Digital Marketing Manager
Alrasikhoon Real Estate
Total years of experience :14 years, 8 Months
manage the content that the business posts to social media
• Develop strategies that drive customers to the website
• Improve the design, UX, traffic, and content of the website
• Create paid campaigns on social media platforms
• Maintain consistent brand messaging throughout all platforms
• Create email blast campaigns to target key customers
• Use advanced metrics to measure the success of a marketing campaign
• Keep up to date on the latest social media trends
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Define most important social media KPIs.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
•Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Coordinating social media activities for corporate-wide programs and campaigns,
(Google Ads, Instagram, Facebook, TikTok LinkedIn, Snapchat).
• Strong experience in SEO, data analytics, marketing campaigns, strategic planning, user experience and web development.
• Determine the companys growth and development strategies for strategic digital assets (website, mobile site, mobile apps, etc.) and ensure the development and business performance of these assets
• Maintain ownership of all digital channels like Website, mobile apps, social media channels (Instagram, Facebook, YouTube, LinkedIn and Twitter), messaging channels and payment gateways.
• Manage, coordinate, and administer all web projects/tasks from the conceptual stages through planning, IT development, content, testing, launch, and closure
• Ensure the technical operability & optimization of the website in coordination with IT
• Ensure any website integration is implemented maintained correctly
• Ensure successful delivery of world-class web usability portals, mobile apps or online projects
• Manage the internal and external digital designers to ensure smooth UI/UX
• Lead the content marketing team to optimize and amplify high-quality content
• Manage the media planning and budget management across search, Display, Retargeting, Social and any additional new channels
• Develop/Manage digital marketing campaigns and ensure they are executed within the budget and timelines
• Lead and manage external agencies, ensure business needs and requirements are implemented with high quality and within service level agreements
• Develop ongoing web strategy for continued growth - Implement SEM/SEO strategy
• Maintain the company business locations in Google My Business
• Act as advisor/expert for the company in terms of digital platforms and relationship marketing including industry best practices and trends
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage the Senior Management expectations and ensuring Marketing Department objectives are met
EXPERIENCE
• Manage the content that the business posts to social media
• Develop strategies that drive customers to the website
• Improve the design, UX, traffic, and content of the website
• Create paid campaigns on social media platforms
• Maintain consistent brand messaging throughout all platforms
• Create email blast campaigns to target key customers
• Use advanced metrics to measure the success of a marketing campaign
• Keep up to date on the latest social media trends
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Define most important social media KPIs.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Coordinating social media activities for corporate-wide programs and campaigns, (Google Ads, Instagram, Facebook, TikTok LinkedIn, Snapchat).
• Develop, implement and manage our social media strategy.
• Working with the leadership team to develop and deliver a best-in-class social media experience for existing and future followers
• Coordinating social media activities for corporate-wide programs and campaigns, (Google Ads, Instagram, Facebook, TikTok LinkedIn, Snapchat).
• Managing a master social media calendar for the companys social media handles Creating engaging content - including video - around blogs, media coverage, corporate and brand campaigns, customer stories, executive and industry thought leadership.
• Suggesting and implementation of new programs and corporate campaigns to develop brand awareness
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Define most important social media KPIs.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links
• Design a social media strategy that aligns with companys strategy as a whole and marketing strategy in specific.
• Customize strategy for every market to fit its needs, and on-board & train marketing & social teams in +13 markets.
• Setup regular content & plan review sessions with UAE market to improve quality of content.
• Manage & control online marketing responsibilities Website, Noon, Amazon.
• Design social media and marketing strategies for launch\re- launch of different services, features, and products to achieve business objectives.
• Manage website project from scratch, was to change work environment from old WordPress platform to Magneto 2 platform
Develop, implement and manage our social media strategy.
•Define most important social media KPIs.
•Manage and oversee social media content.
•Measure the success of every social media campaign.
•Stay up to date with the latest social media best practices and technologies.
•Attending educational conferences for social media.
•Collaborate with Marketing, Sales and Product Development teams.
•onitor SEO and user engagement and suggest content optimization.
•using social media for brand awareness and impressions.
(( Facebook-Instagram-Snapchat-Google Ads - TikTok -YouTube)
• Design a social media strategy that aligns with companys strategy as a whole and marketing strategy in specific.
• Customize strategy for every market to fit its needs, and on-board & train marketing & social teams in +13 markets.
• Setup regular content & plan review sessions with UAE market to improve quality of content.
• Support local social media teams with campaign planning, ideation, and execution.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Increasing sales growth for 40% by reaching new potential customers.
• Manage & control online marketing responsibilities Website, Noon, Amazon.
• Hiring new team members of 4 people and manage them to work on top performance to reach department strategy goals.
• Design social media and marketing strategies for launch\re- launch of different services, features, and products to achieve business objectives.
• Stay up to date with trends in all markets and come up with ad-hoc mini-campaigns that keep brand on regions social media map.
• Manage website project from scratch, was to change work environment from old WordPress platform to Magneto 2 platform
SEO:-
Developing and implementing effective search engine optimization (SEO) strategies
.Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities .Managing offsite and onsite optimization projects and reporting on performance
.Define requirements, tasks, and resources associated to SEO strategy .Manage and execute implementation of SEO strategy .Communication to clients, team, and management on strategy/project development, timelines, and results .Keep pace with SEO, search engine, social media and internet marketing industry trends and development
.Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages .Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific .Knowledge of standard and current SEO practices .Knowledge of HTML/CSS
.Experience with SEO reporting
.Familiarity with relevant tools (Conductor, Screaming Frog, MOZ) and web analytics tools (Google Analytics, WebTrends)
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Develop and execute successful SEO strategies.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
Develop, implement and manage our social media strategy.
Define most important social media KPIs.
Manage and oversee social media content.
Measure the success of every social media campaign.
Stay up to date with the latest social media best practices and technologies.
Attending educational conferences for social media.
Collaborate with Marketing, Sales and Product Development teams.
onitor SEO and user engagement and suggest content optimization.
using social media for brand awareness and impressions.
( Facebook-Instagram-Snapchat-Google Ads )
A solid knowledge of the technologies and processes involved in running SEO campaigns.
Knowledge and experience in the use of Google Analytics, Google Webmaster Tools, SEO Moz, Majestic SEO, Open Site Explorer, Cognitive SEO and other key industry tools.
• Develop, implement and manage our social media strategy.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Define most important social media KPIs.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Define most important social media KPIs.
• Manage and oversee social media content. Measure the success of every social media campaign. . Administrative Support: Provide comprehensive administrative support to executives, managers, or teams, including organizing meetings, scheduling appointments, and managing calendars. Communication: Act as a point of contact between the organization and external parties, including clients, suppliers, and visitors. Handle incoming and outgoing correspondence, emails, and phone calls. Office Organization: Maintain office supplies and equipment, ensuring that everything is in working order. Organize and maintain a neat and efficient workspace.
• Stay up to date with the latest social media best practices and technologies.
• Attending educational conferences for social media.
• Collaborate with Marketing, Sales and Product Development teams.
• onitor SEO and user engagement and suggest content optimization. using social media for brand awareness and impressions (Facebook-Instagram-Snapchat-Google Ads - YouTube-Amazon -Noon)
