Brand Equity & Communication Manager
Bupa Arabia
Total years of experience :6 years, 4 Months
1) Enhancing BA Brand Equity & Awareness.
2) applying the strategy and plans on growing Bupa Arabia Brand metrics across all external mediums of communication (Social/Traditional media, Digital Interfaces, Physical Presence, Forums & Events) to drive promotional, informative, or equity objectives.
3) ensure consistent tonality, imagery, and periodic themes.
4) Develop and execute campaign & communications.
5) Annual Report: Work with different departments and functions in developing the board's annual report by gathering the relevant material and leading the content and design with the external Agency.1) Enhancing BA Brand Equity & Awareness. 2) applying the strategy and plans on growing Bupa Arabia Brand metrics across all external mediums of communication (Social/Traditional media, Digital Interfaces, Physical Presence, Forums & Events) to drive promotional, informative, or equity objectives. 3) ensure consistent tonality, imagery, and periodic themes. 4) Develop and execute campaign & communications. 5) Annual Report: Work with different departments and functions in developing the board's annual report by gathering the relevant material and leading the content and design with the external Agency.
1) Brand Building Campaigns:
a) Industry Education asset development.
b) Support HR and CET in external campaigns.
d) Bupa Arabia POD Campaigns & Communications.
2) Video Ad Development: Support and run all brands, products, services, and promotional video production of the year starting from STB to the final version.
3) Tracking & Auditing Reports: Continue to enhance the tracking of owner efforts and auditing competition, regional marketing initiatives, to drive learnings across the MKTG department.
4) Handling PR (articles and Awards ) across the media with an external agency.
1) Lead all Product Campaign creative and design development
2) Lead all Brand Equity & Digital campaigns creative and artwork development
3) Lead all creative development requirements for BA Services Campaigns
4) Lead and develop communication on COVID19