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Leon Creed-Baker, Digital Product Management

Leon Creed-Baker

Digital Product Management ·Mobimedia

United Arab Emirates

Bachelor's degree, Marketing and Business

Work experience

Total years of experience: 12 years, 3 months

Digital Product Management

December 2016 - Present

Mobimedia

Dubai, United Arab Emirates

December 2016 - Present

- Directed and launched several product additions for new market expansion, driving company value.

- Led Msocial (dating) application development and launch on Android and IOS. Acquired 500k unique subscribers in the first 3 months

- Managed the development and post launch of Vodafone Idea Music. A Bespoke Music streaming application built on Android/IOS/WEB for one of the largest providers in the world. Over seven million installs and 400k daily active users.

- Generated new business by developing projects for existing and prospective customers resulting in optimised profitability to meet marketing objectives and drive product line growth through product life cycles.

Company industry:
IT Services
Job role:
Management

Consultation Work (Myanmar) 


April 2019 - May 2019

Cube Digital


Myanmar

April 2019 - May 2019

Cube Digital has launched a local Music streaming Application in Myanmar. With a highly contested market CD request my expertise to help build a larger user base and to generate new monetising opportunities through new and existing partnerships.
๏ Provide direction and understanding for mobile application
๏ Team management and organisation.
๏ Generate new revenue opportunities
๏ B2B planning

Company industry:
Telecommunications
Job role:
Consulting

Consultation Work (Dubai) 


October 2018 - November 2018

ARN (Arabian Radio Network)

Dubai, United Arab Emirates

October 2018 - November 2018

ARN is Dubais largest radio network. They are currently in the process of condensing all of their stations applications into one. I was brought for initial guidance on the product.
๏ Product feature research
๏ Competitor analysis and breakdown

Company industry:
Media Production
Job role:
Consulting

Product Manager

September 2015 - December 2016

Mobimedia

Cambodia

September 2015 - December 2016

- Developed, launched and managed digital products with all four of the local telecommunication providers in Cambodia. Products Include portals, mobile apps and SMS products.

- Successfully monetized a free OTT dating application on Android and IOS

- Optimised products based on consumer feedback and data science to increase sales and expand product offering.

- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for South East Asia to maximise outreach.

Company industry:
IT Services
Job role:
Management

Marketing Executive

March 2014 - September 2015

Mobimedia

Cambodia

March 2014 - September 2015

- Created product promotion campaigns and marketing initiatives to increase brand awareness and adoption utilising ATL / BTL / TTL channels

- Tested and optimised organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.

- Measured and reported on marketing campaign performance by conducting research and developing on existing and emerging products to gain insights, compare results against goals, identify strengths and weaknesses and attract retention.

Company industry:
IT Services
Job role:
Marketing and PR

Education

Griffith University

December 2012

December 2012

Bachelor's degree, Marketing and Business

Australia

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Mobile Development
Expert
Mobile Development
Expert
Project Management
Expert
Project Management
Expert
Business Development
Expert
Business Development
Expert
Product Management
Expert
Product Management
Expert
Digital Marketing
Intermediate
Digital Marketing
Intermediate
UI/UX Planning
Expert
UI/UX Planning
Expert
Microsoft office
Intermediate
Microsoft office
Intermediate
Relationship Management
Expert
Relationship Management
Expert
Product Development
Expert
Product Development
Expert
Business Development
Intermediate
Business Development
Intermediate
Project Management
Expert
Project Management
Expert
Business Strategy
Intermediate
Business Strategy
Intermediate
Agile / Scrum
Expert
Agile / Scrum
Expert

Languages

English

Native Speaker

Hobbies and interests

Basketball, Rugby, Gym, Reading, Gaming