Amarpreet Sidhu, Chief Executive Officer CEO

Amarpreet Sidhu

Chief Executive Officer CEO

Canaan Factories Limites

Location
India
Education
Higher diploma, Strategic Management
Experience
22 years, 10 Months

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Work Experience

Total years of experience :22 years, 10 Months

Chief Executive Officer CEO at Canaan Factories Limites
  • Kenya - Nairobi
  • December 2020 to September 2021

Business Head of the Dairy Company working in the field of collection of milk, processing of milk and sale and marketing of milk.
Reporting to the Board of Directors and Group COO.
Having direct reporting of Finanace, HR, Procurment, Production, Sales & Marketing, Quality and IT department heads.
Have done debt restructuring.
Infused working capital to add more products in the market.
New Products Launches
Re-energized the marketing campaign.
Reduction in processing cost by optimizing process flow
Reduction in procurement price of Raw material by optimizing logistics as well payment terms with the farmers,

Senior General Manager at Tropical Animal Genetics
  • India - Hyderabad
  • September 2019 to November 2020

Business development
Set up Pan India sales network
Set up all India operations of Field level sales to farmers.
Doing tie up with various milk processing companies to give service to their milk producers

Chief Operating Officer (COO) at Macro Dairy
  • India - Ludhiana
  • July 2018 to August 2019

Head of Business with reporting to Managing Director.
Heading all functions like HR, Finance, Animal Husbandry, Engineering, Contract farming, Supply chain, Milk Processing Centre and dotted reporting of sales and marketing.
3rd party contracts for optimum utilization of the processing plant capacity.
P&L, Balance sheet, annual budget and forecasting.

General Manager (Head of New Vertical) at Allanasons (IFFCO group company)
  • India - Delhi
  • October 2014 to April 2018

Heading Backward integration vertical for the largest agro-exporter of India along with having pivotal role in process plant and group strategic planning.
•Reporting to the President of the Company.
•Part of Cross Functional Team of 4 group companies to make KRA’s of more than 350 managers and above staff.
•Currently having reporting of more than 900 staff and heading an abattoir process plant with annual turnover of INR 20, 000 million.
•Responsible for supply chain, which accounts for 80% of factory spending.
•Earlier Operational Head of processing plant with annual turnover of INR 3500 million.
•Heading Backward Integration vertical by community mobilization for rearing male buffalo calves for meat involving 1000’s of farmers.
•Set up Animal trading markets, to make the trade more organized and avoid seasonal fluctuations in arrivals.
•Taking care of FSSAI, ISO, HACCP, OSHAS.
•Responsible for audits done by global buyers and various country audits for exports.
•Have undergone Leadership Management International (LMI) training, Lean Management Training

General Manager (Business Head) at National Dairy Development Board Dairy Services
  • India - Lucknow
  • October 2013 to September 2014

Business Head) Animal Breeding Centre a unit of NDDB Dairy Services (www.abcsalon.org) at Rae Bareilly, India
Business Head of the NDDB’s mega semen station, which is the 2nd largest semen station in the country and driving it through fast paced strategic expansion phase to increase its production, thus helping in improving livelihood of millions of dairy farmers, by giving them superior animal genetics.
•Reporting to Board of Directors on quarterly basis and responsible for P&L as well as balance sheet of the company.
•Increased Production by 27% and Revenue by 40% in a short period of 8 months.
•Heading Marketing, Sales, Operations, Engg, Fodder Production, Procurement & Store, Quality Assurance, Finance and HR departments.
•Developing company ERP and systemizing company hiring process

General Manager at Macro Dairy Ventures Pvt Ltd (MDVL)
  • India - Ludhiana
  • November 2008 to October 2013

www.mdvl.in)(www.trumilk.in)
Conceptualized and executed the first and largest integrated dairy project in India having its own milking cows, milk process unit and sale of milk and milk products
•Reporting to the Managing Director of the Company and responsible for the P&L of the company.
•Brand launching and Brand building for Tru Milk and other products (www.trumilk.in) including an advertising campaign.
•Set up India’s largest integrated dairy company, having its own animal farms with 7000 cows, milk process plant and premium positioning of milk and milk products.
•Running a 1500 MT/month feed process plant.
•The project involved socio-economic upliftment of 1200 women and 2000 farmers.
•Operational Head of the company, with direct reporting of heads of contract farming, dairy farming, CSR, milk processing, HR, project and maintenance teams and virtual reporting of sales, marketing and finance team.
•Strategic Management of the company and increasing its profitability by increasing its revenue by 50% by 30% increase in expenditure.
•Having reporting line of more than 1050 staff including 4 expats.
•Contract farming spread over 2500 acres from 2000+ farmers.
•Setting up KPI’s& KRA’s in line with company goals and objectives.
•Developing the company ERP for better performance and control.
•Got the plant certified for HACCP, ISO and FSSAI.
•Closed a 7 year JV with Vitrogen, Brazil to set up India’s first commercial IVF lab producing sexed embryos.
•Initiate and close a JV with Sexing Technologies, USA to be their partner in India.
•Lead a team of 7 scientists including 3 expats to set up world class IVF lab.


Head of Operations, Prime Bovine Genetics Private Limited (MDVL sister concern company) (www.primebovinegenetics.com

Veterinary Officer at Govt of Punjab
  • India
  • October 1998 to October 2008

Part of strategy team of Ministry of Animal Husbandry, Govt of Punjab
•Worked as shadow for Director of Animal Husbandry for state level planning including 5 year plans.
•Planned and appraised National Project on Cattle and Buffalo Breeding Progeny testing and Embryo transfer programmes

Education

Higher diploma, Strategic Management
  • at Indian Institute of Managemen
  • June 2008

Executive Programme in Strategic Management

Bachelor's degree, Veterinary Science and Animal Husbandry
  • at Punjab Agricultural University
  • January 1998

Bachelors Degree in Veterinary Science and Animal Husbandry along with Dairy, Meat and Egg Production and Processing.

Specialties & Skills

Food Safety
Strategising
ADVERTISING
CONCEPT DEVELOPMENT
FINANCE
MACROMEDIA DIRECTOR
REPORTS
STRATEGIC

Languages

English
Expert
Hindi
Expert
Punjabi
Expert

Hobbies

  • Running
    Have Ran 4 half marathons till now and plant to run full marathon this winter season