Social Media and Content Specialist
Gray Mackenzie
Total years of experience :6 years, 7 Months
• Develop a social media strategy for Happy Discount store, Spinneys, Coldstone accounts.
• Create content calendar.
• Suggest new ideas.
• Visit the stores to take some pictures and reels.
• Schedule and post the content on Instagram, Facebook and TikTok
• Handle the media ads and boost plan based on the marketing budget.
• Generate reports for social media.
• Collaborate with the in-house graphic designer team, our marketing agency, photographers, and videographers to create the visuals.
• Creating and curated high-quality images, videos, and other visual content to accompany stories.
• Researching to identify potential story ideas relevant to Lebanon's current events.
• Conducting interviews, both in person and online, to gather information for compelling stories.
• Collaborating with other content creators or influencers to create joint content and expand your reach.
• Tracking key metrics such as engagement, reach, and follower growth, and used data to inform content strategy and
make data-driven decisions.
• Assisting the marketing director in establishing campaign objectives, complete tasks and identify and solve problems.
• Evaluate the ROI by comparing campaign costs to the revenue generated or cost savings achieved.
• Planning, Strategizing, and handling the content calendar on a monthly basis and executing it accordingly in a timely manner.
• Prepare reports on key performance indicators (KPIs) and present findings to the marketing team to inform decision-making.
• Develop and execute email marketing campaigns targeting current and prospective members.
• Visiting branches and coordinating with the club managers, Fitness trainers in taking/filming video content, compiling and editing .
• Assisting the creative team with the design of promotional materials. Writing out the creative brief.
• Reviewing the insights of the social media platforms and developing reports accordingly to be shared with the Marketing Director.
• Handling all social media pages by scheduling and posting, reposting in a timely manner.
• Conducted market research to identify new sales and marketing opportunities.
• Supported the sales team in generating and qualifying leads.
• Develop and execute sales and marketing strategies to promote solar systems and generate leads.
• Identify opportunities for business expansion and market penetration, and develop strategies to capitalize on them.
• Collaborate with cross-functional teams, including engineering, installation, and customer service, to ensure seamless project delivery and customer satisfaction.
• Attend industry trade shows, conferences, and networking events to expand brand awareness and foster business partnerships.
• Monitor and analyze sales performance metrics, including revenue growth, conversion rates, and customer acquisition costs.
• Tracked and report on sales and marketing metrics.
• Helped coordinate and participate in marketing events and promotions.
• Develop and implement social media and community management strategies to grow online presence and
engagement.
• Manage online communities, including moderating comments, responding to questions and feedback, fostering
engagement among members.
• Monitor and analyze social media metrics to track performance and adjust strategies as needed.
• Prepare regular reports and presentations for management to update them on social media and community
management performance, insights, and recommendations.
• Collaborate with other departments or teams to create campaigns, events, or promotions that align with company
goals and objectives.
• Managed content distribution across Facebook, YouTube, Instagram and other social media platforms
• Analyze the performance of contents on different platforms weekly.
• Ability to adapt existing content to make fit for social media platforms purpose.
• Coordinate with clients, ensuring utmost satisfaction.
• Ensure That the studio operations maintain maximum productivity and efficiency
• Responded to customer Questions and resolve customer complaints
• Kept the records of Customer interactions, transactions and comments
• Made menu recommendations, answering questions and sharing additional information with the restaurant patrons
• Presented menu and provided detailed information
Masters of Business Administration in Management Accredited by AACSB international with a gpa of 3.5/4
Bachelor Degree in management Accredited by FIBAA
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