Sireen Asaad

Continually developing your employer’s brand and building increasing awareness in the market place
Generating and seeking out potential new opportunities
Developing and managing relationships with potential clients, influencers and key stakeholders
Evaluating new opportunities to ensure resources focus on the best opportunities
Managing proposals, submissions and bids
Monitoring competitors and reviewing your employer’s offering in light of competitors developments
Participating in new business contract negotiations

Successfully promoting and managing the brand
Working with advertising agencies
Managing relationships with agencies and partners
Overseeing budgets for advertising, marketing, and promotions
Monitoring competitions
Supervising the marketing and sales department staff
Generating new ideas for customers incentives and accommodations
or business packages and other sales and marketing duties.

Created a Gourmet Clean Food Concept
manage the food and beverage provision for functions and events supervise catering and waiting staff at functions
plan menus in consultation with chefs recruit and train permanent and casual staff
organize, lead and motivate the catering team plan staff shifts and roots ensure health and safety regulations are strictly observed budget and establish financial targets and forecasts monitor the quality of the product and service provided keep financial and administrative records
manage the payroll and monitor spending levels maintain stock levels and order new supplies as required
interact with customers if involved with front of house work liaise with suppliers and clients
negotiate contracts with customers, assess their requirements and ensure they're satisfied with the service delivered (in contract catering) ensure compliance with all fire, licensing and employment regulations maximize sales and meet profit and financial expectations.
oversee the management of facilities, e.g. checking event bookings and allocation of resources/staff

Created Goody Kitchen in Riyadh;Saudi Arabia.Site-selection, managed, trained and executed the idea. The use of direct marketing is one of the most effective ways to develop relationships with the customers and potential customers. Goody Kitchen Academy allowed the consumer to sign up for free cooking classes with our highly trained Chefs incorporating simple product into gourmet meals. Creating social media platforms for consumer interactions for post-sale support, directing a very effective way to generate and maintain consumers.
Propelled revenue by evaluating market and identifying new prospects. Leveraged finely honed communication and negotiations skills to foster new relationships.
Tasked with generating new product sales with existing client base.

Event planning design and production within the time limits working with clients to identify their needs and ensure customer satisfaction
Organizing facilities and details such as decor, catering, entertainment, transportation, location, invitee- list, special guest, equipment, promotional equipment etc...
Propose ideas to improve provided services and even quality. Specify staff requirements and coordinate their activities
Proactively handle any arising issues and troubleshoot any emerging problems on the event day
conduct pre and post event evaluation

Sales Planning Manager
Responsible for providing support in development and execution forgo- to- market strategy for the brand, shopper and category initiatives.
Provide leadership to internal and external stakeholders. The company manufactures markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry- retail outlets, food manufacturers, and foodservice businesses.
Event Coordinator/Sales & Marketing Representative
Organized user conferences and classes for over 500 attendees, including venue, catering and travel arrangements. Managed logistics of trade shows for thousands of participants. Aided in the planning and distribution of press releases, case studies and print advertisements.
Accumulated and evaluated all data related to marketing initiatives and developed reports that disseminated data to all inquiring parties.

Responsibleforprovidingsupportindevelopmentandexecutionforgo- to- market strategy for the
brand, shopper and category initiatives.
Provide leadership to internal and external stakeholders. The company manufactures markets and
distributes spices, seasoning mixes, condiments and other flavorful products to the entire food in-
dustry- retail outlets, food manufacturers, and foodservice businesses.