Marketing Manager
Al Sayer Group
مجموع سنوات الخبرة :17 years, 7 أشهر
Prepare annual marketing calendar and budgets to meet the marketing strategic planning requirements.
•Recommend annual marketing strategy such as promotions, campaigns, launch events etc.
Operational Responsibilities:
Develop advertising strategy between Lexus Division and advertising agency to select most appropriate & effective campaigns and media to accomplish expected results for promoting different products and services.
Plan with CMO and present suggested campaign plans and programs along with layouts to Lexus Business Director for negotiation, modifications if required, or for final approval.
Track via Business Object sales enrollment in programs in order to monitor advertising effectiveness.
Assist CMO in the implementation of ongoing mass marketing or programs in conformity with organizational goals and objectives.
Conduct orientation briefs sessions with Team Leaders, Vehicle Sales, and providing full details regarding any new advertising campaign if required.
Coordinate with Lexus Division preparation of master calendar/schedule of events or classes for use in advertising and promotion for full fiscal year.
Communicate in clear manner with Lexus required promotion programs combining advertising with purchase incentives to increase sales which may involve direct mail, telemarketing, radio advertising, catalogs, exhibits, inserts in newspapers, magazines, internet advertisements, in-store display or product endorsements and special events.
Assists CMO in designing & implementing niche marketing and promotion plan on certain sub segments such as teachers, doctors, high school students, university students, sub nationalities and new homeowners.
Coordinate with online division for Lexus new launches ensuring the implementation of various related URLs for Lexus models represented by Al-Sayer Group in Kuwait.
Maintains promotional database by inputting invoices data.
Updates managers by consolidating, analyzing, and forwarding daily action summaries.
Resolves order and inventory problems by investigating data and history; identifying alternate means for filling orders; notifying managers and customers.
Resolves promotional allowance, rebate, and pricing discrepancies by researching promotion details and regular and special prices; forwarding resolution to managers.
Provides product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions.
Providing support for marketing events and exhibitions as required
Coordinating the production of wide range of marketing communications
Managing events, booking venues and ordering marketing materials
Provides sales vs. projection results by preparing and forwarding sales tracking reports.
Forwards samples by entering request; arranging shipment; notifying customer.
Maintains customer database by inputting customer profile and updates; preparing and distributing monthly reports.
Tracks sales expenses by tracking, consolidating, analyzing, and summarizing expenses; forwarding for reimbursement.
Accomplishes department and organization mission by completing related results as needed.
Uploading marketing material to online libraries, internet groups and social media sites.
Design and develop advertising Campaigns, Promotion Events and Media plans.
Contact Advertising and Public Relation Agencies, conduct negotiations, review the quotations and select the appropriate and effective Campaign or Program.
Review the Master Calendar/Schedule of events for the fiscal year prepared by the Marketing officer.
Develop media briefs for new service launches in co-ordination with the program management team.
Negotiate with media outlets to get best rates
Identify promotion programs that combine advertising with purchase incentives to increase sales.
Oversee the marketing activities at the Venue of special events, Media and Advertising campaigns.
Review the news and general content of the Newsletters.
Design and develop advertising Campaigns, Promotion Events and Media plans to aid sales operations reach targets
Identify promotion programs strategies that combine advertising with purchase incentives to increase sales and create maximum market exposure required.
Coordinate with advertising and event planning agencies to develop media booking processes and provide the proper briefs to develop the communication campaign within assigned budget.
Prepare and conduct research projects/surveys to analyze CSI and consumers behavior.
Study and analyze consumer buying behaviors in showrooms, outlets and online purchasing
Track competitors’ activities in the market, conduct consumers’ reactions, and use these elements to create a statistical analysis for strategic planning.
Engage in problem solving by performing system analysis, interpreting data and providing written recommendations to ensure customer operations are performing at optimal levels
Conduct analysis of the surveys and research projects on SPSS software.
Prepare survey and research projects summary presentations of CSI and consumer behavior surveys.
Create, edit or upload information and research documents or projects in e-Synergy.
Prepare and edit Customer Satisfaction Index or Consumer Behavior questionnaires in co-ordination with the Assistant Manager Marketing.
Evaluate performance of telemarketers and follow up with the IT department for transfer the data of research projects collected by telemarketers from e-Synergy into SPSS.
Prepare and maintain the attendance sheet of Telemarketers.