Head Of Marketing
Kuwait Hospital
Total years of experience :17 years, 7 Months
• Start the marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Monitor competition
• Marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Running marketing campaigns
• Building corporate website and digital presence
• Manage Internal Communication Production (Newsletter, Corporate Communication)
• Serve as Media Contact
• Participate in Community Events
• Start the marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Monitor competition
• Marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Running marketing campaigns
• Building corporate website and digital presence
• Serve as Media Contact
• Achieve the country sales volumes, organic growth and real internal growth targets by category
• Develop the local commercial plan for the country from a category & channel perspective in alignment with country management and sales team
• Translate category & brand objectives on a market level into country/channel category objectives
• Continuously provide insights on channel, category and shopper trends.
• Ensure that channel strategies are updated on a category/country level and efficiently incorporated in the country's commercial plan
• Ensure effective new product launches, line extensions on a country level through organizing category road shows/ presentations for the sales teams
• Conduct pre and post evaluation of activities
• Track, monitor, and report key Competitor activities on a Channel level, providing insights/plans to drive competitive advantage
• Ensure Development/ efficient utilization of hard and soft POSM for generic and local activities, including evaluation of its effectiveness at point of purchase
• Analyze and provide recommendations / action plans on retail audit reports.
• Maintain, update, and implement the core distribution priorities and merchandizing guidelines by channel.
• Lead, develop and implement the footwear division marketing strategy across all operating regions
• Developed annual marketing plan with detailed activities to follow during the fiscal year
• Worked closely with the business leaders to best optimize the overall business strategy
• Planned, Developed & delivered the digital and social media strategy, roadmap and activities aligned with footwear division brands overall strategy and vision and as global & regional best practices
• Managing & developing all social media channels for the footwear brands
• Build brand engagement & customer loyalty
• Meet the set measurable KPIs to evaluate and assess the ROI and effectiveness from the Digital & Social media
• Support top management with reports show status, feedback, market signs and progress from the campaigns
• Producing weekly, monthly and annual reports and analysis
• Analyze data, identify trends and insights in order to achieve maximum ROI for ATL & BTL marketing campaigns.
• Create marketing and promotional materials, both print and electronic.
• All public relations activities and events held.
• Work with advertisers for timely and useable ad submissions
• Copy edit, proofread, and revise communications
• Design and launch email marketing campaigns
• Recommend, implement and maintain site design and operation
• Plan and deliver education courses and materials
• Work with manager and business units to determine event budget and manage expenses to that budget
• Promote products and services through public relations initiatives
• Develop marketing communications campaigns
• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
• Identify, develop and execute communications strategy for key media contacts and customer references.
• Prepare briefing materials.
• Coordinate conference, trade shows, and press interviews
Create and maintain direct internal and external relationships.
Manage Alshaya's media relations programmes.
Manage Alshaya's stakeholder engagement programme.
Manage all corporate collateral.
Press release tracking
Tracking of any corporate communication to management
Corporate quarterly report
Media monitoring
Annual report writing
Event planning
Maintaining corporate image with all 75 brands of M.H. Alshaya
Media relations officer
Media monitoring
Press Releases
Annual report
Corporate quarterly report
CSR Event planning
Auditing factors and reporting always aligned.
Mass Communication and Journalism Major with a minor in Public Relations
AS & A level along with IGCSE educational system
