Ajay Mohanlal

Corporate Business Development (FAB) - Employee Banking
•
Handling Employee Banking, Elite Banking, Islamic Finance, Mass segment, Lower mass-
segment, Mid-Tier segment & NTML companies so to acquire new-to-payroll Employer (ER)
Payroll Relationships by meeting HR/Payroll Heads and Finance team heads to build &
develop core relationship with clients
• Appointed as the Sector Head- RETAIL for all retail malls, retails outlets, and retail stores
across UAE and managing portfolio of Emaar, Apparel, Danube, Landmark, Al Tayer,
Electronics etc.
• Liaising with corporate association to open avenues for retail business income generation,
managing external and internal relations
• Introducing new avenues adding new companies to Retail Portfolio allowing employer
penetration with impact to retail flow. Enhancing existing relationships to ensure maximum
conversion rates in income generation.
• Providing regular market feedback to Head of unit vital to review and improve Product
Offering, design of campaigns and business acquisition
• revenue of the EB portfolio such as Tracking, Managing & developing Marketing strategies to
communicate bank’s various offerings by setting up kiosks, sending out EDM’s and flyers,
conducting induction for new joiners, organizing events in the premises
• Target segment of AED 10 million business per month in assets, 15 client meetings, 5 new
acquisitions & 4 events per month successfully implemented in large corporate houses for
employee banking in Mortgage Loans, Personal Loans, Credit cards, Auto Loans, Emarati
Loans, E-Dirham, Ratibi Cards, New accounts for new joiners, Islamic Bankig, Investments &
Insurance products.
• Onboarding and account opening Inductions 5 per month in companies with 200 new joiners
for accounts in Azadea Group, DU Telecom, IBM, MAJID AL FUTTAIM, FORD, Time Hotel
Group
• Manage a current portfolio of 200 companies and 75 Group companies with a total portfolio
value of assets in personal banking and Islamic banking products AED 200 Million
• Currently handling with a portfolio of big corporate houses in Dubai & Northern Emirates
such as Majid Al Futtaim Group, AW Rostamani Group, Pepsi Co, VFS Global, Airbus, Abbott
Laboratories, Azadea Group, Ministry of Infrastructure Development, FORD Business
Development, IBM Middle East, DU Telecom, Danube Building, Al Maya, IBM Middle east,
Union Cooperative, Farnek services, Sheikh Khalifa Hospital Umm-Ul-Quwain, NCR Corp etc.

Acquire and manage client relationships by offering the bank’s Insurance, Investment products, Mortgage, Liability products and Elite client Services for HNI & VHNI clients

. Plan and carry out marketing and sales activities, in accordance with the agreed business plans

. Achievement of Revenue targets for the bank, AUM, CASA and new customer acquisition (NTB)

. Daily activities including- Sales in products like Mortgage, Auto, Personal Loans along with Investments in Bonds, Equities, Fixed Income, Alternative assets, Fixed deposits, Funds Transfers & credit cards including customer portfolio base coverage

. To provide and maintain, a daily sales report, figures, forecasting and any other record to Unit Head to keep up-to-date records of sales & performance

. Build and deepen relationships with existing Priority customers to achieve increase in share of wallet and revenues

. Top performer in NPS scores and highest portfolio coverage Q1 & Q2 2021

. Handling portfolio of 250 HNI Elite clients across all segments and nationalities in UAE

. Total Liabilities effected in portfolio base AED 183M, AUM 25M, Assets 160M

. RM Certification completed, CISI Level 3 & SCA exams passed

Acquisitions, Marketing & Communications
 Develop and maintain strategic partnerships with customers within the assigned zone in order to
identify and generate business opportunities aimed at optimizing Consumer Banking Group
revenue.
 Developing marketing collaterals (EDMs, Tent cards, Roll-ups, door hangers) and offers campaign
with marketing plans
 Sponsorships with corporates, concerts, charity work & marketing sponsorships
 Media buy-outs with Radio, Print, digital marketing
 Marketing Budgets and Portfolio analysis with spends campaign
 Review of the market to identify opportunities and trends, developing forecast and business
plans
 Reviewing of product policy, client acquisition processes and various critical matters and offering
recommendations for enhancement. Spends and Usage analysis for increase in productivity.
 Implementing relationship management strategies through potential payments defaults,
servicing and monitoring the customers differing financial situations and providing a selection of
appropriate solutions
 Engaging with Key stakeholders including Operations, Technology, Branches, Legal, Risk etc. to
deliver timely and effective level of client experience to our clients
 Tie-ups and agreements done by self with various MNC’s such as EMAAR Group, DAMAC
Properties, Al Noor Special Needs, , Three60 communities AL Reem Island Abu Dhabi, , Novus
community management, Careem, Uber, GVK Airport Mumbai, Lounge Key, Meru cabs, Telelife
magazine, Masala
 Community events Al Khail Gate community, Danube Warehouse Sale, Dubai Tennis Open, CBBC
Trade Centre exhibitions with card acquisition and spends campaign