Debra Basson, Marketing Specialist

Debra Basson

Marketing Specialist

Versology

Location
United Arab Emirates - Dubai
Education
Higher diploma, Accountant
Experience
40 years, 5 Months

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Work Experience

Total years of experience :40 years, 5 Months

Marketing Specialist at Versology
  • United Arab Emirates - Dubai
  • My current job since July 2019

Creating lead generation opportunities for companies struggling to close deals and find leads.
Social
Media Management
Brand Positioning and Visibility

Managing Director at TAXology Pty Ltd
  • South Africa
  • My current job since March 1990

Business Development Specialist and Business Accountant with nearly 35 years’ experience; I own and manage TAXology Pty Ltd., which started in 1990 and is a specialist Tax Consultancy and also offers Financial Analyst and other services to corporates.

I, on a retainer basis offered business development, mentoring, tax consulting, accounting and financial management solutions to various industry clients;

I possess strong experience in aspects pertaining to Financial Management, and areas of Management Accounts, Bookkeeping, Governance, Reporting
Frameworks, Business & Corporate Strategy, Tax and Client Acquisition

Extensive experience in conducting Taxation functions with hands-on experience in multiple tax planning, branch accounting, internal control, budgeting & forecasting, reporting, team management, finalization of
financial statements, reconciling accounts, reporting and project management

Experienced in preparing & making presentations to the management on financials, maintaining accounting books of the company, minimizing tax implications, liaising with the relevant tax and legal advisors, implementing cost control systems, driving business improvement initiatives in taxation

My skills in creating awareness on tax compliance risks and their critical components and capability to network with peers and clients is reputable.

I have a sound understanding and practical appreciation on providing Business Development strategies to businesses who struggle with client acquisition, customer retention and overall growth strategy.

The Actual Job Description entailed:

Managing Payroll & Statutory Returns on a monthly basis including year-end IRP5 issue including Letters of Appointment and drafting of job descriptions for small business clients

Formulating Company Policies & Procedure Manuals with the Directors and relevant Management of Small Businesses

Working on identifying the target market for the product, adoption of the marketing plan, client acquisition, negotiations, proposals, creation of marketing content such as company profiles, setting up of organisational structures & accounting systems

Managing bookkeeping from inception, capturing of data, completing & submitting the Statutory returns to SARS & Dept. of Labour / Other relevant bodies

Providing feedback on the relevant periods captured regarding ageing of Debtors, cash flow position, work in progress and VAT Reconciliations

Undertaking "What If" Scenario planning Tax Specialist

Building solid tax base by word of mouth referrals; performing bookkeeping for small businesses to trial balance

Preparing Management Accounts for clients where required

Drafting Financial Statements for Sole Proprietors

Performing VAT Audits and filing returns as well as managing Dispute Resolution

Calculating and submitting provisional Tax Returns (IRP6) to SARS; calculating Individual Tax Returns (ITR12) to SARS

Rendering Company Tax Returns (IT14) & Trust Returns (IT12TR) to SARS

Verifying objections/corrections to incorrect assessments; managing Salary Structuring and General Tax Advice, Due Diligence

Conducting seminars on UDZ - Urban Development Zone Rentals and Rental income

Collecting outstanding monies and allocations
Government Services

Registration of Private Companies, Non-Profit, Co-Operatives and Personal Liability Companies (LLC)
Managing Changes of Directors, Changes to Companies and Close Corporations; processing annual returns

Drafting customised MOI’s and company resolutions as required by the client; applying for Trade Licences

Advising clients on their financial needs and financial well-being

Superintendent at Instasure Brokers
  • South Africa
  • April 1991 to August 1998

Operated as an Insurance Brokerage Instasure Brokers; serviced insurance related clients from period Apr 1991 to Aug 1998, along with the Tax Practice. As Owner and Shareholder, managed existing base of clients including Individual, Corporate and Specialised risks. Increased sales on a word of mouth basis and through networking. Processed Life and Short-term Claims. Managed in-house insured scheme underwritten by AIG and later sold the company to concentrate on the Tax Practice. Registered huge growth in insurance segment and sold the Insurance Brokerage in 1998 and concentrated on building the tax practice to a specialist practice.

Superintendent at Different Insurers (Liberty Life, Fedlife and Commercial Union)
  • South Africa
  • December 1983 to February 1990

Claims/Admin
Acted as In-charge of Claims Department of 12 people, with claims authorisation powers of up to R20000. Created claims register and controlled lost /duplicate policies. Was on rotation and have experience in all departments of a life insurance office including re-insurance and actuarial.

Was head hunted to Commercial Union from Liberty Life at the age of 23.

Completed ACII Certification.

Education

Higher diploma, Accountant
  • at SAIBA
  • July 2015

Business Accountant

Higher diploma, Taxation
  • at SAIT
  • July 2013

Tax Technician SA

Higher diploma, Insurance
  • at Insurance Institute of SA
  • March 1991

Bayt Tests

Customer Service Test
Score 90%
Management Skills Assessment
Score 70%
Business Plans Assessment
Score 93%
Business Strategy Assessment
Score 80%

Specialties & Skills

Business Planning
Strategising
taxation
Business Acumen
Business Development
BOOKKEEPING
TAXATION/VAT
FINANCIAL ANALYST
BUSINESSES STRATEGY
DUE DILIGENCE
DIGITAL MEDIA MARKETING
BUSINESS PLANS
BUSINESS DEVELOPMENT
CUSTOMER RELATIONS
BUSINESS MODEL DEVELOPMENT

Languages

English
Expert

Memberships

SAIBA
  • Business Accountant
  • June 2015
SAIT
  • TAX Professional
  • July 2013
South African Revenue Service
  • Tax Practitioner
  • March 1994

Training and Certifications

Certificate in Life Purpose Coaching (Certificate)
Date Attended:
July 2020

Hobbies

  • Photography