Mada Ali Bin Homran

Key Responsibilities:
- Spearheaded the development of brand identities, guidelines, and marketing strategies across multiple
brands, aligning with business goals and Vision 2030.
- Led end to end marketing campaigns across digital, print, and on-ground channels.
- Served as Creative Director, overseeing production and storytelling for brands including Square Café, Square Café Express, Gravita, Mövenpick Hotel Tahlia, and Hadya Academy.
- Directed event planning, public relations, and internal communication initiatives.
- Built and managed a high-performing marketing team focused on creativity and KPIs.

Key Achievements:
- Successfully launched full brand identities and multi-channel campaigns for Square Café & Express.
- Designed original brand characters to strengthen brand storytelling.
- Led strategic marketing and creative for Gravita and Mövenpick Hotel, increasing awareness.
- Introduced the full brand and concept for Hadya Academy to support employee development.

Led a 6 member marketing team across 5 companies, ensuring alignment with business goals.
Developed and executed integrated marketing strategies across digital, trade, and offline channels.
Managed marketing budgets, optimizing ROI and reducing costs.
Directed branding and creative strategy, acting as Creative Director to ensure cohesive campaigns.
Planned and executed corporate and consumer events to boost brand visibility.
Established and managed strategic B2B and B2C partnerships, supporting expansion and co-branded
initiatives.
Spearheaded the re-branding and repositioning of Najran Water, transforming brand perception and driving
significant uplift in market presence, customer trust, and revenue performance.
Drove portfolio wide growth across Najran Water, Heraa Mall, and Less Sablon Resort, by leading data-driven,
multi channel strategies that enhanced customer acquisition, engagement, and commercial performance.
Established and governed group-wide brand architecture and guidelines across 5 entities, strengthening
brand consistency, operational alignment, and long term brand equity.
Originated and led high value strategic partnerships and large scale activations, expanding market reach,
unlocking new revenue streams, and elevating brand visibility across key audiences.

Key Responsibilities:
- Managed marketing across five companies and led a team of six professionals.
- Developed integrated strategies that boosted brand visibility and market growth.
- Directed creative campaigns, brand positioning, and cross-platform marketing.
- Oversaw large scale events and activations to support business expansion.
- Consulted with executive leadership to align marketing with organizational strategy.

Key Achievements:
- Increased market share through strategic trade marketing plans.
- Delivered major events for Najran Water, Heraa Mall, and Less Sablon Resort.
- Standardized brand guidelines adopted across the group.
- Secured strategic partnerships and expanded event presence into new markets.

Key Responsibilities
• Conceptualized and pitched TVC ideas, writing treatments and scripts to convey compelling brand stories.
• Advised on marketing strategies and guided clients with actionable, results driven recommendations.
• Tracked and analyzed campaign performance, optimizing to exceed business goals.
• Managed marketing for four F&B and three real estate brands, ensuring consistent brand presence.
• Executed integrated online/offline campaigns, boosting visibility and engagement.
• Directed monthly restaurant activation, driving footfall and loyalty.
• Led creative direction and execution across all brand touch points.
• Developed brand identities, marketing strategies, and internal guidelines.
• Oversaw event planning and execution, along with PR and media outreach.
Key Achievements
• Led a team of four to surpass growth and revenue targets.
• Contributed to a “Top 10 Italian Restaurants in Jeddah” ranking by Jeddah Time Magazine.
• Grew social media following by 13, 200+ and significantly improved engagement in under a year.
• Established brand guidelines and delivered high impact branding for multiple projects.
• Successfully managed events and PR campaigns, elevating brand presence and media coverage.
• Led strategic branding initiatives across 4 F&B and 3 real estate brands.

Key Responsibilities
• Planned and executed strategic marketing campaigns across diverse client accounts and industries.
• Designed and managed multi channel campaigns, including TV, print, digital, and social media.
• Handled marketing operations for 8 prominent brands: Autohub, Baytoti, Kazdoura, BarnsX, Blato,
17sexty, Verve Studio, and 1K Café.
• Led pre production for all visual content across brands, including story boarding, treatments, and
animation concepts.
• Edited and color graded TV commercials and promotional videos to ensure high production quality.
• Managed content creation, campaign scheduling, and delivery across all media channels.
• Oversaw social media campaign development, including copy writing and visual coordination.
• Conducted market and competitor research to inform campaign direction and positioning.
• Built and maintained long term relationships with clients and strategic partners.
• Collaborated with creative teams to maintain brand consistency across platforms.
• Organized and managed brand events, activation, and public relations initiatives.
• Prepared performance reports and strategic recommendations for senior management.
Key Achievements
• Led the creative and strategic execution of 30+ multi channel campaigns across sectors.
• Directed and executed all pre production, editing, and color grading for TVCs and video content.
• Revamped social media strategies, driving notable growth in engagement and reach:
Baytoti: +10K | 1K Café: +8K | Kazdoura: +3K | Autohub: +5.5K
• Boosted off season sales by 70% through targeted, innovative marketing initiatives.
• Successfully planned and managed events and PR campaigns, enhancing brand visibility and
audience engagement.

Key Responsibilities:
• Created weekly motion graphics for in store and digital screens promoting Al Danube’s offers.
• Supported promotional events to boost brand awareness and engagement.
• Developed brand characters and visuals to reinforce brand identity.
• Built strong media and PR relationships to expand campaign reach.
• Managed multi channel campaigns aligned with sales and marketing goals.
Key Achievements:
• Created over 10 videos for Faden Co. screens nationwide to enhance Danubes campaigns.
• Delivered 30+ successful integrated campaigns.
• Optimized ROI by analyzing and applying campaign performance insights.
• Increased engagement through impactful design and motion graphics.
• Designed characters for Al Danubes brand development.

• Created high quality digital and print ready visual content.
• Designed strategic marketing materials to boost engagement.
• Managed end to end design projects, ensuring brand consistency.
• Coordinated with vendors to deliver on brand, on time assets.
• Supported marketing initiatives through trend research and creative input.

• Created digital content and marketing materials aligned with brand guidelines.
• Led creative projects in collaboration with internal teams and external partners.
• Executed targeted campaigns for major events, boosting reach and engagement.
• Tracked digital campaign performance and provided actionable insights.