Sohail Usmani

TruEleqtric: AI-Enabled Source-to-Pay Procurement Marketplace
• Built and launched a lead-generation-focused procurement marketplace MVP using AI-powered/no-code
tools (Lovable & Claude), delivering the product without engineering dependency and significantly
reducing time-to-market.
• Executed on-page and technical SEO strategies to improve organic visibility, generating qualified B2B
procurement leads that contributed to approximately ₹8 Cr GMV during the AMJ quarter following the MVP
launch.
• Conducted market research, competitor benchmarking, and customer discovery to identify feature gaps,
define product positioning, and prioritize the product roadmap.
• Collaborated with cross-functional stakeholders to translate business requirements into scalable product
requirements, aligning product delivery with strategic business objectives.
Nexus: Procure-to-pay platform
• Owned end-to-end product roadmap for a procure-to-pay platform covering RFP, RFQ, Work Orders, NFA,
Payment Notes, and GRN/SRN workflows, adopted by 4 enterprise clients.
• Drove digitization of procurement operations, enabling processing of 4, 200+ work orders within 6 months
for a single client, eliminating manual workflows and improving cycle efficiency.
FlowLite: Mobile App for Site Operations
• Defined product requirements and led UX design for a mobile-first field operations app deployed to 76+ site
in-charges across 2 enterprise clients, replacing Excel-based reporting.
• Enabled real-time data capture and visibility, improving data accuracy to 100% and reducing operational
reporting timelines from 24 hours to real-time. Eliminated manual dependencies in dashboard creation,
improving decision-making speed for operations teams.

• Payment monitoring solution: Designed and implemented a transaction-monitoring solution that flagged
suspicious payment activity, giving clients a proactive mechanism to identify compliance risk.
• Defined and launched 45+ configurable payment screening rules for the transaction monitoring platform,
collaborating with engineering to automate risk detection, strengthen AML/compliance controls, and
improve the accuracy and consistency of suspicious payment identification.

• Drove the product strategy and roadmap for Vedanta Metal Bazaar (VMB), a B2B metals e-commerce
platform managing end-to-end product lifecycle, feature prioritization, and cross-functional delivery.
• Led discovery, PRD authoring, and Agile delivery of an Online Live Pricing module for Aluminium, copper,
and zinc using real-time exchange rates and automated approvals, achieving a 92% booking rate.
• Drove 10x SEO growth on the VMB portal, scaling monthly organic traffic from ~700-1, 000 to 11, 000+ visits
through keyword strategy, content optimization, and page speed improvements.
• Launched a GenAI-enabled WhatsApp chatbot providing customers real-time access to orders, invoices, and
account data, reducing inbound support queries by 60%.
• Shipped a digital MOU feature with e-signatures, cutting contract turnaround time from 14 days to 3 days.
An 80% TAT reduction validated through post-launch user research.

• IN-HOUSE CRM: Built a unified CRM app and web platform from scratch, streamlining lead generation to
client support for 31 user teams in real time.
• SMS OPTIMIZATION: Reduced SMS costs by 46% through strategic optimization and introduced spike alerts
to ensure timely, uninterrupted message delivery.
• GROWTH INITIATIVES: Launched a bilingual landing page that increased click-to-lead conversion by ~13% in
the South region following A/B testing; Initiated an Affiliate Partner Program that drove a ~24% increase in
conversions.
• INTEGRATIONS: ZOHO BOOKS: Led the integration of Zoho Books to automate invoice generation and client
invoice delivery, achieving 94.7% invoicing accuracy while reducing invoice turnaround time by 3 days.

• Development of Frontend using JavaScript, HTML, CSS, and other technologies. Active engagement in Scrum
ceremonies, including Sprint Planning, Grooming, and Scrum calls.