Chief Marketing Officer
Proscom
Total years of experience :13 years, 11 Months
Marketing systems and strategy developer and integrator
Company launch to the B2B market from B2G
Rised 6 highest industrial awards at 2017 year - Tagline Gold, Silver and Bronze in web-design for federal clients
Marketing Advisor for Gov, Hi-Tech, Healthcare, EdTech and ICO clients (blockchain and cryptocurrency projects)
Marketing Director of venture projects (Scorebook.ru, closed after Customer Development session, summer 2017)
Team leadership for 7 people
Accompanied by a fine skill to work with my own hands
Cus Dev (Customer Development)
MVP concept development
Testing
Unit-economics
Budgeting
Preseeding
Launch to the market
Marketing infrastructure development and all this head-stuff
FY 2017:
6 TOP industry awards are raised, both mobile and web
Got into TOP100 best web-design studios rating 2017
2, 5 times sales increase
Comprehensive SERM strategy developed
Specific Utilities: Asana, Harvest, Slack, Google Docs, Dropbox, Trello, Mindmeister, Pages, Safari, MAC OS X, Yandex.Metrica, Google.Analytics, Similarweb, Alexa, Upwork.com, Bloomberg, Passport Euromonitor, Mailchimp, Keycollector, Typeform
Teaching:
Customer Experience Management
and
Territory Marketing and Place Branding classes
Gathered and prepared more than 30 real-live business cases,
Guided all the work with them.
Examined the results.
Listened all unpleasant opinions, created a consensus between students and mother Science.
Victory at the International marketing R&D competition and an invitation to participate in awards conference at Manchester (2017)
Specific Utilities: HSE e-library, Google Drive
Product & company audit
Full-cycle competitive analysis with full market coverage (87
businesses scrutinized by in-depth personal interviews, including market leaders)
Market research on public wifi access monetization market
Strategical orientation of the project
Project management of local web site development and launch
I just got to know the whole market in person and described each tiny stone it stands on.And this by a table nobody can open with less than two minutes of waiting (yes, it's so large. And as valuable as large - I'll show you)
Specific Utilities: MS Project, Wunderlist, MS Excel, Yandex.Metrica, Google.Analytics, Similarweb
Digital marketing campaigns management and development: Office ProPlus & MBA campaigns
Websites optimized and promoted:
Office Academic - site activities increased 6 times per month, from 500 to 4500 uu. (Free of budget promotion. EA rates raised 7 times more as well)
MBA - MarComm (300% better then market Open Rate for partner Email marketing) & UX (user path optimized, so the CR to Educational course completion tripled)
Microsoft SMM strategy Russia developer (analytics, creatives, insights)
Content support of internal MarComm - visuals, copyrights, social media content, newsletters etc.
Consumer Audience campaigns driver
Contractors manager ( daily work with Media and Creative agencies representatives and products)
Partner marketing manager (cross campaign with Games MailRU project "ARMATA" - full cycle control, cross campaign with "Apple" - cobranding of POS, banners and souvenirs)
Black Friday campaigns launch and support
Learned and worked with CPA, CPM, CPO, CPI etc. models, passed through immense media plans and strategies of 300 pages +. And, God, through myriads of abbreviations. It was fun.
Specific Utilities: MS Sharepoint, MS Visio, MS Project, Yammer, MS PPT, Jira, Bing, Skype for Business and so on with MSFT Software
PDD (Project Documentation Development) controller (architects vs engineers comm and briefs)
Project coordinator ( both in- and external)
Basic risk management (buffers and budgeting)
HR activities (hired engineers in-house and outsourcers),
STP
Market analysis
Networking (CRM expansion)
I made them an appearance. And processes. And happy team.
Specific Utilities: MS Project, Telegram, Mindmeister, Bitrix24, Libreplan, Dropbox, Similarweb
MarComm program developer for “Dubrava” restaurant.
Market analysis
Prioritization
Analysis of macro and microenvironment of the restaurant,
Target audience portraits, channels, location split
STP
Budgeting
Nice girls passing through the traffic with exotic cocktails during the hot summer day was my idea
As well as touchy mails on the luxury cars with warm welcoming discount. Hell how it worked!
Specific Utilities: GKS, Rosstat, Passport Euromonitor, Mozilla FireFox, Opera, Similarweb
Gamification model for internal LMS ( learning management system) of IKEA Dubai, Festival City, UAE
Motivational mechanics
IN-system balance
IN-system economics
"MLP"(My Learning Program) enhancement
NDA project, but Dubai feels happy, believe me
Specific Utilities: Bloomberg, Gartner, MS Project, Mindmeister, Convo
90547 emails responded
3865 calls answered (3865 people are charmed)
Universe of correspondence is prepared
Diary managed so that it can be published next to "Game of Thrones"
324 meetings organized
170 meetings attended, never end up with empty hands
154 meeting protocols are written
56 presentations and speeches prepared (though, he never used a speech part)
100+ deadlines are rescued, so the boss can sleep well
My hobby is to calculate things, you know.
And he's still missing me
Topic of dissertation 2016: Digital Experience measurement as an efficiency accelerator of marketing campaigns. Grade: 9 out of 10 Topic of dissertation 2017: Expediency of digital marketing tool at place brands measurement Grade: 9 out of 10
Topic of dissertation 2013: Machiavelli’s recommendations appliance: perspectives and restrictions in contemporary organizations Grade: 10 out of 10 Topic of dissertation 2014: New Product Development and Launch to the Market (data based on practice period at Unilever Russia, Moscow) Grade: 10 out of 10 Topic of dissertation 2015: New Product Development in Educational Technologies Industry (data based on practice period in IKEA Festival City, Dubai, OAE, ComIn department) Grade: 9 out of 10