Senior digital marketing specialist
Neptune Advanced Solutions
Total years of experience :4 years, 6 Months
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
Plan and manage all phases of the digital marketing department including marketing database, email, and display advertising campaigns.
Improve and control campaign budgets.
Design and maintain social media platforms.
Provide detailed reports on our marketing campaign’s overall performance. Work with advertising and media experts to develop marketing outcomes
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of the company's social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players, and coordinate actions
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