Ankita Bariya

Performance Marketing & Campaign Management
• Managing AED 33.1M+ annual ad spend across Google Ads and Meta Ads, optimizing ROAS,
CAC & conversion performance across 4 brands and 20+ outlets.
• Executing full-funnel campaign strategies including audience segmentation, bid optimization,
A/B testing, and continuous performance tuning.
• Driving platform allocation strategy with 70% Meta for awareness and 30% Google for intent
capture to maximize ROI and efficiency.
• Monitoring campaign KPIs (ROAS, CTR, CPC, CAC, AOV) and implementing corrective actions
to improve cost efficiency and lead quality.
Brand Growth & Launch Strategy
• Leading E2E brand launches including House of Zaika, establishing digital presence, aggregator onboarding, and first-quarter market activation.
• Managing pre-launch marketing for Khau Galli - Sahara Center through influencer campaigns, paid media, and on-ground activations.
• Driving 2x sales growth within 6 months for Khau Galli and Cutting Edge Salons through performance marketing and promotional strategies.
• Developing integrated marketing calendars across brands to ensure consistent messaging and seasonal campaign execution.
Ecommerce, Marketplace & Digital Operations
• Managing Shopify operations including merchandising, collections, landing pages, promotions, and conversion rate optimization.
• Leading marketplace expansion across Talabat, Zomato, Careem, Keeta, and Noon to drive order volume and revenue growth.
• Coordinating promotional offers with operations teams to improve customer acquisition and retention across platforms.
• Optimizing digital storefront performance through CRO, UX improvements, and structured promotional planning.
Analytics, Leadership & Business Impact
• Building and presenting weekly and monthly performance dashboards using GA4 and platform analytics to guide strategic decisions.
• Leading cross-functional teams and external vendors to ensure seamless campaign execution and brand consistency.
• Generating actionable insights from performance data to optimize budgets, audience targeting, and campaign strategy.
• Achieving strong business outcomes including 22.9% conversion rate for Cutting Edge Ladies and 200+ qualified leads for Decovibes Interiors.

Digital Marketing:
Led digital marketing campaigns for global clients, focusing on SEO, Meta Ads, Google Ads,
content marketing, and social media marketing to drive brand awareness and engagement.
Developed and executed e-commerce strategies for Shopify stores, optimizing product
listings, and improving conversion rates.
Created and managed email marketing campaigns, improving open rates by 15% through
A/B testing and segmentation.
Conducted in-depth market research to analyze trends, refine targeting strategies, and
enhance campaign performance.
Business Development:
Identified and prospected potential B2B and B2C clients, establishing long-term business
relationships and a robust pipeline of opportunities.
Negotiated contracts, pricing, and terms with clients and partners to secure favourable
agreements.
Attended expos, conferences, and networking events to expand industry connections and
promote services.
Consistently exceeded monthly revenue targets by 20% through strategic lead generation
and client acquisition.
Virtual Assistance:
Provided comprehensive administrative support, including managing calendars, scheduling
meetings, and coordinating travel arrangements.
Managed client databases, ensuring accuracy and accessibility for efficient communication
and outreach.
Assisted in recruitment, staffing, and daily operations, ensuring efficient workflows and
adherence to client requirements.

• Provided E2E digital marketing and ecommerce consultancy to 15+ retail & service clients across UAE & India, driving performance-led
growth strategies.
• Planned, launched & optimized Google Ads and Meta Ads campaigns with full KPI ownership, improving ROAS, CAC, conversion rates, and
lead quality.
• Managed Shopify storefronts, including merchandising, promotions, landing pages & CRO initiatives to improve user experience and sales
performance.
• Implemented integrated SEO, paid media, and content strategies to increase qualified organic traffic and strengthen full-funnel acquisition.

Delivered virtual assistance services to executives and entrepreneurs, managing schedules,
coordinating meetings, and handling client communications.
Conducted market research and competitor analysis to provide actionable insights for shaping
marketing strategies.
Assisted in lead generation efforts and client acquisition through effective communication and
outreach strategies.
Created and managed email marketing campaigns, improving engagement metrics through
targeted content and segmentation.

• Provided administrative and operational support to US-based clients across ecommerce, digital marketing, and workflow optimization functions.
• Managed ecommerce operations including inventory control, order coordination, and customer support escalation handling.
• Supported digital marketing activities through campaign tracking, reporting, and performance analysis across channels.
• Coordinated social media execution including content scheduling, calendar management, and campaign monitoring on Meta and Google platforms.

Designed and implemented marketing strategies to promote the schools programs, resulting
in a 20% increase in enrollment.
Organized events and workshops to engage parents and students, enhancing the schools
reputation in the community.
Managed end-to-end communication strategies to engage stakeholders and improve
customer experience.

• Led integrated digital and offline marketing strategy to drive enrollment growth and strengthen brand positioning.
• Designed and executed end-to-end inquiry-to-enrollment funnel including digital campaigns, content marketing, and offline events.
• Achieved 60%+ enrollment growth through targeted campaign planning, audience segmentation, and stakeholder engagement.
• Managed full-cycle recruitment and CRM activities, including sourcing, interview coordination, onboarding, and key account relationship
management.

Handled all end-to-end recruitment activities
Built B2B partnerships with corporate companies to enhance brand visibility and generate
inbound leads.

• Executed full-cycle recruitment for corporate clients across IT, Finance, and Operations sectors, ensuring timely hiring delivery.
• Built and managed client relationships while driving account growth through identification of upsell opportunities.