTL channels.
• Conceptualised and executed the brands first PAN India campaign - Venue Sahi toh Stress Nahi, achieving widespread brand visibility
and consumer resonance.
• Led a team of 6 (design, branding, content, partnerships) and managed multiple external media agencies simultaneously.
• Supported B2B marketing initiatives & employer branding & marketing communication needs across multiple internal departments
through close cross-functional collaboration- e.g. Internal and external communication, townhalls, sales and partner communication

• Managed integrated brand marketing across app, magazine, offline store, and ATL/BTL channels.
• Conceptualised and executed the brands first PAN India campaign - Venue Sahi toh Stress Nahi, achieving widespread brand visibility
and consumer resonance.
• Led a team of 6 (design, branding, content, partnerships) and managed multiple external media agencies simultaneously.
• Supported B2B marketing initiatives & employer branding & marketing communication needs across multiple internal departments
through close cross-functional collaboration- e.g. Internal and external communication, townhalls, sales and partner communication

Led integrated brand communications across digital, ATL/BTL and creative agencies to strengthen brand consistency within a highly
regulated BFSI environment.
• Planned & executed the #MaaHaiTohTensionGone campaign across digital and traditional channels building brand connection with TG

• Led integrated brand communications across digital, ATL/BTL and creative agencies to strengthen brand consistency within a highly
regulated BFSI environment.
• Planned & executed the #MaaHaiTohTensionGone campaign across digital and traditional channels building brand connection with TG

Executed pre-launch digital campaign generating 5M+ impressions and 10, 000+ form fills.
• Managed creative agencies along with PR agencies for monthly brand management, social media and PR activities.
• Coordinated with in-house teams on campaign creatives, website content, and brand assets.

• Executed pre-launch digital campaign generating 5M+ impressions and 10, 000+ form fills.
• Managed creative agencies along with PR agencies for monthly brand management, social media and PR activities.
• Coordinated with in-house teams on campaign creatives, website content, and brand assets.

Managed corporate alliances with banks and e-commerce partners to maximise brand visibility through co-marketing offers.
• Created social media video campaign that achieved 150, 000+ views within 3 days of launch. Executed SMS & email campaigns.
• Managed end-to-end ORM process to improve brand reputation and customer satisfaction scores.

• Managed corporate alliances with banks and e-commerce partners to maximise brand visibility through co-marketing offers.
• Created social media video campaign that achieved 150, 000+ views within 3 days of launch. Executed SMS & email campaigns.
• Managed end-to-end ORM process to improve brand reputation and customer satisfaction scores.

Created international market presentations for fine fragrances and consumer products, supporting sales and Creative Fragrance
Managers.
• Developed proactive pitches and marketing collaterals with external agencies for global markets.

• Created international market presentations for fine fragrances and consumer products, supporting sales and Creative Fragrance
Managers.
• Developed proactive pitches and marketing collaterals with external agencies for global markets.

Partnered with CEOs on end-to-end branding projects: logo, product design, brand voice, and go-to-market strategy for Ital Veloce
fragrance and unlaunched e-commerce brands.
• Executed digital marketing campaigns (Facebook, SEM) for product launches across multiple brand verticals.
• Managed website redevelopment, digital PR, and e-commerce platform coordination.

• Partnered with CEOs on end-to-end branding projects: logo, product design, brand voice, and go-to-market strategy for Ital Veloce
fragrance and unlaunched e-commerce brands.
• Executed digital marketing campaigns (Facebook, SEM) for product launches across multiple brand verticals.
• Managed website redevelopment, digital PR, and e-commerce platform coordination.

Handled PR and media relations across BFSI, retail, tech and healthcare clients- McAfee (maintained 30% YoY growth in media
coverage), IDA Ireland, M*Modal, SanDisk
• Led end-to-end social media campaigns, increasing engagement and brand visibility for clients- Reliance Trends, DBS Bank, Bajaj
Nomarks, Omved, Cochlear

• Handled PR and media relations across BFSI, retail, tech and healthcare clients- McAfee (maintained 30% YoY growth in media
coverage), IDA Ireland, M*Modal, SanDisk
• Led end-to-end social media campaigns, increasing engagement and brand visibility for clients- Reliance Trends, DBS Bank, Bajaj
Nomarks, Omved, Cochlear