Brand Manager
Yaquby International
مجموع سنوات الخبرة :18 years, 9 أشهر
SCOPE OF WORK
* Sales & Marketing Yaquby International brands to increase
brand popularity and sales volume among target consumers.
* Managing, motivating and developing sales and merchandising team.
* Involvement in the development of the company’s long term planning that identifies
new business opportunities, markets and partners. Increasing customer base and
product base in existing customers.
* Working closely with distribution partners and Market Research companies to obtain
relevant information, including the development and implementation of brand studies
and focus groups.
* Monitoring and analyzing a brand and competitors performance to identify strengths,
weaknesses, opportunities and threats.
* Coordinating the development of communication materials such as catalogues
websites, brochures, packaging and in-store displays.
* Delivering internal presentations regarding new product introductions, marketing
materials, business objective and communication strategy.
* Coordinating weekly meetings and preparing regular reports outlining the brands’
performance and sending to supplier.
* Educating and on - field training for sales team on approaching, negotiation, closing
deals, dealing with the product, after sales services, brand awareness and brand
image.
* Forecasting yearly order and in market sales and monitor.
* Monitoring sales team performance against target on daily basis.
* Collect detailed outlet wise report from sales team and improve brand performance.
* Plan and monitor yearly marketing activities calendar.
* Brand promoting activities through social media.
* Coordinating with customer complaints and other issues and find solutions.
SCOPE OF WORK
* Responsible to direct, monitor and control the sales and marketing staff towards the
achievement of the target set and review of their day to day plan execution.
* Planning and managing listing of new products to Hyper/Super markets.
* Assign and monitor route plans for sales team.
* Manage complete the internal sales order process e.g. Checking daily orders,
invoices, collection sheets and quotes for customers.
* Establish regular customer meeting and maintaining high degree of business
relationships with Purchasing Managers, Buyers and Outlet Managers.
* Responsible for weekly, monthly and yearly stock take.
* Support accounts team for stock reconciliation.
* Establish new customer accounts by identifying potential customers while
maintaining and developing the existing customer base.
* Supervising sale of various FMCG products and coffee machines to Modern Trade,
Wholesale, Traditional Trade and HORECA.
* Responsible for collection of payment on time of sales and marketing team.
* Negotiating agreements and special deals with customers.
* Ensure display fridges and other POS materials distributed in right accounts and
monitor sales growth.
* Possessing sound knowledge about various FMCG products and the distribution
network by conducting market survey with the help of sales and marketing team.
* Responsible for monitoring stocks and doing overseas purchases.
* Recruitment and training of new sales and merchandising team.
* Representing company in various events and exhibitions.
* Planning and organizing coffee machine demonstration and training for outlet staffs.
* Coordinate with customer complaints and queries and take appropriate research in
each case and find adequate solution.
* Negotiating with suppliers to get best deal for the benefit of the company.
* Planning and managing brand promoting activities e.g. Mystery shopper, new
product samplings and incentive schemes for key customers.
BRANDS HANDLED
SCOPE OF WORK
* Supervising sales team and helping them to achieve their target
* Review of sales team members day to day plan execution and take appropriate
measure to achieve individual and group target
* Reporting to Sales Manager
* Working as a Wholesale and Super Market sector sales representative.
* Preparing correspondence to suppliers and other common letters
* Preparing monthly sales and collection reports
* Planning and organizing promotional activities and new product launches
* Recruitment and training for sales and merchandising team
* Market research and analysis.
* Coordinate with customer complaints and ensure appropriate action takes place all
complaints.
SCOPE OF WORK
* Monitor sale of various FMCG products throughout the Cold Stores, Stationeries,
Cleaning Companies and Hotels in Bahrain.
* Checking orders, invoices and collection sheets on daily basis.
* Maintaining good rapport with the customers.
* Sending daily, weekly and monthly reports to Sales Manager
* Supervising the performance of sales team and helping them achieve their target.
* Possessing sound knowledge about various FMCG items and the distribution
network.
* Market research on competitor products and organize brand promoting activities.
* Supervising monthly/yearly stocktaking.
SCOPE OF WORK
* Undertaking sale of various FMCG products throughout the Cold Stores,
Stationeries, Cleaning Companies and Hotels in Bahrain.
* Responsible for collection of payment on time.
* Maintaining good rapport with the customers.
* Achieving cent percent of the target allotted, if not exceeding at times.
* Possessing sound knowledge about various FMCG items and market research.