Sales Consultant
Boecker
Total years of experience :13 years, 7 Months
Responsible for market inspection and sales of Boecker services and products through highly dynamic prospecting, solid relationship building, client presentations, proposal pricing and writing, contract negotiation and efficient marketing tools and activities.
Responsible for the optimization and growth of vacuum shrink packaging material and equipment sales and margin in the West Africa region. My responsibilities comprise (but not limited to):
• Sales and margin control
• Key customer relationships, contract negotiations
• Price control; credit control
• Local inventory control
• Account Management: Some of the accounts included all the 11 Nigeria Bottling Company (Coca Cola Bottlers) and 9 Seven-Up plants, GlaxoSmithKline, Fan Milk, Ranona etc.
• Application Portfolio Management: Successfully introduced innovations (products and systems) that resulted to about 15% cost savings, improved efficiency, time and energy savings in the operations at the bottling plants (NBC and Seven-Up).
Maintained existing application portfolios in anticipation of customer expectations and meeting them while simultaneously returning maximum yield.
• Sales Force Management: Achieved sales targets by mentoring, coaching and motivating my sales team to ensure customer satisfaction in trade.
• In-Depth Market Understanding: Continual analysis of competitors’ core competencies, vulnerabilities, activities and current and potential positions in the market.
• Business Planning and Review: Creation, identification and prioritization of business opportunities and the alignment with the capabilities and the strategic thrusts of the company to derive a clear strategy for customers and market segments, which delivers profitable growth.
• New Business Acquisition: Identified the needs of customers and potential customers and then aligned the capabilities of the business with those needs. Closing of business and management of customer focused relationships.
• Environmental, Health & Safety (EHS): Championed the promotion of EHS by ensuring that company policies and goals were implemented and targets achieved
• Initiated and managed special event sales directly and indirectly to ensure good contribution from the channel e.g. Rhythm Unplugged, JK Randle Swimming Competition, Lagos International Trade Fair, MTN Sponsored Ex-Football Stars March etc. I also created the “Call for Cake” idea.
• Created an enabling environment for a thriving business-to-business relationship between UAC foods and other companies with the view of achieving set targets and marketing/sales objectives.
• Proposed strategies aimed at creating demand and increasing brand visibility.
• Responsible for gathering and utilizing market information (complaint, competitive activities and price trends) to enhance UAC foods competitive edge.
• Assisted the Customer Relation Manager to execute customer fora, marketing and other social events.
• Worked with other sales team members and attended sales meetings to recommend channel development opportunities.
• Handled sourcing, screening, selection, recruitment and deployment of non-management staff, manpower planning, payroll, employee benefits and behavioral assessment.
• Documented Human Resource processes, reviewed disciplinary procedures and maintained staff establishment of over 500 members of staff in 26 locations pan Nigeria.
• Supported the Human Resource Manager with the implementation of the divisions’ human resource policies in line with that of UAC of Nigeria Plc.
• Maintained a highly disciplined workforce while liaising with the local union to ensure a peaceful industrial relations environment.
Was accountable for the creation, identification and prioritization of business opportunities in order to achieve superior customer service, high operating standards and the achievement of financial and customer service targets.