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Tamer Salem, Project Sales Manager

Tamer Salem

Project Sales Manager·Ahleia Electrical Co

Kuwait

Master's degree, MBA In Sales and Marketing

Work experience

Total years of experience: 19 years, 1 months

Project Sales Manager

June 2023 - Present

Ahleia Electrical Co

Al Farawaniyah, Kuwait

June 2023 - Present

Company industry:
Trading & Commodity Trading
Job role:
Electrical Engineering

Sales & Business Development Manager – Commercial Department

March 2018 - May 2023

SINOHYDRO Corporation Limited Kuwait / Iraq

Al Kuwait, Kuwait

March 2018 - May 2023

Revenue Growth: Delivered USD 70M over five years with consistent 15% YoY growth, exceeding plan through early regulatory access and structured EPC account development.

Market Entry (Iraq): Established the Iraq commercial operation from zero, delivering USD 33M+ on the 200 Schools Project (Kut Governorate) while managing cross-border logistics, compliance, and contractor relationships.

Division Build (Zero to Scale): Built the commercial division across Kuwait and Iraq, securing PAHW certifications, quality approvals, and Kuwait Fire Force approvals within six months — creating the foundation for all subsequent revenue.

Commercial Strategy & Expansion: Defined go-to-market strategy, pricing models, and supplier positioning across two markets, enabling sustainable growth in competitive EPC environments.

Business Development: Developed and executed market entry strategies, building a multi-country opportunity pipeline and converting strategic opportunities into long-term EPC contracts.

P&L Leadership: Owned full P&L responsibility for a USD 70M regional revenue portfolio, leading a team of 10 across Kuwait and Iraq with an annual operating budget of ~USD 1.2M.

Market Share Growth: Increased market share by 10 percentage points in lighting and 5 pp in fire protection through consultant specification and targeted competitor displacement.

Vendor Approvals & Access: Secured key approvals (PAHW, Kuwait Fire Force), enabling direct access to high-value government and EPC project pipelines.

Strategic Partnerships: Negotiated strategic supply agreements with international manufacturers for lighting (Signify) and fire protection (Minimax), securing preferential pricing and priority allocation.

Project Delivery: Led full lifecycle execution for major EPC projects, integrating technical delivery with commercial performance.
Key Projects - Kuwait: Shadadiya University 5A-5B · UBC Metliha Substations (N9-N11) · Salmi Low-Cost Housing
Key Projects - Iraq: 200 Schools Project (USD 33M+)

Company industry:
Construction & Building
Job role:
Sales

Senior Sales Executive - CSM Department

September 2015 - February 2018

CANAR TRADING & CONTRACTING CO,

Kuwait

September 2015 - February 2018

Conducted market and competitor analysis to assess market share potential and develop targeted growth strategies, driving sustained business expansion.

Built and maintained a pipeline of mega projects, supporting continuous revenue growth.

Secured approvals and certifications from regulatory authorities and key stakeholders, including MEW, MPW, engineering consultants, and end users, enabling smooth project execution.

Launched in-house manufacturing of galvanized air ducts, reducing costs and lead times, achieving 85% market share and generating USD 750, 000 in sales (2016-2018).

Established and expanded a Calibration Laboratory, obtaining ISO 9001 certification, increasing market share from 10% to 60% and generating USD 150, 000 in sales (2016-2018).

Prepared accurate budgets and competitive quotations, ensuring pricing competitiveness and profitability.

Successfully delivered major projects, including Kuwait Airport Car Parking System (USD 250, 000) and KOC Old Building Management & Car Parking System (USD 450, 000), ensuring on-time delivery and client satisfaction.

Company industry:
Civil Engineering
Job role:
Civil Engineering

Sales Engineer -Commercial Department

June 2007 - August 2015

KCC ENGINEERING & CONTRACTING CO,

Kuwait

June 2007 - August 2015

Priced and managed tenders for major clients, including MEW, Public Authority for Housing, KOC, KNPC, and Joint Operations, covering lighting, electrical wires, and cables, ensuring competitive and profitable bids.

Secured consultant approvals and provided technical guidance on product features and applications, enabling smooth and successful project execution.

Conducted market and competitor analysis to define pricing strategies and identify growth opportunities, driving increased market share in Kuwait.

Managed sales operations for key products, including indoor, outdoor, and street lighting fixtures, as well as control and distribution panels.

Delivered high-value projects for oil companies and government clients, generating USD 3.5M in total sales while ensuring on-time execution and high client satisfaction.

Supported business development initiatives by identifying opportunities for long-term client relationships and expanding the company’s presence in strategic markets

Company industry:
General Engineering Consultancy
Job role:
Civil Engineering

Skills

Team Leadership

Expert

Estimating

Expert

Risk Management

Expert

ICDL

Expert

Cost Control

Expert

Computer

Expert

Planning and Organizing

Expert

Leadership

Expert

sales strategies

Expert

BUSINESS DEVELOPMENT

Intermediate

CONTENT MARKETING

Expert

DIGITAL MARKETING

Intermediate

EXECUTIVE LEADERSHIP

Expert

FIRE PROTECTION SYSTEMS

Intermediate

LIGHTING SYSTEMS

Expert

MARKETING

Expert

SALES

Expert

Management

Expert

Administration

Expert

Customer Service

Expert

Accounting

Expert

Project Management

Expert

Microsoft Office

Expert

Team Leadership

Expert

Estimating

Expert

Risk Management

Expert

ICDL

Expert

Cost Control

Expert

Data Analysis

Expert

Microsoft Excel

Expert

Pricing Strategy

Expert

Technical Sales

Expert

KPI - DSO - ROI Development

Expert

Languages

Arabic

Native Speaker

English

Expert