Loay Aly, Senior Digital Marketing Specialist

Loay Aly

Senior Digital Marketing Specialist

Ghassan Aboud Group

Location
United Arab Emirates - Dubai
Education
Diploma, Digital Marketing
Experience
17 years, 5 Months

Share My Profile

Block User


Work Experience

Total years of experience :17 years, 5 Months

Senior Digital Marketing Specialist at Ghassan Aboud Group
  • United Arab Emirates - Dubai
  • My current job since May 2019

Managing GA Group websites, enhancing digital marketing strategy & social media plan, advertising budget control, analysis monitoring, search, display network, social media, content, mobile and video marketing / advertising.

Digital Marketing Specialist at Ellay.com
  • United Arab Emirates - Dubai
  • July 2018 to May 2019

Building e-commerce website, digital marketing & social media strategy search engine optimization, website analysis, social media, search engine, content, mobile and video marketing / advertising

Digital Marketing Consultant at Alexandria Mineral Oils Company
  • Egypt - Alexandria
  • January 2018 to June 2018

Creating digital marketing strategy including (search engine, social media, email, video and content marketing).

Digital Marketing Manager at Talent Consulting
  • Egypt - Alexandria
  • January 2017 to June 2018

Create Company’s website, Digital marketing planning for customers, Developing,
managing digital marketing campaigns, Apply new Digital marketing technologies.

Digital Marketing Manager at Clickat Marketing Agency
  • Egypt - Alexandria
  • January 2015 to December 2016

Managing digital marketing campaigns, Utilising techniques like SEO and PPC,
Social media strategy planning, Digital marketing planning and budgetary control.

Digital Marketing Manager at Alsan3 Air Conditioning
  • Egypt - Alexandria
  • January 2013 to December 2014

Devising strategies to drive traffic, Generate Leads, Tracking conversion rates.

Digital Marketer at Freelance
  • Egypt - Alexandria
  • July 2006 to June 2012

Google Adsense:
Create websites, write content, monetizing.

Google Adwords:
Manage accounts using My Client Center, Implement campaigns, apply best practices.

Several Companies:
Creating individual and business websites, developing sites using WordPress, content writing, SEO campaigns, PPC campaigns, SMM and SMO.

Education

Diploma, Digital Marketing
  • at Information Technology Institute
  • May 2017
Bachelor's degree, Commercial and Customs Studies
  • at Faculty Of Commerce - Alexandria University
  • September 2013
High school or equivalent, Scientific Math
  • at Al-Abaseya Secondery School
  • June 2008

Specialties & Skills

WordPress
Social Media
Digital Marketing
Digital Marketing
Search Engine Optimization
Search Engine Marketing
Analytics and reporting
Content Marketing
Websites Monetization
App Store Optimization
Mobile Marketing
Video Marketing
Graphic Design
Branding
Social Media Marketing

Social Profiles

Personal Website
Personal Website
lo2y.com

Languages

Arabic
Expert
English
Expert
French
Beginner

Training and Certifications

Google Shopping Advertising (Certificate)
Date Attended:
April 2015
Google Mobile Advertising (Certificate)
Date Attended:
May 2015
Google Video Advertising (Certificate)
Date Attended:
May 2015
Google Search Advertising (Certificate)
Date Attended:
May 2015
Google Display Advertising (Certificate)
Date Attended:
May 2015
Google Mobile Sites (Certificate)
Date Attended:
March 2016
Google Digital Sales (Certificate)
Date Attended:
March 2018
Google Analytics (Certificate)
Date Attended:
August 2015
Digital Marketing Diploma (Training)
Training Institute:
Information Technology Institute
Date Attended:
January 2017
Duration:
363 hours