Darrous Samia

- Participation in the elaboration of new, more efficient brand strategy and business growth for Beauty & OTC brands: Neutrogena, Le Petit Marseillais, Clean & Clear, Listerine, Carefree & Biafine in Morocco, Algeria & Tunisia.
-Followed the marketing mix strategy (360/Detail/Retail) to create an engaging and integrated brand experience.
- Executed a new range launch plan which led to a +67% consumption uplift in the modern trade.
-Managed and optimized Morocco's annual marketing budget for skin health brands.
 -Executed media campaigns and adapt communication materials ( Digital & POS) with local agencies.
- Brand health tracking and analysis including monthly sales volume tracking.
- Executed flawless national marketing programs to achieve business objectives.