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Mustafa Hanno, Senior Product Specialist

Mustafa Hanno

Senior Product Specialist·Napco National

Saudi Arabia

Bachelor's degree, marketing

Work experience

Total years of experience: 7 years, 6 months

Senior Product Specialist

November 2024 - Present

Napco National

Jeddah, Saudi Arabia

November 2024 - Present

- Create sales training and brand education materials for household and international premium beverage lines.
- Lead cross-functional coordination between marketing, sales, logistics, and regulatory teams to ensure smooth market
execution and compliance.
- Analyze and present market data using AC Nielsen, retail audit reports, and internal performance trackers.
- Conduct regular market visits to assess execution, gather trade feedback, and monitor competition.
- Organize trade visits to present the beverage portfolio, educate customers, and lead tasting sessions.
- Build and maintain partnerships with international brand owners for alignment on strategy and innovation.
- Manage budgets efficiently to ensure maximum return on marketing investments.

Company industry:
Industrial Production
Job role:
Marketing and PR

Product Specialist

October 2023 - November 2024

Napco National

Jeddah, Saudi Arabia

October 2023 - November 2024

- Responsible for implementing strategic goals set by Brand Manager for Household category (Aluminum foil, cling film
& disposable plastic products of Sanita & Hala brands).

- Prepare and present regular reports on product performance, market trends, and competitive analysis to senior
management.

- Supported the development of new product concepts and strategies, contributing to a successful product launch.

- Monitor product performance and make recommendations for improvements or enhancements.

- Coordinated with suppliers and logistics teams to ensure timely product availability and quality.
- Monitor all ATL & BTL activities vs. budget.

Company industry:
FMCG
Job role:
Marketing and PR

Trade Marketing Executive

December 2021 - October 2023

Al Quraishi Marketing Company Limited

Jeddah, Saudi Arabia

December 2021 - October 2023

- Support the marketing manager in overseeing the department’s operations.

- Organize and attend marketing activities or events to raise brand awareness.

- Analyze competition, best practices and new trends in local market and report to Marketing team.

- Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation
with the Trade Marketing Manager.

- Conducting trade market visit & market survey regularly.

- Coordinating with agencies for POSM production & aligning with regional RSM’s to check implementation
process.

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Officer

January 2020 - March 2021

Fine Hygienic Holding

Jeddah, Saudi Arabia

January 2020 - March 2021

- Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities.

- Overseeing and developing marketing campaigns.

- Devising and presenting ideas and strategies.
- Promotional activities.

- Arrange the effective distribution of marketing materials.

- Coordinating with category manager and aligning with sales section heads/ sales supervisors.

- Handling customer service in KSA for 4 different categories.

Company industry:
FMCG
Job role:
Marketing and PR

Sales Coordinator

February 2019 - December 2019

Fine Hygienic Paper Company

Jeddah, Saudi Arabia

February 2019 - December 2019

- Coordinating with sales team by managing schedules, filling important documents and communicating relevant information

- Compare and analyze prices

- Follow up with sales supervisors and sales representatives

- Collecting raw data from the market.

- Observes sales process by traveling with sales representatives; attending sales and service calls.

Company industry:
FMCG
Job role:
Sales

Marketing Research Analyst

January 2018 - October 2018

Arabian Food Supplies

Jeddah, Saudi Arabia

January 2018 - October 2018

- Gather data about consumers, competitors, and market conditions

- Compiling and analyzing statistical data using modern and traditional methods to collect it

- Prepare reports and present results to management

- Contacting suppliers

- Event supervising

- Project management

Company industry:
Catering, Food Service, & Restaurant
Job role:
Research and Development

Education

University of Business & Technology

December 2017

December 2017

Bachelor's degree, marketing

Saudi Arabia

GPA (point): 3.81 out of 5

GPA (point): 3.81 out of 5

Skills

Follow Up
Expert
Follow Up
Expert
Organizing
Expert
Organizing
Expert
Coordination
Expert
Coordination
Expert
Supervising
Expert
Supervising
Expert
Market Research
Expert
Market Research
Expert
MARKETING MANAGEMENT
Expert
MARKETING MANAGEMENT
Expert
SALES
Intermediate
SALES
Intermediate
MARKET DATA
Expert
MARKET DATA
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
STRATEGIC LEADERSHIP
Expert
STRATEGIC LEADERSHIP
Expert
PRODUCT MANAGEMENT
Expert
PRODUCT MANAGEMENT
Expert
MARKET TREND
Expert
MARKET TREND
Expert
COMPETITIVE ANALYSIS
Expert
COMPETITIVE ANALYSIS
Expert
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
NEW PRODUCT DEVELOPMENT
Expert
NEW PRODUCT DEVELOPMENT
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
ORGANIZATIONAL SKILLS
Expert
ORGANIZATIONAL SKILLS
Expert
SUPERVISORY SKILLS
Intermediate
SUPERVISORY SKILLS
Intermediate
ADMINISTRATION
Expert
ADMINISTRATION
Expert
ANALYTICAL SKILLS
Intermediate
ANALYTICAL SKILLS
Intermediate
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
WRITING
Expert
WRITING
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Emotional Intelligence Leadership Talk - Unilever
Sep 2020
Environmental Health Exhibition For Food Safety
Apr 2018

Training
Mastering The Sales Process
Doroob
Sep 2020