Marketing Planner
HOMECHOICE HOLDINGS LTD
مجموع سنوات الخبرة :8 years, 4 أشهر
Coordinated marketing campaigns in South Africa, for newly launched product lines; outlined sales plan for 9 provinces to fulfil customer base retention plans, achieving 17% revenue growth and an attrition rate of 3.5%.
• Drove a response rate between 4% and 6% on a base of 200 000 monthly customers within targeted campaigns.
• Managed a budget of $2.9 million to reactivate customers and generate a revenue of $10 million.
• Facilitated training of 2 new marketing team members.
• Controlled 2 additional marketing portfolios during May 2018.
• Implemented 16 monthly business plans to create key performance areas.
• Developed a leapfrog test strategy aimed at cutting down print costs by 60% without a loss in cost efficiency.
• Delivered reasonable reporting for variations in forecasted revenue, expenditure and actual figures.
Delivered goods from the business to customers across various locations.
•Successfully completed 1000+ deliveries.
•Promoted the brand of Butler’s Pizza.
•Facilitated customers during transactions.
Responsible for sourcing and compiling music for UCT Radio.
• Revamped music database from 1400 songs to 3000.
• Approved over 40 on-air interviews with local artists.
• Provided South African Music Rights Organization with relevant information for 3000 playlisted songs.
• Remodeled UCT Radio’s music team.
• Established strong and lasting relationships with Sony Entertainment South Africa and Rude World Records.
• Accelerated new artists to break into musical industries.
• Achieved the UCT Radio Service Excellence Award for 2016