Marketing And Sales Head
Navia Energy Inc
Total years of experience :22 years, 5 Months
Customer development conversations, carry out market and industry research and iterate on product-value propositions with live customers to arrive at product-market fit Build and establish powerful business and data partnerships that can drive the growth of our products Build a partner ecosystem that can help us in shaping our product roadmap and unlocking growth opportunities Bring together our existing product offerings and design new ones to drive key business metrics for the company Research, model, evaluate, and plan go-to-market strategies Work closely across multiple functions (product, sales and engineering) to optimize and execute strategic partnerships. Planning and preparing client presentations.
Own & Drive revenue and growth for On-Grid, hybrid & Off-Grid system, DC power conversion products, Solar Freezers cooling solutions in India and SAARC(Nepal, Bangladesh, Srilanka, Bhutan) region. Review the work done by the team, including new reach-outs done, follow ups made, demos given, sales pipeline created. Provide pointed feedback and improvement areas on the approach, quality and throughput of the work done. Take feedback from top management on decisions taken. Facilitate co-selling opportunities, account mapping and other sales to boost primary and secondary sales. Solve closure related customer queries. For ex: Missing use case, Pricing issues etc. Help team members in closure if needed Regular updates for the Leadership Team and the Board on key sales metrics including new customers, renewals, churns, and growth rate etc. Identify the bottlenecks and update management Analyse issues raised by customers. Provide feedback to Product, Business and Customer Success teams to improve the customer life cycle and experience
• Responsible for marketing & Sales of solar Inverter, Industrial DC power conversion products, for Karnataka, Tamil Nadu & Kerala region
• Manage Key accounts, increase sales footprint through key Distributors & partners, and strategic tie- ups to add prospects
• Maintain road maps for each relevant market geographies based on the competitive market standings.
• Track competition, industry metrics, forecasts and qualitative market data for different segments on a monthly basis.
• Competitive benchmarking and data analytics to support and plan sales function.
• Preparing product wise business plan which consist of revenue vs Cost benefit analysis
• Manage and guide team on sales on pricing and discounting and marketing.
• Provide internal and customer product training. Support sales and marketing at tradeshows and during on-site customer visits.
• Guide sales team in Projects, world bank tenders, OEMs and B2B sales on technical, commercial data and strategic pricing to win contracts.
• Handling Export sales for global partners, ensure timely closures and support.
Sales & Business Development.
Key Deliverables:
•Responsible for Sale of On-Grid solar rooftop systems, Off-grid applications to B2B, SMEs B2Cs etc.
•Drove all efforts to create strategic alliances, thus catapulting new business sales.
•Conceptualized and implemented successful “cross-selling” service, gaining new clients and revenues.
•Integrated sales and marketing operations, enabling new business in new territories.
•Improved Lead generating mechanism through online marketing.
•Improve organization’s market position and achieve financial growth.
•Mapped channels for enabling the sales of solar rooftop systems and energy related products.
•Prospect for potential new clients by growing, maintaining, and leveraging the network.
•Builds key customer relationships, identifies business opportunities, negotiates and closes business deals
Manger Solar Regional Sales - Karnataka, Kerala, Tamil Nadu & Goa.(Product & Projects)
Key Deliverables:
•Amplified Solar Inverter sales in the region.
•Business Lead for Sales for Solar Inverter & roof top system in the South India.
•Handled 80 Distributors, dealers across the region.
•Provided onsite and online product demonstrations, Seminars, presentations to prospective customers.
•Initiated the development of strategies to increase sales penetration and profits in assigned accounts
•Identified business opportunities, assessed customer needs, and matched clients’ requirements with the available services to acquire key national accounts.
•Re-worked in establishing the dealers/Partners/System integrators network and also increased the company Institution sector market.
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Responsible for Institutional sales and Industrial marketing, Creating marketing plans, and budgets to achieve the goals of the business plans for solar power plants, Industrial Water Heating solutions, Solar Panels, Solar rooftop systems, EPC for big projects etc.
•Project lead for the complete project cycle.
•Individually responsible for holding various brand building programmes including exhibitions, seminars, PR activities etc for various sectors.
•Formulating Primary & Secondary Sales Strategies for respective demographics for the distributors and dealers.
•Mapping NGOS, Corporate social responsibility fund for pushing sales in tier c/3 cities.
•Leading internal teams on all projects, setting timelines and priorities, monitoring workflow and deadlines, resolving problems and communicating information in a timely and actionable format.
•Organizing and prioritizing multiple projects on multiple accounts simultaneously.
•Directly involved with the preparation of requests, bids, negotiation, conversion, and logistics for successful completion of projects.
•Liaison with various Government nodal agencies for project participation, execution and collections etc.
Major Solar roof top Grid tie and Solar Thermal/water heating projects handelled.
•Solar Water Heating Projects for Govt Of Kerala Through Anert
Location: All district of kerala
Client: ANERT, primary health centres, Schools, Hospitals etc, Individual residences etc
Acheivements: This project deals with preparation of tenders with Agency for Non Conventional Energy and Rural technology, Kerala. Aiding the collaboration between ANERT, and various State Govt departments, institutions, municipalities and Panchayat.
•EPC Grid connected project 1 Mega Watt for Pyrotech
Location Udaipur Rajhasthan
Key Deliverables:
•Product release activities, market analysis, customer profiling and competitive analysis.
•Oversaw sales management and channel management and customer negotiations for Middle East region.
•Resident In-charge in UAE for managing the complete business cycle in middle-east having corporate office in Doha, Qatar.
•Planned implementation and monitored of marketing strategy for separate markets.
•Tracking the performance of various products and promotions.
•Observe targeted demographics and Designed innovative schemes.
•Created ‘Distribution Logistics’ and dealer schemes as per company policy and managed statutory and marketing based issues.
•Designed the promotional campaigns for In-store. (Cost and performance analysis
Key Deliverables:
•Sales & Marketing of various financial planning services and investment products to B2B and B2C.
•Business Lead generation through various marketing activities like 1) Cold Calling. 2) PR Activities.3) Seminars. 4) Canopies Activities. 5) Offline and Online Promotional activities. 6) Newsletters. Follow up and timely conversion of leads.
•Coordinated with various depts. and directly supervised of a team of 2 Branch. Managers and 6 Relationship Executives.
•Client acquisition and retention through various marketing activities and channels.
•Responsible for Branding of the Portal www.bajajcapital.com and www.collegefp.com and www.ganeshaonline.com, Traffic, Usage etc. this include SEO, Link Exchange, Online Advertisements, Banner Exchange, Systematic E-mailers, E-campaigns, Database marketing.
•Ensure all the marketing & sales activities are in compliance in regard to company’s growth & interest
Business research
preparing reports
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