Merle Meier-Holsten

Marketing Lead: for Asia, Pacific, Middle East and Africa
* Leading the Gum business ($900m) for the global #1 brand Trident
Building long term strategic marketing plans
Regional Interface
Drive category Innovation funnel
A class communication across region, brand foundation, equity, full IMC
Portfolio strategy
White space entries, geo expansion
Transformation
Leadership

Leading the chocolate business in Central Europe for #1 brand Milka and Toblerone
* Leading the Chocolate business in Central Europe ($800m, 20 heads)
Key markets: Germany, Austria, Switzerland, Hungary, Poland, Tscheck
Full P&L responsibility
Lead of the brand equity/communication strategy
External speaker for company and brands
Full market activation
Transformation and change management
Lead innovation funnel

Chocolate
* Leading the Milka/Toblerone tablets business ($400m, 8 heads) DACH (based in Bremen)
Key markets: Germany, Austria, Switzerland
Strategic Brand Management
Annual Financial Plan
Full Marketing Mix
Inspiring Leadership

Chocolate
* Customer development and sales management (based in Bremen)
* Key market in detail: Germany (German retailer)
* Development and implementation of customer plans to drive business growth
* Insight & market based key customer and sales management
* Lead of annual sales negotiations / budget contracts
* External & internal promotion planning

Project Management for international key customer
Marketing and Sales Trainee