CRM Promotion Manager (Buyer Growth)
Daraz (AliBaba Group)
Total years of experience :9 years, 5 Months
CRM Strategy Development:
• Develop and execute CRM strategies for all channels that align with the company's
overall marketing and business objectives.
• Segment the customer database based on various attributes such as demographics,
purchasing behaviour, and engagement history.
Promotional Campaign Planning:
• Collaborate with cross-functional teams to conceptualize, plan, and execute promotional
campaigns on Emails, Push Notifications, Web Push notifications, SMS, and InApp
Messages that target different customer segments.
• Design offers, discounts, and incentives to encourage customer loyalty and repeat
purchases.
• Coordinate with the marketing team and Commercial teams to align promotions with
CRM KPIs, that is Conversion rates, Click through rates, Open rates, buyers, orders,
AOV, CLV, Retention Rates and Customer Acquisition
Data Analysis and Insights:
• Analyze customer data to identify trends, preferences, and opportunities for personalized
promotions.
• Monitor campaign performance metrics and KPIs to assess the effectiveness of
promotions.
• Use insights from data analysis to refine and optimize future CRM campaigns.
Email and Channel Communication Campaigns:
• Develop compelling and personalized email marketing campaigns to nurture custom
Implement A/B testing to optimize email subject lines, content, and calls-to-action.
• Ensure compliance with email marketing best practices and regulations (e.g.,
CAN-SPAM Act)
• Design and execute promotional campaigns across various channels, such as email
marketing, SMS, In-App message, Web push notifications, and push notifications
• Create compelling content and offers to drive customer acquisition, retention, and loyalty.
• Collaborate with the CRM Manager or Director of Marketing to develop and implement
effective CRM strategies that align with business goals.
• Assist in the creation of comprehensive CRM plans, including campaign objectives,
target segments, messaging, and channels.
• Planning and strategizing all CRM projects which include CRM products, CRM Lifecycle
Journeys
• Identify key metrics and establish dashboards to optimize activation and retention
programs.
• Manage campaign timelines, assets, and cross-functional collaboration to ensure the
successful delivery of campaigns.
• Lead the end-to-end execution of CRM campaigns, from conceptualization and planning
to deployment and analysis.
• Develop and execute email marketing and push notifications campaigns that effectively
nurture customer relationships and drive desired actions.
• Develop and Optimize a comprehensive CRM Request and Execution Calendar.
• Establish best practices and standards for executing cross-channel and single-channel
campaigns
• Assess and improve the usage of the CRM platform, and automate daily tasks
• Customize and pull engagement and marketing reports from the CRM, and analyse
reports
• Help drive awareness for new content, company announcements, upcoming product
releases.
• Create a comprehensive A/B testing plan to optimize KPIs and design a guide for best
practices.
• Conduct extensive A/B testing of customer segmentation, content, subject lines, send
time, and landing pages to continually optimize campaign performance, customer value
and repeat purchases
• Execution tasks associated with the channels of Newsletters, SMS, Push Notification,
Web Push Notification and Message Center (In-App Message)
• Collaborate with design and content teams to create engaging and visually appealing
email content.
• Work to increase program participation and engagement through creative initiatives and
targeted promotions accross all channels.
• Identify opportunities for process optimization and automation within CRM workflows.
• Propose and implement improvements to enhance efficiency and effectiveness.
• Monitor and measure campaign performance using key metrics and KPIs.
• Work closely with cross-functional teams, including design, content, data analytics, and
product, to ensure seamless campaign execution and alignment with brand messaging.
• Propose, design, and launch CRM campaigns in collaboration with the traffic ops team,
commercial teams and marketing team
• Primarily responsible for the operational and execution tasks associated with the
channels of Newsletters, SMS, Push Notification, Web Push Notification and Message
Center (In-App Message)
• Monitor CRM performance across all countries and identify areas of improvement
(Pakistan, Sri lanka, Bangladesh, Nepal & Myanmar)
• Generate dynamic fields and PI logics (Predictive Intelligence) in
automation/reactivation's newsletters as per customer journey on Salesforce
• Design promotions Emails HTML through Mail-chimp/Salesforce/ Ali-Baba in house tool
(Paper Rocket) software
• Took ownership of Mail chimp and all the operational work for PK CRM which includes all
daily pushes, voucher dispatches, reporting and Adhoc work
• Generate a dynamic newsletter with fields for FREE vouchers (Digital partners - Careem,
food panda, pizza hut & more)
• Quarterly planning & dispatching of Daraz select program with free vouchers as per
customer signups journey and manage data extensions
• Creation of content & dispatching of marketing SMS, dynamic SMS as per campaigns or
free vouchers
• Reporting via google analytics, salesforce & accengage and managing action plan for
next campaign.
• Introduce to new business partners regarding sales policies of Daraz for it's partnership
• Develop and design daily Newsletters via HTML Mail-chimp software
• O to organized agents' commission details and Agents' commission level for the portal
twice in a week
• Manage d-force Facebook group and Page, arrange competitions & create a weekly
newsletter and Run to all agents Generating and sharing content daily that builds
meaningful connections on Social Media
• Build communication via Zen desk to all the departments regarding Agents'
• Issue
• Email support (Responded time to Agent -Working hours 12 per day Inclusive of
Weekend)
• Attend training and seminars regarding the development business partner program
• Developing new business in line with the revenue and sales through the appropriate media
• Work closely with the Sales Director to prospect, pitch & close new business
• Organize weekly team meetings to discuss performance with staff, directors and senior managers
• Establish key relationships with corporate clients to ensure maximum exposure and increase revenue
• Effectively communicate and collaborate with remote team members and other departments.
• Utilize virtual communication tools for meetings, presentations, and team collaboration.
• Evaluate Government tender opportunities to determine alignment with the company's capabilities and strategic goals.
• Lead the preparation of high-quality tender responses, ensuring compliance with all requirements and deadlines.
• Manage the submission process, including the timely delivery of tender documents and any required supporting materials.
• Monitor the status of submitted tenders and address any queries or clarifications requested by government authorities