Ahmed Bakr

working on lubricants products
• Manage team across Cairo & Delta
• Develop & execute a strategic plan to achieve the sales target
• Build & maintain strong relationships with the customers to understand their needs
• Effectively communicate the value proposition through presentation & proposals
• Putting competitive pricing mode
• Implement an effective distribution plan
• Insure sequence & frequency in retail routes
• Create and communicate sales goals and follow the progress of those goals

Leading team from 2 sales Supervisor, 10 SR & 1 WS SR
• Working in lubricant product (Mobil - Shell - Total)
• Sales Plan For all company
• Daily reports to track our achievement
• Daily meeting to Know all update in the market & follow up the achievement
• Resolve all the issue in the market (Sales - Credit)
• Motivate the team to hit our targets

• Lead teams to collect data from the market (sell in - stocks - sell out)
For BAT brands & all brands of market competitor's nationwide on the Fowllowing areas
(Cairo - Giza - Alex - Delta - Upper Egypt)
• Use this data to Know (market share - OOS - Weighted handling -stocks
levels - sell in) for BAT & Competitors
• Presenting this data on CPM meeting (ELT)
• Distributor fees
• Evaluate productivity for trade team
• Retail Quality Assessment
• Development trade team by new program (Positive - Leading attitude)
• Review all retail sense results with the trade team & the agent

• Leading team 10 DR, 1TMR
• Follow up daily for our sales volume
• Daily meeting to review pervious day sales & plan for next day
• Motivate the team to achieve our target
• Weekly meeting to evaluate our results & development the team
• Assist in the development and implementation of the trade marketing and distribution plan
With a view to meet the marketing objectives

• Ensure that objectives in terms of availability, visibility, volume, market share, and quality and
Customer price of products are achieved for the area.
• Assist and implement marketing activities with optimum use of allocated resources and
Materials in order to achieve the highest in-store visibility and sales performance or the
GDBs and other key strategic brands throughout the country through the active support of the trade.
• Supervise the implementation of In Store & on Store, merchandising and distribution plan to
Achieve brand, volume& share objectives.
• Supervise an efficient and effective trade marketing and distribution team through on-job
Training, retraining, motivation and staff development.
• Issue and provide timely trade marketing and distribution briefs& evaluations,
information (including competition activities), performance reports as per
Effective Market Focus guidelines on cycle planning to TMRs and Area Manager

• Lead team from best 10 DR across Egypt to expand new outlet not dealing with Company
nationwide
• Classifies the customers into some dealing with the company (DSS) and some with the whole
Sellers after being arranged with the company (ISD).
• Expand 12300 outlet Across Egypt
• Configure 65 new routes from scanning outlet

• Achieve specific volume share and shish targets will measure through competitor's report
Monthly.
• Quarterly update the information in RCM" retail classification methodology based on shopper
and consumer behavior
• Execute the marketing activities in outlets located within the territory in order to meet
Customer and consumer objectives as described in the cycle plan.
• Train customers on our brand's messages providing required material and instructions to
achieve 1-2-1 through retailer
• En customer price of products are achieved for the territory sure that objectives in terms of
availability, visibility, quality and freshness and
• Collect accurate date on ISF condition while following up on maintenance with the
Merchandizing team.
• Provide date and maintain accurate records on competitor's status such as FOC, ISF, OOS, new product, pricing including illicit brands in order to guarantee that all related stakeholders are fully informed at all times.
• Ensure right level of stock is available at the outlet by advising on accurate drop size.
• Ensure that all trade programs are executed in the outlets located in their territory
Such as rebate plan.
• Advise, arrange, and supervise brand ambassadors in their routes to insure that brand
Ambassadors are in their positions and are communicating the right message.
• Gather/ provide innovative ideas on how to develop retail touch points in a monthly meeting
With the consumer communication manager.
• Negotiate and advise on retail touch points (hot spot positioning, visibility, display type,
investment) based on communication strategy following guidelines set by the consumer

• Scanning to expend new customers who are not dealing with the company
• Classifies the customers into some dealing with the company (DSS) and some wit
The whole sellers after being arranged with the company (ISD).
• In addition, we do a direct supervision for the retail sales rep in every area.
• Our work is to evaluate and assess the performance level of every sales rep to
guarantee the standard of the performance and the company efficiency in the
market

• Hands-on market penetration in the assigned sales area.
• Signing contracts with new clients.
• Assure continuous relationship with clients.
• Identify new target markets.
• Support clients with all necessary marketing support.
• Constantly developing business in the sales area.
• Training new agents in sales team

• Working to Achieve stretch targets from lines & cards
• Signing contract with big dialers
• Expand new customers in the market