Mohammed Ali Arsalan

Developed and implemented social media strategies for multiple clients that align with their business goals
Created and published high-quality, engaging content on social media platforms
Plan and execute weekly/monthly social media calendars
Managed social media presence on all relevant platforms, including but not limited to Facebook, Twitter, Linked, Instagram, and Snapchat
Track, analyze & prepare social media performance reports for the clients and make data-driven decisions
Monitor industry trends and perform competition analysis
Stay up-to-date with the latest social media trends and best practices
Creative content writing for social media channels
Collaborate with cross-functional teams to create social media content
Actively monitor & respond to social media comments & messages
Procure, brief and manage social media influencers
Build relationships with the clients & manage daily operations for social media & paid campaigns
Managed and monitored campaigns to ensure they are performing as per the KPIs within respective budgets
Analyze campaign performance data and make data-driven optimizations and adjustments
Coordinated with SEO specialist to ensure organic performance.

• Created & managed advertising and marketing for the top Gym and wellness facilities in Qatar including F&B brands.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas. (social media, E-mail, offline, etc.)
• Responsible for brand guidelines creation & adherence to following all norms with respect to the brand & business objectives
• Collaborate with marketing & other professionals to coordinate brand awareness & marketing efforts
• WordPress website editing and management
• Copywriting for social media, print media, landing pages, & Ads
•Measure & report performance of all digital marketing campaigns, & assess against goals (ROI and KPIs)
• Managed & optimized websites, landing pages, & other digital requirements.
• Responsible for delivering email blasts and digital ads performance for all brands (ad type, ad channel, target audience)
• Responsible for handling all Advertising accounts, & liaising with account managers to help optimize digital campaigns
• Undertake individual tasks of a marketing plan as assigned

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Assist in the formulation of strategies to build a lasting digital connection with consumers.
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute and measure experiments and conversion tests.
Worked on performing lead generation campaigns and generated a minimum of 33% ROAS.
Worked on high campaigns budgets of minimum 30k INR to 100k INR.
Familiarity with the concepts of DSP’s and SSP’s
Worked on Native ads platforms/ tools Such as Taboola, Outbrain, MGID, Adgebra and Propeller Ads.
Understanding and flexible with the working models such as CPM, CPC, CPV, CPL, CPA.
Created and managed Lead generation campaigns for credit card, gaming, holiday membership packages, automobile etc.
Maintained a high CTR of 2%, 3% and avg of 0.35%
Understanding of online media, planning, implementation and optimization.
Plan and monitor the ongoing company campaigns on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc.
Highly creative with experience in identifying target audience and devising digital marketing campaigns that convert.
Experienced in A/B testing and multivariate experiments.
Strong analytical skills and ability to relate results to Campaigns Performance objectives, providing a basis for measurement of the Digital Marketing activities.
Analyzed web metrics, provides campaign effectiveness reports to clients, and recommended optimization when appropriate to improve media performance.
Up-to-date with digital marketing trends and best practices.
Assist the marketing team in the formulation of strategies to build extensive campaigns.

1. Managing purchasing activities to make sure the timely procurement of all goods and services needed in accordance with federal, state, local laws and procedures.
2. Direct warehouse activities to which include receiving, inspecting, shipping and distribution.
3. Consult with other departments to coordinate material service needs.
4. Solve purchasing related problems.
5. Prepare complex bid solicitations, bid analyses, and recommend awards of contract for a wide range of non-standard materials and supplies, including major chemicals equipment.
6. Ensure materials are delivered according to contract specifications.
7. Monitor procedures records for compliance.
8. Administer the sale and disposal of surplus and scrap equipment materials.
9. Provide training, counseling and discipline as necessary.
10. Monitor the annual budget for purchasing division.

Respond to customers on chat platform
.Maintain client relationship for business and help the sales team in achieving target
Perform functions such as data entry, data management and data retrieval
Use decision-making skills in responding for clients
Suggest, promote and guide clients on filing complaints, refunds, and replacements
Make use of the system in searching for products and answers
Converse with clients in a polite and professional manner
Use discretion in providing information to clients.
Report and manage social media content.
Create brand awareness by sharing regular content on Social media platforms like Facebook, twitter and Instagram.
Create engagement with followers and users on social media during special offers and festivals.