Fatima Arzouni

• Develop and execute data-driven content strategies and multi-channel campaigns to increase engagement, traffic, and brand awareness.
• Manage and optimize a cross-platform content calendar across LinkedIn, Instagram, X (Twitter), Facebook, TikTok, YouTube, and Telegram.
• Lead end-to-end campaign execution, including content creation, landing pages, publishing, performance tracking, and conversion optimization.
• Create high-impact content formats, including social posts, carousels, video/reel scripts, emails, and company announcements.
• Deliver daily market news and insights, ensuring timely, relevant, and engaging communication across all channels.
• Write SEO-optimized articles (daily and evergreen) to drive organic traffic and improve search visibility.
• Conduct competitor and keyword analysis using SEMrush and Google Trends to identify growth opportunities and refine strategy.
• Monitor performance using Google Search Console and analytics tools to improve content effectiveness and user engagement.
• Manage daily social media operations, including scheduling, publishing, and performance tracking.

• Lead the content team, assign tasks via Asana, supervise progress, and provide support and guidance.
• Develop and implement a cohesive content strategy, ensuring team alignment with brand voice and
campaign goals.
• Create and publish engaging written and visual content (editorials, newsletters, product copy, marketing
materials) using tools like Canva and Shopify.
• Plan and execute marketing campaigns, optimizing homepage layouts, brand placements, and banners to
drive engagement and sales.
• Manage website and landing page content for SEO and user experience improvement.
• Collaborate cross-functionally with design, content, web, and merchandising teams to support digital
marketing initiatives.
• Maintain product data accuracy across Shopify and ERP systems, including pricing, categorization, and stock
levels.
• Ensure brand consistency across all touchpoints and product presentation standards.

• Write, translate, and edit product descriptions in English and Arabic to provide clear, informative content.
• Research product details to develop accurate and engaging content.
• Manage product categorizations and attributes on Magento to enhance app-based product discovery.
• Proofread and review product information to ensure accuracy and consistency.
• Create compelling titles, descriptions, and labels for products and bundles, emphasizing benefits and usage.
• Develop and implement content marketing strategies to strengthen brand identity and drive customers
• engagement.
• Execute marketing campaign content to promote products and boost user interaction.

• Manage company website using Shopify (Product management, content creation, and order tracking)
• Work on creating brochures, documents, and presentations.
• Collaborate with celebrities and bloggers for targeted advertisements
• Organize promotional events and major campaigns (e.g., Black Friday, Mothers Day).
• Create and schedule social media content: pictures and captions.
• Plan and work with designers on social media posts and stories.
• Translate videos from English to Arabic using Filmora and other video tools.
• Develop offers and special discounts for campaigns.