Ahmad Arafah

Lead operational planning and delivery of large-scale real estate auction activations,
ensuring alignment between execution standards, commercial objectives, and asset
presentation.
Direct cross-functional coordination across marketing, production, vendors,
contractors, and site operations to ensure seamless event readiness and delivery.
Manage event budgets ranging from SAR 800K to SAR 1.5M while maintaining cost
control, execution quality, and operational consistency.
Contribute to value enhancement strategies by improving asset presentation, visitor
experience, and operational readiness across auction environments.
Support a commercially disciplined delivery model that balances premium
presentation with cost efficiency across multiple projects.

Directed operations and production for major national initiatives, exhibitions, and
public-facing programs, ensuring alignment with business goals, stakeholder
expectations, and execution standards.
Led the delivery of the Tourism Job Fair, managing visitor experience, exhibitor
operations, workforce deployment, and execution planning at national-event scale.
Served as Project Director on Ministry of Tourism initiatives and national awareness
campaigns, coordinating internal teams, vendors, and government stakeholders.
Managed OPEX KSA operational delivery and oversaw workforce planning, vendor
performance, and budget execution.
Contributed to team structure improvement, operational accountability, and stronger
performance management across the function.

Managed multi-site operational delivery for Noor Riyadh Festival across 8 concurrent
locations, ensuring execution alignment, stakeholder coordination, and quality
control.
Led on-ground workforce deployment across installation, live operations, and
dismantling phases in a high-complexity cultural environment.
Oversaw VIP and VVIP logistics for major international events, ensuring disciplined
coordination, protocol compliance, and service continuity.
Maintained strong control over HSE compliance, operational risk, and execution
quality across all sites.
Coordinated site owners, vendors, and cross-functional project teams to maintain
seamless delivery under compressed timelines.

Led operational performance, commercial direction, and business execution across
multiple service lines, including events, VIP transport, valet operations, and facility
related services.
Oversaw a workforce of 300+ employees, including 12-16 direct managerial reports,
across 4-5 simultaneous locations.
Held direct P&L responsibility, leading pricing strategy, revenue planning, cost
optimization, and operational decision-making.
Directed business performance through tighter operational controls, workforce
structuring, and improved vendor management.
Supported organizational scale by aligning day-to-day operations with revenue
generation, service quality, and profitability targets.
Key Achievements
Improved profitability from 65% to 80% within core business operations.
Generated daily revenues ranging from SAR 800K to SAR 1 M during operational peak
(in specific project)
Reduced operational costs by up to 60% across 20+ projects through process
improvement, commercial discipline, and supplier optimization.
Managed operational budgets reaching SAR 150M during peak periods.

Led creative planning and project execution for national tourism campaigns and
strategic promotional initiatives.
Managed integrated campaign delivery, cross-functional coordination, and activation
planning across multiple concurrent initiatives.
Supported national tourism positioning efforts through structured execution,
stakeholder alignment, and project oversight.
Worked across agencies, teams, and government stakeholders to ensure campaign
quality, consistency, and timely delivery.

Developed and launched F&B brand concepts linked to customer experience, market
positioning, and commercial performance.
Contributed to brand-led revenue improvement by aligning concept development with
customer appeal and business goals.
Built early cross-functional experience connecting branding decisions to profitability
and business growth.