Regional Manager
Amazon DSP
Total years of experience :11 years, 6 Months
Key Responsibility
• Create regional Sales plan and target that align with business objectives and goals.
• Lead the development of business plans and tactical action plans to maximize business opportunities and achieve sales goals.
• Support the sales executives to sell a various brands to B2B and B2C customers.
• Provide detailed reports and analysis to the company directors regarding regional sales results.
• Review the success of the each sales account to predict profits and make accurate sales forecast.
• Analyst regional market product and pricing trends and complete competitor analysis to highlight new opportunities for business growth to support continuous improvement strategies.
• Develop new customers/products and innovative sales techniques to increase customer satisfaction and promote sales.
• Prepare and review the annual budget for the region.
• Motivate and support the sales team including evaluating individual performance and creating improvement and development plans where appropriate.
• Identify hiring needs, recruit, and train new members of the Sales Team.
• Respond quickly to potential problems and suggest prompt solution acting as a point of escalation for customer complaints.
• Lead service review meeting to insure customer satisfaction KRAs are met.
• Hold regular meetings with sales Team to review and expenditure reports, provide advice and address challenges.
• Creating detailed and accurate weekly, monthly, and quarterly forecasting reports.
Key Achievement
• Successful negotiation contracts with 7 Delivery Hub expanded which later become the top service provider.
• Implemented new sales tactics across the sales team which increased Sales order Vs Delivery 98.90% and generated over 9700 shipments in addition volume.
• Increased the Delivery points based by 36% within 12 months by DA employing strategies sales initiatives.
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Reporting to National Sales Manager, taking care of 38 VIP outlets, southern region in India. One of the major diversified industries such as Food, Personal care, Home care, Pet care, other Consumer products, and Nutrition Brands segment.
Primary responsibility is to meet the top ATL & PTL segments. This comes with driving engagement of the field force with a robust monthly review mechanism, improving field force productivity by coaching and mentoring, driving financial hygiene, planning & executing trade marketing initiatives. In addition, I lead the team in coordinating with cross-functional areas of Branch Managers and operations, supply chain, finance, trade marketing & other major stakeholders on the external front.
Reporting to the Operation Manager, Managing the portfolio of above brands such as building partnership with existing key accounts LuLu Group and Ad Coop Society to increased sales by 26% on YTD basis. Established strong relationships to gain preferred product listing and activate to provide business and marketing penetration to ensure the maximum the sales potential. Improved and increased visibility of products by analyzing sell out reports and conducting deep customer/competitor intelligence. Increased sell out from secondary displays and promo displays with best use of POSM materials and working close with the merchandisers to create attractive off shelf displays.
Key Achievement
• Increased (SOS) market shares that during year on sellout basis in my territory by identifying brands/category off take opportunities and increasing the distribution to avoided insufficient stokes Position.
• Successfully negotiated BDA at the HQ and implemented displays, ATL/BTL activities in the prime location of the outlets
• Incremental share of shelf (SOS) for the SKUs in the each accounts by utilizing the planogram implementation with the outlet managers. Also achieved overall growth by 22% based on LY.
Master of Business Administration