Ayesha Pajares, Senior Account Executive

Ayesha Pajares

Senior Account Executive

Toh PR

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Communication
Experience
9 years, 4 Months

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Work Experience

Total years of experience :9 years, 4 Months

Senior Account Executive at Toh PR
  • United Arab Emirates - Dubai
  • My current job since October 2018

Oversees and executes social media strategies, guidelines, best practices, promotional campaigns and day-to-day activities for the company and its clients. Captures content for clients’ social media accounts. Demonstrates community management techniques to manage positive and negative situations and apply conflict resolution principles.

Media Relations Officer at Restaurant Secrets Inc
  • United Arab Emirates - Dubai
  • June 2017 to September 2018

Responsible for all public relations activities and strategies of the company and its clients. Works closely with the Brand Management Department to conceptualize and implement public relations and marketing campaigns. Works closely with the media and influencers to ensure good coverage on
social media, offline and online publications.

Social Media Officer at Restaurant Secrets Inc
  • United Arab Emirates - Dubai
  • October 2016 to June 2017

Oversees and executes social media strategies, guidelines, best practices, promotional campaigns and day-to-day activities for the company and its clients. Proposes new ideas and concepts for social media content and new restaurants. Works closely with the Marketing Department to conceptualize and implement public relations, marketing, and social media campaigns. Demonstrates customer service techniques to manage positive and negative situations and apply conflict resolution principles. Continuously improves pages by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the
information.

Digital Editor/Blogger at Imperial Publishing
  • United Arab Emirates
  • January 2015 to April 2017

Handles the website of BIEN, a magazine which covers a wide range of topics with remarkable imagery and writing. Being the first and only magazine dedicated to beauty for UAE consumers, BIEN also offers intelligent features, in-depth reviews, and clear and exact experience of products and services available.

Social Media and PR Executive at White Water Public Relations
  • United Arab Emirates - Dubai
  • March 2015 to October 2016

Promotes clients to media in UAE, Oman, and Qatar through journalism and media relations. Handles the company's social media accounts and creates marketing materials for the clients and the company.

Education

Bachelor's degree, Communication
  • at University of the Philippines
  • April 2014