أحمد سامح

- Leading the growth and strategy for three main products: Tameeni.com (the largest insurance aggregator), Warshti (an app aggregator for car fixing), and AwalMazad (an auction-based platform for salvage car sales).

- Managed comprehensive campaign strategies and oversaw a dedicated marketing team to execute these initiatives, ensuring alignment with broader business goals.

- Successfully launched the Warshti App in Saudi Arabia, an aggregator for car repair services, by conducting in-depth market research and ensuring effective target audience engagement.

- Led the launch of a new extension for AwalMazad for used cars and led the geographic expansion of the Warshti App in Jeddah, enhancing regional market penetration and customer acquisition.

- Initiated innovative campaigns for Tameeni, Warshti App, and AwalMazad to enhance market reach and engagement. Directed cross-functional teams, integrating efforts across marketing, sales, development, and customer service to optimize sales funnels and maximize ROI.

- Implemented Adjust as a mobile measurement partner to track user engagement and conversion. This helped optimize the UX and UI for improved user experience and retention.


- leveraged data analytics to refine strategies and enhance user interaction, ensuring continuous improvement and adaptation to market trends.

- Manage communications with key stakeholders, including reporting on product performance and market trends, while cultivating relationships with business partners and vendors to support strategic goals.

- Strategically led the go-to-market initiatives for new product introductions, effectively coordinating the launch process to maintain a competitive advantage.

- Develop and execute a strategic digital marketing plan, achieving a substantial 1.5 basis point increase in website leads by aligning closely with the company’s ambitious business objectives.

- Collaborate extensively with internal teams and external partners to deliver integrated digital marketing campaigns across five countries: Saudi Arabia, UAE, Kuwait, Bahrain, and Qatar. This strategic coordination has enhanced campaign performance and operational efficiency.

- Work with the analytics and data team to leverage sophisticated tools for monitoring, analyzing, and reporting on campaign performance, resulting in a significant 30% reduction in Cost per Lead (CPL) and a 50% improvement in lead quality scores.

- Adopting the latest trends and technologies and proposing innovative strategies will keep the company at the cutting edge of digital marketing and maintain Tap Payments’ position as a market leader.

- Partner with the CEO to develop and implement strategic projects, leveraging digital marketing insights to influence company-wide strategy and execution.

- Manage and optimize the digital marketing budget, ensuring strategic allocation of resources to maximize efficiency and ROI, contributing to Tap Payments' status as one of the top payment gateways in the region.

- Successfully led the app's launch in the GCC and its expansion into Turkey, driving significant market expansion and markedly increasing the user base.


- Managed the Performance Marketing department, spearheading global marketing campaigns that significantly boosted business growth and market share.

- Expanded revenue streams by diversifying marketing channels and pioneering new growth initiatives, with a strong emphasis on digital transformation and market penetration.

- Led the development and execution of RAIN's strategic and annual business plans, focusing on brand positioning and awareness in collaboration with the branding team.

- Crafted and implemented a robust digital marketing strategy, enhancing the social media content strategy to improve engagement and reach.

- Managed marketing objectives, KPIs, and budgets, ensuring optimal allocation for maximum campaign effectiveness and ROI.

- Drove app product marketing by collaborating with the product team to optimize the app through continuous A/B testing, improving user acquisition, retention, and overall app performance.

- Collaborated with the CRM team to optimize marketing strategies, improving customer engagement and retention.

- Lead in developing paid social media strategies that accurately address the client's objectives and will enable them to achieve their goals and KPIs.

- Ensuring that audits and research are properly utilized to deliver insight-driven/data-driven strategies.

- Working closely with internal & Client Service teams to assist in the smooth implementation of work.

- Analyzing the performance of campaigns and identifying strategic opportunities, facilitating change to hit and exceed client expectations and KPIs.

- Provide training to internal teams and clients for all the paid social channels (Facebook/Instagram, Snapchat, Tiktok, etc.), and Act as a mentor and coach to direct reports and the wider team by Identifying when team members are struggling and providing the appropriate resources.

- Staying abreast of industry trends and all applicable technologies, including developments in - paid social media, analytics, online marketing, E-commerce, and online consumer behavior.