Dounia Bahassa

Responsibilities:
-Lead global commercial planning and channel development strategy, supporting Service Partners across both Thuraya and YahClick business units.
-Drive revenue growth through strategic partner enablement, co-marketing initiatives, and optimization of the global distribution ecosystem.
-Head the Proposal Department for AI Bayanat solutions, overseeing all bid activities, from lead qualification to final submission, ensuring alignment with business objectives and customer requirements.
-Manage a cross-functional team including proposal managers, technical writers, and commercial coordinators to deliver high-quality and competitive proposals.
-Collaborate closely with sales, product, and marketing teams to shape go-to-market strategies and support successful international solution launches.

-Lead and organize strategic sales demonstrations for government and enterprise clients, showcasing Thuraya’s capabilities.
-Implement pipeline tracking frameworks, sales dashboards, and process automation tools to improve visibility, reduce cycle times, and support executive decision-making.
-Oversee global onboarding and enablement of Service Partners, ensuring fast activation, structured training, and scalable commercial support.

Key Achievements
-Increased revenue contribution from AI Bayanat proposals through targeted bid strategies and tailored solution positioning.
-Streamlined the full proposal cycle, reducing turnaround time and improving win ratios through process optimization and cross-team alignment.

Responsibilities:
-Manage support teams for Thuraya and Yahclick, ensuring efficient service delivery and coordination with commercial functions.
-Lead key government events and live demos to showcase Thuraya’s capabilities.
-Oversee the co-marketing budget and execution of joint partner campaigns.
-Maintain strong relationships with Service Partners and manage distribution strategy with main suppliers.
-Review contracts, enhance purchasing processes, and support new product launches in coordination with Product Management.
-Own the Service Partner implementation process, driving timely onboarding and cross-functional alignment.
-Monitor service quality, customer support performance, and Thuraya e-shop operations, introducing continuous improvements.

Key Achievements:
-Completed full business unit integration in 3 quarters.
-Introduced sales-driven process improvements.
-Coached Service Partners to successfully enter new markets.

Responsibilities:
- Managed strategic key accounts across MENA and Africa, acting as the main commercial point of contact to drive account growth, retention, and customer satisfaction.
- Led customer engagement from initial inquiry through proposal, contract negotiation, and delivery coordination, ensuring seamless communication across sales, engineering, and operations.
- Designed and implemented sales support tools, pricing templates, and internal workflows to streamline proposal development and improve sales responsiveness.
- Collaborated with cross-functional teams to customize solutions aligned with each customer’s technical and commercial needs.
- Monitored account performance and sales pipeline, providing input to forecasting, reporting, and strategic planning.

Key Achievements:
- Grew revenue from key MENA and African customers by building strong relationships and aligning offerings with business goals.
- Developed centralized access to customer data and documentation, improving internal alignment and decision-making.

Responsibilities:
• Apply Emerson and Third-Party Products in the design of solutions to develop business opportunities
• Prepare and present technical features of Emerson and Third-Party products including the completion of
compliance statements against enquiry documents;
• Review the Request for Quote (RFQ) received from Emerson locations across North & West Africa
• Collaborate, Communicate and align activities with the local sales teams to understand customer
requirements
• Provide general support to the Sales force
• Develop and maintain a sound knowledge of automation products and Industry applications
• Lead multidivisional projects to elaborate a totally integrated solution for the End-user
• Coordinate the back-office teams to get complete and accurate techno-commercial proposal
• Participate in internal kick-off meetings/calls to handover the project to operations
• Review the legal terms with the support of legal team
• Collaborate with the execution team to optimize the execution hours
• Support the operation team during the execution stage
• Coordinates proposals following procedures, including planning, review of proposals.
• Ensure compliance with the procedures for making proposals and revisions.
• Support the Sales force to meet the customer budget by optimizing the solution
• Site visits to understand customer expectations
2 | 4
Achievements:
• Present new business strategy to top management
• Prepare account planning for automation solution business
• Developing new tools to estimate costs, improve the internal process, reduce calculations and organize
the tasks between all the participants involved during the bidding stage
• Achieved 98% on time submission of quotes

Responsibilities:
• Lead inside sales team and remote locations (Costa Rica).
• Lead Multidivisional Projects across South Cone America
• Coordinates with the other divisions the multidivisional bundled project quotations.
• Generates quotations for customers: end users, Account Leaders, the salesperson at the representative
organizations, and Emerson’s solutions group
• Work directly with customers in the FEED stage
• Work directly with our Local Business Partner to get complete and accurate techno-commercial
proposal
• Train and develop Junior Inside Sales
• Create and develop guideline to improve the process
• Participate on sales and execution strategy.
• Coordinate the back-office teams to get complete and accurate techno-commercial proposal
• Participate in internal kick-off meetings/calls to handover the project to operations
• Review the legal terms with the support of legal team
• Review the technical and legal part of the orders
• Site visits to understand customer expectations
• Support the operation team during the execution stage
• Coordinates proposals following procedures, including planning, review of proposals.
• Ensure compliance with the procedures for making proposals and revisions.
• Ensure compliance procedures for technical and commercial review of purchase orders
• Ensure that technical review process of purchase orders is conducted in the expected time to meet On
Time Buy
• Assist in developing and monitoring performance metrics
• Contributes to the improvement and development of proposals processes and procedures.
• Reviews and approves the work of other proposal engineers.
• Participates in the process of proposal scope definition.
• Trains other engineers on existing proposal processes.
• Lead other Business unit occasionally, review distribute their workload and ensure meeting their On
Time Delivery
Achievements:
• Achieved 100% on time submission of quotes
• Influencing customer specification by working closely in the FEED Stage
• Improved engineering capacity by 15% (retention and training program)
• Understanding other business unit products
• Complete 1.6M USD project in 48 hours

Responsibilities:
• Review the Request for Quote (RFQ) received Review the Request for Quote (RFQ) received
• Lead projects with the back office in different location (Costa Rica)
• Responsible for delivering clean orders to Intercompany Cell.
• Provides input in developing sales strategies
• Generates a detailed and accurate pricing estimates (including Products, Buy Outs, Services and
contracted services)
• Serves as an information resource for the team, and train others. Functions as a training resource for
specific topics within the job responsibilities for the rest of the organization when needed.
• Work directly with customers, Field Sales and Field Service to provide pre-sales application support and
to generate formal quotations for customers.
• Lead the customer through the sizing and selection process to choose equipment that will meet their
needs.
• Follow-up with customers to answer any questions or Logs
• Continue to enhance knowledge of products, applications and industries.
• Verifies the incoming purchase orders in terms of product selection and sizing correctness,
completeness of any required configuration or application data sheet.
• Performs sales through the phone, or Internet.
• Keeps record of the incoming quotations and orders by division, account, product, territory, and
representative
• Participate in internal kick-off meetings/calls to handover the project to operations
Achievements:
• Achieved 95% on time submission of quotes.
• Lead other Business unit, meet the OTD by 90%
• Reducing the cost during the execution by 2%

Responsibilities:
• Review the Request for Quote (RFQ) received Review the Request for Quote (RFQ) received
• Lead projects with the back office in different location (Costa Rica)
• Responsible for delivering clean orders to Intercompany Cell.
• Provides input in developing sales strategies
• Generates a detailed and accurate pricing estimates (including Products, Buy Outs, Services and
contracted services)
• Serves as an information resource for the team, and train others. Functions as a training resource for
specific topics within the job responsibilities for the rest of the organization when needed.
• Work directly with customers, Field Sales and Field Service to provide pre-sales application support and
to generate formal quotations for customers.
• Lead the customer through the sizing and selection process to choose equipment that will meet their
needs.
• Follow-up with customers to answer any questions or Logs
• Continue to enhance knowledge of products, applications and industries.
• Verifies the incoming purchase orders in terms of product selection and sizing correctness,
completeness of any required configuration or application data sheet.
• Performs sales through the phone, or Internet.
• Keeps record of the incoming quotations and orders by division, account, product, territory, and
representative
• Participate in internal kick-off meetings/calls to handover the project to operations
Achievements:
• Achieved 95% on time submission of quotes.
• Lead other Business unit, meet the OTD by 90%
• Reducing the cost during the execution by 2%

Responsibilities:
• Review the Request for Quote (RFQ) received Review the Request for Quote (RFQ) received
• Responsible for delivering clean orders to Intercompany Cell.
• Verifies the incoming purchase orders in terms of product selection and sizing correctness,
completeness of any required configuration or application data sheet.
• Prepare the cost sheet to order entry team
• Performs sales through the phone, or Internet.
• Keeps record of the incoming quotations and orders by division, account, product, territory, and
representative
• Manage customer portal for the incoming request for quote
• Participate in internal kick-off meetings/calls to handover the project to operations
Achievements:
• Achieved 98% on time submission of quotes.

Responsibilities:
• Representing as a single point of contact for the customer for all matters related to the service portfolio.
• Working with the regional sales leadership and other Siemens business lines to support with capital
equipment purchases.
• Monitoring the Technical Support
• Management of Field Services
• Spare Ordering Processes
• Warranty Decision and Handling
• Credit and Returns Handling
• Managing customer training
Achievements:
• Implementation of the global service and support structure given by HQ in morocco