Marketing Director (Onboarding)
The Plaza Doha, LXR
Total years of experience :60 years, 5 Months
o Created pre and post-opening budgets.
o Developed and established the hotel's position within the market.
o Formulated and executed strategic marketing plans to drive business growth.
o Supervised all messaging and positioning efforts to impact the hotel's customer base, business mix, and commercial strategy.
o Built marketing campaigns and initiatives.
o Efficiently onboarded and trained the marketing team to ensure seamless collaboration and optimal performance.
o Led and directed the development and implementation of strategic marketing plans, overseeing all messaging and positioning to impact the hotel's business mix, customer base, and commercial strategy.
o Achieved recognition as the best hotel in the region for successful implementation of marketing activities, resulting in one of the highest reaches across all social media platforms. Successfully launched the new Waldorf Astoria branding in the region.
o Successfully launched the ROKA restaurant in collaboration with Azumi Group, establishing it as the city's premier dining establishment.
o Developed and activated various Food & Beverage concepts, including Mediterranean, Levantine, and Peacock Alley, within the hotel, contributing to their successful integration and popularity.
o Positioned the hotel as the #1 choice in the EMEA region, achieving the highest Booking.com rating of 95% in the city. Also, attained the #1 position on platforms like TripAdvisor within the Luxury Hotels category.
o Simultaneously spearheaded the pre-opening preparations for an eagerly awaited luxury hotel situated on the captivating shores of the Seychelles. My role encompassed a comprehensive range of responsibilities, including budget management, the development of the marketing plan, and meticulous oversight of all marketing and promotional activities.
o Facilitated the seamless onboarding process for the newly appointed Marketing Director.
o Devised and executed a comprehensive, integrated strategy encompassing Public Relations, digital marketing, social media, and marketing communications, aligned with business objectives, resulting in:
✓ Remarkable increases in brand awareness and positive perception of the hotel
✓ Substantial growth in visibility for Food & Beverage outlets, Spa, services, and personnel
✓ Significantly driving up traffic and revenue.
o Achieved an outstanding 85% increase in brand awareness and positive perception.
o Successfully generated a remarkable boost in both traffic and revenue through the implemented strategies.
o Managed the PR department within a budget of, demonstrating efficient resource allocation and cost control.
o Received the prestigious "Excellence in Social Media" Award in the Hotels Category, honoured under the patronage of His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah in January 2020, showcasing a track record of excellence in the field.
o Develop and implement an integrated strategic Pre- and Post- opening PR and communications plan to advance the brand`s identity; broaden awareness of programs and priorities; increase the visibility of community impact programs across key stakeholder audiences.
o Develop and implement a PR and marketing communications plan that facilitates the launch of the new product, builds awareness, and drives results.
o Align regional efforts with brand programs and create regional PR programs to support business objectives.
o Plan, direct and evaluate the communications strategies and activities for the Hotel, restaurant and bar, Spa, and medical component.
o Responsible for setting up the PR department team structure, recruitment, and training.
o Develop and implement an annual fully integrated strategic digital, marketing, public relations, and communications plan that includes goals, activities, financial implications, and KPIs.
o Establish the Hotel as a key player in both vertical and horizontal markets through media and analyst exposure.
o Align regional efforts with brand goals and create regional PR and communication campaigns to support business objectives.
o Develop branded content, SEO, and digital marketing campaigns.
o Serve as the primary contact for media inquiries and maintain relationships with local and international media.
o Manage and direct the PR agency’s scope of work in Russia, GCC, Europe, the UK, and Turkey on behalf of the Hotel.
o Develop a multi-channel activities strategy to enhance brand awareness and attract business from Azerbaijan, Turkey, the UK, Europe, Russia, and GCC countries.
o Manage Social media channels; develop and implement campaigns and strategies to increase the Hotel’s visibility and ensure maximum exposure.
o End-to-end project management of the digital marketing strategy with social and e-commerce interactivity within the projected timeframe and budget.
o Present current information and news via live TV and Radio broadcasts.
o Analyze and broadcast news received from various sources.
o Scripts preparation.
o Create program content and manage the production process for live and recorded radio programs.
o Official TV host of Azerbaijan National lottery.
o Present current information and news via live TV and Radio broadcasts.
o Analyze and broadcast news received from various sources.
o Scripts preparation. o Create program content and manage the production process for live and recorded radio programs.
o Official TV host of Azerbaijan National lottery.
o Creating and promoting the image of the exhibition and specific products by ensuring maximum editorial coverage in appropriate publications.
o Working closely with organizers to host the world's finest and most exquisite jewelry creators and rare watchmakers such as Fabergé, De Beers, Graff, Greubel Forsey, DeLaneau, Charles Oudin, Moussaieff, D’Joya high jewelry, Lydia Courteille Creations, Magnificent Hong Kong, Tenzo high jewelry, Urwerk, Yvel, Adler, Chatila, David Morris, HD Rare and Unique, Jacob&Co, Jahan, Quinting, Sabbadini, and Shakh.
o Working closely with the event organizers and exhibitors to support sales through direct sales initiatives.
o Autor of scenarios, scriptwriter, and editor of numerous films and documentaries related to the activities of the
Ministry of Culture and Tourism, and Ministry of Youth and Sports of Azerbaijan.
o Editor of the documentaries: actor Lutfeli Abdullayev and painter Elmira Shakhtaxtinskaya.
o The Baku International Film Festival “East and West” scenarios editor and scriptwriter.
o Develop Pre- and Grand opening PR and communications strategies, content marketing, social media, and digital media planning that delivered high-impact results.
o Develop and execute innovative and engaging Post -opening PR and communications plans.
o Cultivate and nurture relationships with local and international media and influencers.
o Manage PR Communication initiatives including news releases, social media outreach, content marketing, interviews and other speaking engagements, media monitoring, and tracking, and other support on special projects and events to increase awareness.
o Develop and implement a strategic, proactive, yearlong editorial calendar of stories and subsequent pitches.
o Analyze information reported in traditional and social media to identify opportunities and maximize positive impact.
o Manage annual PR budget to ensure maximum results are achieved.
o Develop and implement a strategic PR and marketing campaign plan and annual budget.
o Leverage and optimize various social and online platforms to create awareness of on-property events.
o Create year-round short- and long-term strategies for the shopping mall and its tenant portfolio.
o Develop, plan, and implement unique special events and promotions that increase mall visits.
o Collaborate with mall tenants to develop and execute strategic communication programs and advisory services that achieve business goals.
o Overseeing magazine cover shots, photo shootings, and visual content.
o Collaborate with high-end brands to create creative content.
