Zeina Khayyat

Developed and executed marketing strategies that led to an increase in sales of IDS consumer products, surpassing set sales targets by 10%. My key resposibilities were:
- Managed all marketing and digital marketing aspects, including content creation for social media platforms, increasing the number of followers on IG by 4x in 3 months.
- Provided creative direction and managed the production of promotional materials, achieving 100% consistent alignment with brand strategy and visual identity.
- Conducted 20+ market visits, leading to strategic adjustments that improved market positioning and drove a 10% increase in sales.
- Secured priority placement in 15+ pharmacy stores, enhancing brand visibility and driving a 20% increase in promotional reach.
- Secured product listings on 5+ key platforms and implemented strategic marketing plans, driving a 25% increase in online sales.
- Collaborated with the sales and medical teams to provide back-office support and attended meetings with stakeholders to ensure alignment on strategic objectives.

I have successfully launched new Respiratory and Cardiovascular lines (Spiriva, Spiolto, Ofev, Pradaxa, Actilyse, Atrovent, and Aerovent) in Northern Areas through hospitals, clinics, and pharmacies exceeding sales goals by more than 15% in every quarter. My key responsibilities were:
• Arranging appointments (12-15 calls per day) with Internists, Pulmonologists, GP`s, Neurologists, Cardiologists, Pediatricians, Residents, Nurses, and Pharmacists to present products and implement protocols and training programs.
• Staying up to date with the latest clinical data supplied by the company to present and discuss it with healthcare professionals during the visits.
• Responsible for the development, growth, and management of current and new Physicians in the territory.
• Assessing clients’ needs based on the company`s current objectives, supply and demand, and seasonable variables.
• Working independently and within teams to generate meetings with healthcare professionals to sell the products.
• Ensuring the knowledge of and compliance with all the quality, regulatory policies, and guidelines.
• Reviewing sales performance for sales division and preparing key reports for weekly, monthly, and
quarterly meetings.
• Monitoring competitors` activities and products.

Led the launch of the BinSina (retail division of Al Khayyat Investments) website and app, driving online traffic and customer engagement through SEO-optimized content and digital marketing campaigns, increased convertion rates by 15%. My key responsibilities were:
- Spearheaded successful renovation projects for BinSina stores (10+ stores), ensuring smooth implementation of POS materials and alignment with brand guidelines.
- Developed and executed omnichannel marketing campaigns that surpassed KPIs by 20%, integrating social media, OOH advertising, SMS, paid ads, and strategic promotions to drive lead generation and traffic to retail locations.
- Secured strategic partnerships with major brands like Loreal, Bayer, and Bioderma, and influencers, maximizing ROAS and enhancing BinSina's brand visibility and profitability.
- Managed 200+ marketing purchase orders, collaborating with suppliers to ensure cost-effective solutions and high-quality deliverables.
- Conducted market research and competitive analysis, presenting actionable insights to higher management, and contributing to a 20% optimization of marketing strategies.
- Collaborating cross-functionally with the Marketing Manager, external agencies including creative and media agencies, and design teams to align brand messaging, ensuring consistency across 10+ marketing channels and campaigns.
- Successfully executed 20+ events, partnerships, and promotional campaigns that maximized brand visibility.
- Fostered relationships with 15+ influencers and media partners, streamlining the delivery of promotional
content and boosting BinSina's media coverage.
- Analyzed campaign performance metrics, using insights to refine strategies and enhance brand engagement.