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Fatima Arzouni, Content Marketing Manager

Fatima Arzouni

Content Marketing Manager·Orbex Group

Kuwait

Bachelor's degree, English Literature

Work experience

Total years of experience: 7 years, 5 months

Content Marketing Manager

September 2024 - Present

Orbex Group

Al Kuwait, Kuwait

September 2024 - Present

• Develop and execute data-driven content strategies and multi-channel campaigns to increase engagement, traffic, and brand awareness.
• Manage and optimize a cross-platform content calendar across LinkedIn, Instagram, X (Twitter), Facebook, TikTok, YouTube, and Telegram.
• Lead end-to-end campaign execution, including content creation, landing pages, publishing, performance tracking, and conversion optimization.
• Create high-impact content formats, including social posts, carousels, video/reel scripts, emails, and company announcements.
• Deliver daily market news and insights, ensuring timely, relevant, and engaging communication across all channels.
• Write SEO-optimized articles (daily and evergreen) to drive organic traffic and improve search visibility.
• Conduct competitor and keyword analysis using SEMrush and Google Trends to identify growth opportunities and refine strategy.
• Monitor performance using Google Search Console and analytics tools to improve content effectiveness and user engagement.
• Manage daily social media operations, including scheduling, publishing, and performance tracking.

Company industry:
Trading & Commodity Trading
Job role:
Marketing and PR

Content & Website Supervisor

January 2024 - September 2024

Blink KW

Sharq, Kuwait

January 2024 - September 2024

• Lead the content team, assign tasks via Asana, supervise progress, and provide support and guidance.
• Develop and implement a cohesive content strategy, ensuring team alignment with brand voice and
campaign goals.
• Create and publish engaging written and visual content (editorials, newsletters, product copy, marketing
materials) using tools like Canva and Shopify.
• Plan and execute marketing campaigns, optimizing homepage layouts, brand placements, and banners to
drive engagement and sales.
• Manage website and landing page content for SEO and user experience improvement.
• Collaborate cross-functionally with design, content, web, and merchandising teams to support digital
marketing initiatives.
• Maintain product data accuracy across Shopify and ERP systems, including pricing, categorization, and stock
levels.
• Ensure brand consistency across all touchpoints and product presentation standards.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Content Creator

January 2021 - January 2024

Boutiqaat

Hawali, Kuwait

January 2021 - January 2024

• Write, translate, and edit product descriptions in English and Arabic to provide clear, informative content.
• Research product details to develop accurate and engaging content.
• Manage product categorizations and attributes on Magento to enhance app-based product discovery.
• Proofread and review product information to ensure accuracy and consistency.
• Create compelling titles, descriptions, and labels for products and bundles, emphasizing benefits and usage.
• Develop and implement content marketing strategies to strengthen brand identity and drive customers
• engagement.
• Execute marketing campaign content to promote products and boost user interaction.

Company industry:
Internet & E-commerce
Job role:
Writing and Journalism

Marketing Executive

January 2019 - January 2021

D&H Vision Gen Trade Co

Al Farawaniyah, Kuwait

January 2019 - January 2021

• Manage company website using Shopify (Product management, content creation, and order tracking)
• Work on creating brochures, documents, and presentations.
• Collaborate with celebrities and bloggers for targeted advertisements
• Organize promotional events and major campaigns (e.g., Black Friday, Mothers Day).
• Create and schedule social media content: pictures and captions.
• Plan and work with designers on social media posts and stories.
• Translate videos from English to Arabic using Filmora and other video tools.
• Develop offers and special discounts for campaigns.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Education

Arab Open University

September 2020

September 2020

Bachelor's degree, English Literature

Kuwait

High Studies Institute

August 2020

August 2020

Diploma, Administration And Management

Kuwait

GPA (rating): Excellent

GPA (rating): Excellent

Training Diploma in Business Administration: business management skills, foundations of administration, MOS and professional emails.

Al Jeel Al Jaded School

June 2016

June 2016

High school or equivalent, Literature

Kuwait

GPA (percentage): 90.75%

GPA (percentage): 90.75%

Skills

SEO
Expert
SEO
Expert
Market Research
Intermediate
Market Research
Intermediate
Content writing
Expert
Content writing
Expert
Microsoft Office Package
Expert
Microsoft Office Package
Expert
Content Strategy
Intermediate
Content Strategy
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert

Social profiles

Personal Website
Personal Website
fatimaarzouni.netlify.app/

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Risk Management - IBMI
Basics of Project Management - IBMI