Veronique Demers

• Online/offline communication-marketing strategy to position a flagship property. Contributed to its business plan while creating alliances with destination tourism organizations
• Established a new department including hiring, budgeting, standard operational procedures and negotiation with agencies (media, design, digital advertising, website creation)
• Mentored marketing team while acting as brand ambassador for the executive committee and 200 employees
• Stakeholder analysis, market research, public relations and partnership activations
• Brand implementation and content creation for campaigns in social media, magazines and outdoor advertising
• Principal liaison with regional office, responding for three areas - communications, marketing and e-commerce
• Achievement of crisis communication seminar specialized in tourism

• Rebranding and repositioning Barcelona’s iconic 5-Star property and the Congress Center of Catalunya
• Conceived and budgeted an integral communication and digital marketing strategy working closely with destination tourism organizations
• Effectively led four talents and restructured the department with SOPs, training, team hiring and agency selection
• Initiated profitable partnerships with luxury brand Chopard, Spanish Grand Prix, Barcelona Olympic Committee, Codorniu Winery, UE Speakers, Michelin star chefs, radio stations and music festivals
• Committee member of Accor international risk management program (APACHE) and handle of all communication crisis
• Participated in implementing environmental sustainability program and CSR initiatives
• Successful promotion with 110 media visits and press trips, 150+ publications, 25+ audiovisual and photographic productions and 3 web page designs
• Responded for SEO, SEM, Social Media, E-Mailing and online reputation
• 118% social media audience growth and 50% web traffic increase in the first year, rise of reputation ranking (400 to 45 on Tripadvisor)

Won: - #1 Hotel in Barcelona -Condé Nast Readers’ Choice Award 2017

• Developed marketing / communication strategies for event center with 250 seats fine dining restaurant
• Implemented new image, website, social media, data base and advertising
• Managed 15+ employees and successfully coordinated 120 event productions including budget and cost control
• Improved sales by 15% the first year and achieved record best in final year
• Establishment acclaimed by The New York Times, Frommer’s and Architectural Digest among others

• Conceived an integral marketing communication plan for WTCS with international launch within the association
• Acted as Chilean contact for worldwide members and received incoming business groups
• Designed 30 market studies for South American publications (Indualimentos, Diario Financiero)
• Revive B to B data base and upgraded efficiency of exportation reports by 25% working closely with Chilean customs

Participated in all decision making for new image and promotional
campaigns in Chile
* Designed advertising for cultural events and managed EDM
* Assisted the organization of cultural events for the city of Santiago
* Supervised new web site conception and implementation

• Strengthened public relations with stakeholders and media team through special events
• Assisted in managing $18 million in annual billing for key accounts (Chrysler, Mercedes and McDonald’s)
• Cooperated with buyers for the preparation of media plans of budgets and assured follow-up during campaigns