Yumna Emam

• Create external communications campaigns to position the company as a market leader
• Set the strategy for PR communications to highlight newly developed strategic objectives
• Liaise with Internal Communications team on several events for relevant observances with subdivisions
• Handle external and internal communications for Riayati project with Ministry of Health and Prevention (MOHAP)

• Developed media strategy to steer a favorable public opinion while positioning the hospital’s brand name as an industry leader
• Handled all media relations, secured feature stories, and op-ed for key stakeholders in local and national media outlets.
• Achieved over 75% increase in publicity for all placements at outlets including Gulf News, Emarat Al Youm, Gulf Today, The National, Al Khaleej, WAM, Seha & Teb

• Collaborated with Marketing department in the development and execution of yearly communication and marketing plan to ensure alignment with organizational objectives

• Monitored local media for coverage of hospital and competition while identifying trends in national healthcare.

• Managed, wrote, and edited internal newsletter with 500 employee subscribers

Co-developed and implemented yearly marketing and communication plans:
•Managed creative development and execution of branding materials to increase brand visibility via external vendors
•Assisted Public Affairs Manager in developing strategies and business prospects of the organization
•Planned and directed development and communication of informational programs to maintain favorable public and stakeholder perceptions of the organization's accomplishments and agenda
•Ensured articulation of organization’s desired image and position, as well as maintained consistent communication through CEO quarterly messages, internal reports, newsletters, web content, annual reports, etc.

Event Management:
•Coordinated communication efforts to raise awareness of safe driving best practices
•Managed a CSR fundraising campaign collecting USD 15, 000 to support Cancer Institute in Damietta
•Planned and executed several events such as 100th shipment celebration, accreditation celebrations, global team visits as well as HR-led events such as Family Day and Iftar Day to increase employee engagement
•Owned and project managed the Annual Staff Meeting for 180 employees for four years including setting agendas, collecting and revising senior management content, organizing entertainment, as well as branding and event set-up

Internal communications:
•Co-developed-- as part of a global steering committee - and revamped company intranet that yielded improved readership rates with engaging content
•Translated complex concepts to communicate with internal audiences through creating visuals and movies to raise awareness, inform, and educate employees of company’s business plans, annual achievements, Social Responsibility (SR) projects, etc.
•Worked closely with the global communications and IT teams to run Enterprise Social Network (ESN) pilot as a tool for internal communications and enhance employee engagement
•Briefed and trained champions and pilot members on how to use ESN over six months
•Prepared and presented case studies on the output of the pilot to senior management

Led the creation and implementation of the new Corporate Identity Manual (CIM)
•Organized, raised funds, and executed sponsors’ marketing deliverables of the first annual conference titled: “The Future of the Banking Sector Post the Financial Crisis: Challenges and Opportunities.” The Conference was attended by all 42-member banks in Egypt raising USD100, 000
•Assisted the department director in setting corporate marketing strategy promoting EBI in accordance with its strategic plan
•Responsible for the organization image and positioning within the market through developing publications, key messages, and other communication tools to ensure consistent messaging

Pursed the generation of new business opportunities to increase awareness of EBI activities and capabilities through building and maintaining rapport with potential and existing clients to expand EBI’s market both locally and regionally
•Supported the Institute’s strategic objectives by directing media and communication activities pronouncing its mission and capabilities and interacted directly with sector affiliates to enhance sector capacity

Maximized portfolio growth by continually reviewing accounts and looking for opportunities to add value to the company
•Developed innovative PR campaigns to promote client events, new products and client engagement with their target market
•Supported clients through on-going contact to ensure we exceeded their strategic communications and PR goals

- Designed study proposals outlining research objectives, strategic goals, & execution methodology
- Analyzed, prepared, and presented research findings by collecting and preparing data from qualitative studies to gather consumer/company insights and develop key marketing strategies
- Presented study findings that met research goals and objectives, and provided strategic recommendations

Coordinated company’s communication efforts with different branches, clients, and agencies
•Contributed in creating and designing the local and international summer packages