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Yamen Ahmed Mohamed , General Sales Manager

Yamen Ahmed Mohamed

General Sales Manager·Nefertari

Saudi Arabia

Diploma, University Of Cambridge. College Associated Diploma ( Business Administration )

Work experience

Total years of experience: 12 years, 11 months

General Sales Manager

January 2020 - January 2025

Nefertari

Cairo, Egypt •Hybrid

January 2020 - January 2025

• Owned Profit & Loss (P&L) for a diverse Personal Care & Cosmetics portfolio, driving financial performance.
• Spearheaded digital transformation initiatives, enhancing revenue growth across Modern Trade (MT), Traditional Trade (TT), and HORECA channels.
• Developed and executed comprehensive sales strategies, overseeing financial reporting, budgeting, and profitability tracking.
• Conducted in-depth market analysis and competitive intelligence to inform channel strategy development.
• Successfully negotiated Tier-1 client contracts, securing long-term partnerships and driving business expansion.
• Leveraged insights to optimize product mix, ensuring alignment with market demands and maximizing profitability.
Company industry:
Retail & Wholesale

Regional Sales Manager. FMCG & Household. GCC

September 2012 - May 2018

Henkel , Jeyes & Energizer Holding FMCG. With other Multinational Brands

Al Kuwait, Kuwait

September 2012 - May 2018

• Oversaw Sales and Operations for leading FMCG multinational brands in Kuwait, including Energizer, Eveready, and Schick shaving.
• Managed end-to-end business processes, including sales, , and operational efficiency.
• Developed and executed annual sales targets, KPIs, and strategic plans to enhance market penetration.
• Implemented effective RTM (Route to Market) and CRM strategies to optimize customer engagement and sales performance.
• Delivered comprehensive training in Arabic and English for Salesforce and merchandising teams, enhancing productivity and sales effectiveness.
• Fostered strong relationships with legal distributors and agents, ensuring alignment with brand objectives and market demands.
Company industry:
FMCG
Job role:
Sales

Country Sales Manager

January 2010 - January 2012

Energizer Holdings,

Al Kuwait, Kuwait •Hybrid

January 2010 - January 2012

• Transitioned from Country Sales Manager to Regional Sales Manager, enhancing strategic oversight across multiple markets.
• Spearheaded sales and business development initiatives for leading brands, driving significant revenue growth within the FMCG sector.
• Maintained full Profit & Loss (P&L) accountability, ensuring effective budgeting and financial performance tracking to optimize profitability.
• Developed and executed channel strategies and Key Account Management (KAM) practices, fostering strong relationships with key distributors and retailers.
• Led a high-performing team of over 72 sales professionals, focusing on training and development to achieve sales targets and enhance team productivity.
• Achieved substantial growth in market share across diverse outlets, demonstrating strong leadership and strategic vision in a competitive landscape.
Company industry:
FMCG
Job role:
Sales

Education

University of Cambridge

May 2012

May 2012

Diploma, University Of Cambridge. College Associated Diploma ( Business Administration )

United Kingdom

GPA (rating): Excellent

GPA (rating): Excellent

Merit
View attachment

University Of Cambridge

May 2012

May 2012

Higher diploma, Marketing Management

United Kingdom

GPA (rating): Excellent

GPA (rating): Excellent

2 years in campus studies

University of Cambridge

January 2012

January 2012

Diploma, Business Administration And Commerce

Great Britain (UK)

American University of Kuwait

January 2012

January 2012

Diploma, Business And Marketing

Kuwait

Helwan University

January 2001

January 2001

Bachelor's degree, Management of Tourism & Hotels

Egypt

GPA (percentage): 71%

GPA (percentage): 71%

Skills

Sales Management
Expert
Sales Management
Expert
Business Development Manager
Expert
Business Development Manager
Expert
Sales & Marketing Planning
Expert
Sales & Marketing Planning
Expert
Achieving Targets
Expert
Achieving Targets
Expert
Sales Team Management
Expert
Sales Team Management
Expert
COMPETITIVE
Expert
COMPETITIVE
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
Territory Managment
Expert
Territory Managment
Expert
Self motivated
Expert
Self motivated
Expert
Strategic thinking
Expert
Strategic thinking
Expert
Sales Planning
Expert
Sales Planning
Expert
Team Managment
Expert
Team Managment
Expert
Products launching
Expert
Products launching
Expert
Computer Skills and MS office apps
Expert
Computer Skills and MS office apps
Expert
Sales analysis
Expert
Sales analysis
Expert
Presentation Skills
Expert
Presentation Skills
Expert
Products Forecasting
Expert
Products Forecasting
Expert
Customers relationship CRM
Expert
Customers relationship CRM
Expert
KA management
Expert
KA management
Expert
IMS RTM planning
Expert
IMS RTM planning
Expert
Marketing analysis
Expert
Marketing analysis
Expert
Leadership skills
Expert
Leadership skills
Expert
Effective communication
Expert
Effective communication
Expert
POSM management
Expert
POSM management
Expert
Trade Marketing channels
Expert
Trade Marketing channels
Expert
Initative
Expert
Initative
Expert
Sales Field
Expert
Sales Field
Expert
Sales Forecasts
Expert
Sales Forecasts
Expert
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
DATA SCIENCE
Intermediate
DATA SCIENCE
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
REVENUE ANALYSIS
Intermediate
REVENUE ANALYSIS
Intermediate
SALES
Intermediate
SALES
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Customer Service
Expert
Customer Service
Expert
Administration
Expert
Administration
Expert
Management
Expert
Management
Expert
Operation
Expert
Operation
Expert
Business Development
Expert
Business Development
Expert
Marketing
Expert
Marketing
Expert

Languages

Arabic

Expert

English

Expert

Memberships

Naui Diving Institute

Diving Master

May 2011

Training and Certifications

Certifications
Digital Marketing & E-commerce Foundations
HubSpot Sales Software Certified
management
FMCG Market Dynamics
Category Management Vision (Planogram & SBS)
Key Account Certificate Program (KAPPAE)
Category Management Growth
The Distributor Business Norms
Crisis Management
Managing Project Stakeholders
B2B Go-to-Market Strategy
Change Management in Lean Six Sigma Projects
Developing Negotiation Skills
Change Management & Strategic Planning
Building Trust, Credibility & Respect
Supervising Others
Building and Managing a High-Performing Sales Team
Building a Thriving Coaching Culture
Business Strategy & Business Model Innovation
Sales Strategy: Building Relationships to Successfully Sell
Customer Relationship Management
Data-Driven Sales Enablement
Revenue Enablement: Aligning Sales and Marketing
Align Sales Operations with Business Strategy
Transforming Sales Impact for Sustainable Growth
Sales Operations & Revenue Enablement
Trust: The Language of Leadership
Leading Through Complexity for Senior Executives
Leading with Innovation in the Age of AI
Executive Leadership & AI Transformation
Agile Project
Artificial Intelligence for Business Professionals, Data
Code of Conducts: Best Practices
Show credentials
Marketing Module - University of Cambridge
Show credentials
Effective Business Communication Module - University of Cambridge
Show credentials
Business Organization Environment Module - University of Cambridge
Show credentials
Leadership & Influence Course
Nov 2014
Show credentials
Key Account Management
Show credentials
Marketing 3.0 Values Driven Marketing By Professor Philip Kotler
Apr 2011
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Training
Customer Service Workshop
AUK (American University of Kuwait) Show credentials
Imports and customs Compliance For Global Companies
Energizer Training Center Show credentials
Global Competition
Energizer Training Center Show credentials
Carful Communication – Writing responsibility
Energizer Training Center Show credentials
Human Resource Management Module
University of Cambridge Show credentials
Time Management
AUK (American University of Kuwait) Show credentials
Customer Service Workshop
AUK (American University of Kuwait) Show credentials
Supervising Others
AUK (American University of Kuwait) Show credentials
Negotaiation Skills
AUK (American University of Kuwait) Show credentials
Dale Carnegie Training Program
Dale Carnegie Org / AUK
Oct 2010
Show credentials

Hobbies and interests

Swimming

Solid Swimmer

Scuba diving

Certified Master Diver . Naui International Diving organization - USA