digital marketing officer
Pizza Hut Qatar (Almuftah Group)
Total years of experience :5 years, 5 Months
Online:
• Designed and spearheaded cross-platform marketing campaigns, encompassing app, display, search, social and YouTube,
which drove a 45% increase in sales by leveraging insights from Google Analytics and store sales data.
• Developed and executed HTMLemailers for deals, yielding an impressive 20% conversion rate from the campaigns.
Coordination:
• Coordinated closely with designers with content creation of each deal based on awareness, consideration, and conversion.
Teamed up with sales and operations to customize digital campaigns, resulting in a 40% boost in deal success.
• Supervised aggregators (Talabat & Snoonu), achieving a remarkable Avg. 1150% ROI from marketing initiatives across each
platform. Streamlined website and app functionality with developers, resulting in a 30% increase in checkout user sessions.
Analysis:
• Carried out in-depth data analysis, greatly improving decision-making by supplying management with insightful reports.
• Successfully expanded customer base with products like Melts and Wingstreet, achieving a 25% increase in acquisitions through
strategic digital campaigns analyzed via Google Analytics.
Offline:
• Executed innovative offline marketing strategies, including Out-of-Home, In-Store displays, SMS and Radio Marketing.
PPC:
• Led campaigns on various paid online advertising platforms, achieving above 10x Return on Ad Spend (ROAS).
• Optimized ad campaigns maintained a conversion funnel, yielding 450K monthly visitors with a 2.50% conversion rate.
Implemented A/B testing campaigns on Google Ads and Meta Ads to optimize landing pages, resulting in a substantial 38%
enhancement in conversion rates across all targeted pages, showcasing the effectiveness of precise advertising.
SEO:
• Improved on-page SEO performance, improving page speed improvement by 80% and monthly organic traffic by 28%.
Analysis and Report:
• Through meticulous daily analysis and reporting, pinpointed weaknesses within the conversion funnel and undertook strategic
modifications, culminating in a remarkable 42% enhancement in the overall conversion rate.
Softius Technologies, Digital Marketing Executive Jan 2019 - Jun 2020 | Kerala, India
• Managed social media pages of the clients, copywriting and preparing monthly scheduled content calendar.
• Keyword research, internal and external links, and enhanced content to help search engines to rank websites higher onSERPs.
• Determined the effectiveness of SEO by analyzing web clicks, keyword hits, search engine traffic, and user behavior using GA and
GoogleSearch Console.
• Managed social media pages of the clients, copywriting and preparing monthly scheduled content calendar.
• Keyword research, internal and external links, and enhanced content to help search engines to rank websites higher onSERPs.
• Determined the effectiveness of SEO by analyzing web clicks, keyword hits, search engine traffic, and user behavior using GA and GoogleSearch Console.
*Website Content Creation and Optimization.
*Manage Social Media pages..
*Managed social media campaigns for internal and clients.
*Website Link-Building.
*Generated monthly campaign reports within Excel.