Content Specialist
WB Technologies | BlinkTrends
Total years of experience :5 years, 5 Months
• Lead and supervise a content team, providing guidance, training, and support to foster a cohesive and productive environment.
• Manage task allocation and progress tracking using Asana, ensuring timely completion of assignments.
• Create creative writing projects, including the creation of editorials, catalogs, newsletters, and other marketing materials, utilizing tools like Canva to design visually appealing content.
• Write compelling product descriptions and titles, meticulously aligning them with the appropriate categories.
• Proficient in basic photo editing tasks using Photoshop, such as resizing images, applying the grid tool, and adding white backgrounds, while adhering to IT requirements and alignment standards.
• Collaborate with the merchandising team to upload files, sync items to Shopify and ERP systems, group items, and create collections.
• Update cost and selling prices, in addition to the current stocks in the system.
• Activate and draft products across various sales channels, ensuring correct categorization and alignment with sales strategies.
• Export products from the main system (Dynamics) to Shopify, maintaining data accuracy and integrity.
• Ensure products are sorted and presented appropriately, following established guidelines and best practices.
• Craft compelling product descriptions and titles, ensuring accuracy and relevance.
• Write, translate, and edit products’ descriptions in both English and Arabic to enrich customers with important data.
• Research product-related information to create well-crafted and informative content.
• Work on products’ categorizations with comprehensive attributes and filters to improve product discovery on the app.
• Update products on Magento, by editing their categories and attributes.
• Proofreading and reviewing the products' contents and categorizations.
• Craft engaging titles and descriptions for product bundles to highlight their value and appeal to customers.
• Develop product labels emphasising key benefits, usage instructions, cautionary notes, and storage guidelines.
• Enhance product discoverability on the app by refining categorizations with comprehensive attributes and filters.
• Manage company website using Shopify (product management, content creation, order tracking).
• Write brochures, documents, and presentations.
• Collaborate with celebrities and bloggers for targeted advertisements.
• Organize promotional events and major campaigns (e.g., Black Friday, Mother’s Day).
• Create and schedule social media content; work with designers on posts.
• Analyze products and market trends to make offers and discounts.
• Translate videos from English to Arabic using Filmora and ither visual tools.
• Supervise daily orders and ensure sales targets are met.
• Establish B2B relationships to expand business opportunities.
Training Diploma in Business Administration: business management skills, foundations of administration, MOS and professional emails.
