Asif Raza

▪ Managed key relationships with MEP contractors, construction resellers, and EPC contractors to drive sales growth. ▪ Developed and executed strategies for promoting specialty cable products, including low voltage, instrument, BMS, solar, and fire-rated cables. ▪ Focused sales efforts on expanding market share within strategic Emirates, including Abu Dhabi, RAK, and Dubai. ▪ Collaborated with cross-functional teams to ensure product knowledge and sales techniques were aligned with company goals. ▪ Identified and pursued new business opportunities, contributing to the company’s market presence in the region. ▪ Provided expert advice and solutions to clients, enhancing customer satisfaction and loyalty. ▪ Monitored industry trends and competitor activities to adjust sales strategies accordingly. ▪ Delivered presentations and product demonstrations to potential clients, showcasing the value and benefits of our cable solutions.

Promoting busbar systems in UAE region. • Mainly focusing on projects like high rise commercial and residential buildings, hospitals, data centre, banks, Oil & Gas, district cooling plant. • Generating leads from MEP contractors, consultants and clients. • Regularly visiting sites for approvals, project status, Busbar requirements, project financing, all other important information’s. • Exercising on product approvals with consultant and client. • Offering customize solution with value engineering and proposing to meet up the project budget following the specs

Developing in house Electrical product brand in
category lighting, wiring accessories, cable
management system.
Gathering all information from market to
understand product placement, product
competitiveness, pricing structure, product
movement, product specification, product
design etc.
Collaborating with sales, marketing and other
internal teams to meet shared goals.
Developed and executed strategic initiatives to
implement key changes and improvements in
business development and sales programs.
Focusing mainly on retail trade sector.
Selling and promoting electrical products to
mostly existing/New client in Dubai, Sharjah,
Northern Emirates, Abu dhabi, Al Ain.
Developed and delivered engaging sales
presentation to convey product range and
benefit.

Handling project enquiries for complete electrical solution for led and conventional lighting, Power cabling,
PVC- GI conduits and fitting, Wiring accessories, cable management system, fire alarm cabling, networking
cables, explosion proof lights, UPS, LCS, Home automation, GRMS.
• Promoting to commercial and industrial MEP contractor, Main contractors, commercial resellers, oil&gas,
and industrial sector
• Associating with brands like Legrand, Emerson, Hawke, Appleton/Atx, NCI, Tekab, Nexuns, Rexton,
Schneider, ABB, Interplast, Caddy, belden.
• Providing complete project support to client in terms of commercial and technical offers.
• Collaborate with principals, manufacturers, end users/ client and EPC contractors, MEP contractors based
on business requirements
• Generate market awareness by organizing various product promotion campaigns aimed at the target
market segment
• Build/ maintain productive business relationship with existing clients and prospects for identifying and
developing new business opportunities
• Organize joint customer visits with manufacturers like ABB, CADDY, REXTON etc. to assist customers on
various specifications & after sales service

• Selling and marketing electrical product such as ABB Switchgear component, Schneider, LS, Decoduct, Al
Fanar, MK, Clipsal, wago, connectwell, Alen bradley, phoenix, Kenyard lighthing, Future lighting etc.
• Exclusively promoting and selling customers like MEP contractors, panel builder, system integrator,
commercial resellers, facility management and interior designer.
• Meeting customer on regular basis to visit sites for technical clarification, technical data sheet, submittal,
sample approval, consultant meeting.
• Providing customer techno- commercial offer.
• Project privilege discount for customer.
• Giving lighting solution by calculating savings per year and also providing solution for retrofit lights.