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Victoria Ferraris, Head of Sales, Qatar

Victoria Ferraris

Head of Sales, Qatar·ITP Media Group

Qatar

Bachelor's degree, Computer Engineering

Work experience

Total years of experience: 16 years, 11 months

Head of Sales, Qatar

June 2012 - June 2020

ITP Media Group

Doha, Qatar

June 2012 - June 2020

- One of the top performing sales person in ITP Media
- Have solely handled the commercial role for the local editions of international titles - Time Out (print and digital), Harper’s Bazaar and Grazia.
- Managed all Qatar-based clients and media buying agencies.
- Proposed creative solutions that include events along with print and digital advertising and social media content.
- Reported to Regional Commercial Directors and implements strategies to achieve sales targets
- Contributed ideas for cover stories and revenue-generating features
- Managed co-hosted events. Among these events are with brands such as Fendi, Escada, Tanagra, Abercombie & Fitch, Victoria’s Secret, American Eagle Outfitters, Puma, Mango, Max & Co, Topshop, Charlotte Tilburry, Careem, etc.
Event management includeed sourcing sponsorships and suppliers, budgeting, contacting media, VIPs and social media influencers, sending and monitoring press releases, and creating post event report.
- Represented Time Out, Harper’s Bazaar and Grazia in social functions
- Recommended local contacts and leads to both regional and local editorial and sales teams
- Assisted in photo and video shoots

Company industry:
Publishing
Job role:
Sales

Sales and Marketing Manager, Ohlala and FACT Magazines

September 2011 - May 2012

Nans Group

Qatar

September 2011 - May 2012

- Introduced relevant contacts and advertisers to the group.
- Created the magazines’ distribution list for Qatar
- Recommended editorial contents
- Arranged agreements and logistics for media partnerships
- Sold, arranged and styled fashion shoots
- Initiated social media campaigns
- Assisted in admin operations, including establishing the local office

Company industry:
Publishing
Job role:
Sales

Media Consultant

February 2009 - August 2011

Oryx Advertising Co WLL

Doha, Qatar

February 2009 - August 2011

GLAM, T Qatar: The New York Times Style, Qatar Today, Campus and Women Today magazines

•Met clients on a daily basis for advertising and sponsorships
•Pioneered the use of social media in the publishing industry in Qatar
•Positioned the titles as the Media Partner of choice for Qatar in conferences, events and exhibitions in UAE, Bahrain and Lebanon
•initiated and organized events such as GLAM Nights at the Pearl Lounge, Glam Beauty Awards, T Qatar’s Anniversary party + art exhibition and Qatar Today Round Table at Msheireb Enrichment Centre
•Emceed and acted as spokesperson in several company-initiated and partnered events
•Drafted press releases, coordinated fashion shoots, conducted interviews and recommended editorial inputs. Face-to-face interviews included famous Lebanese designer, Zuhair Murad, and British model and Socialite, Poppy Delevingne
•Proposed and drafted the outline of the company’s employee handbook

Company industry:
Publishing
Job role:
Marketing and PR

Personal Assistant

March 2008 - February 2009

House of Marketing

Dubai, United Arab Emirates

March 2008 - February 2009

Monitored and reported all on-going tasks of each employee to the CEO
•Created sales presentations in behalf of the Sales team
•Contacted all media for rate cards and for clients’ events invitations
•Learned copywriting for various marketing materials

Company industry:
Advertising
Job role:
Administration

Sales Executive

March 2007 - March 2008

Bershka, AZADEA Group

United Arab Emirates

March 2007 - March 2008

Company industry:
Sales Outsourcing
Job role:
Sales

Hostess

May 2006 - March 2007

The Butcher Shop & Grill, AZADEA Group

United Arab Emirates

May 2006 - March 2007

Company industry:
Catering, Food Service, & Restaurant
Job role:
Customer Service and Call Center

Sales Supervisor

August 2003 - May 2006

SMART Communications, Inc

Philippines

August 2003 - May 2006

.smart.com.ph

•Implemented and supervised branch operations
•Recruited and conducted trainings to agents and distributors
•Achieved monthly sales target for both prepaid and postpaid products
•Supervised on-street promotional activities and merchandising

Company industry:
Telecommunications
Job role:
Sales

Education

University of San

May 2002

May 2002

Bachelor's degree, Computer Engineering

Philippines

,

Primary & Secondary

March 1997

March 1997

High school or equivalent,

Education: Graduated

Colegio de las Hijas de Jesus

High school or equivalent,

Philippines

,

Skills

ADVERTISING
Expert
ADVERTISING
Expert
BUDGETING
Expert
BUDGETING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
SALES
Expert
SALES
Expert
Public Relations
Expert
Public Relations
Expert
Social Media Management
Intermediate
Social Media Management
Intermediate
Event Management
Expert
Event Management
Expert

Training and Certifications

Training
Executive Media Training and Professional Development Event on The Global Media Transformation
Nirthwestern University Media Management Center
Modern Arabic I; Modern Arabic II; Presentation Skills; and Leadership for Ladies
Stenden Institute
QCF Level 4 Diploma in Online Marketing
Shaw Academy

Hobbies and interests

Culinary experience, fashion, wellness, art and travel