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Zaheer Abbas, Sales Capability Manager

Zaheer Abbas

Sales Capability Manager ·Pepsico - Saudi Snack Foods Co Ltd

Saudi Arabia

Master's degree, Finance

Work experience

Total years of experience: 9 years, 10 months

Sales Capability Manager

March 2016 - April 2018

Pepsico - Saudi Snack Foods Co Ltd

Riyadh, Saudi Arabia

March 2016 - April 2018

 Support through effective coordination with cross functions to deliver functional training for Field/Leadership team and CA as per the Sales Competency Assessment gaps and ensure sales training is well executed and implemented throughout the regions in the kingdom.
 Ensured implementation of the Frontline Sales management process through period health checks.
 Delivered recruitment / Staffing focus in alignment with field Sales / HR to reduce the non-operating Routes.
 Support development of Sales AOP and SBP Plan by analysing sales KPIs and volume trends.
 Provide periodic update on the adhoc delivery budget, budget spend vs budget and highlight any key challenges market challenges.
 Ensure periodic tracking of the sales team performance through daily, weekly and monthly reports.
 Support the Sales leadership team for HC efficiency and Optimization projects.
 Ensure periodic amendment of the processes, procedures and policies based on the control and risk assessment workshops.
 Support the COSO lead to ensure conduct of Risk Assessment Workshops to identify routine risks and document the control objective and ensure implementation of the agreed action plan.
 Lead and execute the ATU R&R Program across KSA in alignment with Field teams ensuring the timely conduct of the monthly, Quarterly and Annual activities/communication.
 Lead and execute the Sales Capability Communication agenda to ensure on-time and flawless conduct of monthly meetings and timely circulation of the Communication Brief every month.
 Work closely with the delivery team to improve the efficiency of the delivery trucks through implementation of dynamic routing and KPI’s tracking.
 Lead and implement the round table agenda and implement the agreed action plan arising out of the discussion.
 Worked closely with fleet team to ensure deploy the vehicles as per the AOP plan.
 Route re-engineering to optimize working hours, frequencies.

Company industry:
FMCG
Job role:
Administration

Senior Capability Supervisor

June 2014 - February 2016

Pepsico - Saudi Snack Foods Co. Ltd

Riyadh, Saudi Arabia

June 2014 - February 2016

 Support through effective coordination with cross functions to deliver functional training for Field/Leadership team and CA as per the Sales Competency Assessment gaps and ensure sales training is well executed and implemented throughout the regions in the kingdom.
 Ensured implementation of the Frontline Sales management process through period health checks.
 Delivered recruitment / Staffing focus in alignment with field Sales / HR to reduce the non-operating Routes.
 Support development of Sales AOP and SBP Plan by analysing sales KPIs and volume trends.
 Provide periodic update on the adhoc delivery budget, budget spend vs budget and highlight any key challenges market challenges.
 Ensure periodic tracking of the sales team performance through daily, weekly and monthly reports.
 Support the Sales leadership team for HC efficiency and Optimization projects.
 Ensure periodic amendment of the processes, procedures and policies based on the control and risk assessment workshops.
 Support the COSO lead to ensure conduct of Risk Assessment Workshops to identify routine risks and document the control objective and ensure implementation of the agreed action plan.
 Lead and execute the ATU R&R Program across KSA in alignment with Field teams ensuring the timely conduct of the monthly, Quarterly and Annual activities/communication.
 Lead and execute the Sales Capability Communication agenda to ensure on-time and flawless conduct of monthly meetings and timely circulation of the Communication Brief every month.
 Work closely with the delivery team to improve the efficiency of the delivery trucks through implementation of dynamic routing and KPI’s tracking.
 Lead and implement the round table agenda and implement the agreed action plan arising out of the discussion.
 Worked closely with fleet team to ensure deploy the vehicles as per the AOP plan.
 Route re-engineering to optimize working hours, frequencies.

Company industry:
FMCG
Job role:
Administration

Sales Supervisor

May 2012 - June 2014

Pepsico - Saudi Snack Foods Co. Ltd

Riyadh, Saudi Arabia

May 2012 - June 2014

 Leading and developing sales team.
 Achieved and exceeded sales fundamentals and volume targets by implementing company plans.
 Supervised DTS/SSV field sales teams for assigned territory in accordance with sales plans to achieve/exceed objectives in terms of execution, gross and net revenues, market share and people development targets.
 Conduct and compliance with FLSMP; work-with and Route Control weekly, 1:1 sessions and formal weekly meetings.
 Regular market visits to monitor changes in the market situation and legislative requirements and communicate these fluctuations on the proper timing to the Regional/Sales manager for decision making.
 Ensure the company’s product promotional plans are understood and implemented in the right time & at the right place across all routes.
 Organize, control and motivate team to achieve sales targets within the agreed profit margins.

Company industry:
FMCG
Job role:
Sales

Key Account Executive

September 2009 - April 2012

Balsharaf Group

Riyadh, Saudi Arabia

September 2009 - April 2012

 Visit Stores as per agreed Journey plan to do PO's as per schedule.
 Do monthly reconciliation with the Stores & Collect all dues on time by following Collection Process.
 Make sure all CDA & rented visibilities are implemented inside Stores.
 Confirm Statement of Accounts with customers on quarterly basis.
 Make sure Merchandisers are visiting stores as per agreed journey plan.

Company industry:
FMCG
Job role:
Sales

Business Development Manager

May 2008 - June 2009

Bajaj Alianz

Bengaluru, India

May 2008 - June 2009

 Identify potential Financial Consultants (Insurance Agents) based on agreed profiles and ensure recruitment in accordance with the business plan.
 Train and motivate advisors to provide a better understanding of market/products.
 Monitor and review agents performance. Help them achieve maximum business.
 Meet customer on a regular basis for achieving standards.
 Set targets for consultants (Agents / Advisors), review their performance & consistently raise them.

Company industry:
Insurance & TPA
Job role:
Sales

Education

Mangalore University

April 2008

April 2008

Master's degree, Finance

India

Skills

SMARTS

Expert

SAP

Expert

Route Planning

Expert

Productivity Tools

Expert

MS Office

Intermediate

SAP/SAPBI

Intermediate

Route MAP & Re-Engineering

Intermediate

SMARTS

Expert

SAP

Expert

Route Planning

Expert

Productivity Tools

Expert

Languages

English

Expert

Hindi

Expert

Arabic

Intermediate

Kannada

Expert

Malayalam

Expert

Memberships

Helpy

Coordinator

January 2017

Training and Certifications

Training
PGDCA
Karnataka Computer Institution
Jul 2006

Hobbies and interests

Billiards
Cricket