Mustafa Hanno

- Create sales training and brand education materials for household and international premium beverage lines.
- Lead cross-functional coordination between marketing, sales, logistics, and regulatory teams to ensure smooth market
execution and compliance.
- Analyze and present market data using AC Nielsen, retail audit reports, and internal performance trackers.
- Conduct regular market visits to assess execution, gather trade feedback, and monitor competition.
- Organize trade visits to present the beverage portfolio, educate customers, and lead tasting sessions.
- Build and maintain partnerships with international brand owners for alignment on strategy and innovation.
- Manage budgets efficiently to ensure maximum return on marketing investments.

- Responsible for implementing strategic goals set by Brand Manager for Household category (Aluminum foil, cling film
& disposable plastic products of Sanita & Hala brands).

- Prepare and present regular reports on product performance, market trends, and competitive analysis to senior
management.

- Supported the development of new product concepts and strategies, contributing to a successful product launch.

- Monitor product performance and make recommendations for improvements or enhancements.

- Coordinated with suppliers and logistics teams to ensure timely product availability and quality.
- Monitor all ATL & BTL activities vs. budget.

- Support the marketing manager in overseeing the department’s operations.

- Organize and attend marketing activities or events to raise brand awareness.

- Analyze competition, best practices and new trends in local market and report to Marketing team.

- Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation
with the Trade Marketing Manager.

- Conducting trade market visit & market survey regularly.

- Coordinating with agencies for POSM production & aligning with regional RSM’s to check implementation
process.

- Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities.

- Overseeing and developing marketing campaigns.

- Devising and presenting ideas and strategies.
- Promotional activities.

- Arrange the effective distribution of marketing materials.

- Coordinating with category manager and aligning with sales section heads/ sales supervisors.

- Handling customer service in KSA for 4 different categories.

- Coordinating with sales team by managing schedules, filling important documents and communicating relevant information

- Compare and analyze prices

- Follow up with sales supervisors and sales representatives

- Collecting raw data from the market.

- Observes sales process by traveling with sales representatives; attending sales and service calls.

- Gather data about consumers, competitors, and market conditions

- Compiling and analyzing statistical data using modern and traditional methods to collect it

- Prepare reports and present results to management

- Contacting suppliers

- Event supervising

- Project management