Qasim Irfan, Director of Operations

Qasim Irfan

Director of Operations

Fullsteem

Location
Pakistan - Lahore
Education
Higher diploma, Human Resource Management
Experience
14 years, 3 Months

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Work Experience

Total years of experience :14 years, 3 Months

Director of Operations at Fullsteem
  • United States - Kentucky
  • My current job since December 2023

• Developed and implemented an automated project management system, streamlining workflow for over 1, 000 realtor-focused video projects monthly. This system reduced human involvement in projects by 70% and decreased turnaround time by 35%.
• Built a data-driven dashboard to track key metrics like efficiency, lead time, revenue, and costs.
• Recruited and mentored a team of 13 talented video editors and animators, nurturing strong staff and client relationships for long term client satisfaction.

Project Manager & Team Lead at Editing Machine (UK)
  • Pakistan - Lahore
  • December 2022 to January 2024

Directed a team of 28 video editors, consistently delivering high-quality projects in a fast-paced environment.
Implemented a bonus/penalty system to incentivize timely delivery, exceeding client expectations for 40+ clients.
Effectively communicated with over 40 clients, ensuring projects met client expectations and were delivered on time and within budget. This fostered strong client relationships and project success.

Team Lead & Project Manager at Editing Machine
  • Portugal - Lisbon
  • December 2022 to January 2024

• Directed a team of 28 video editors, consistently delivering high-quality projects in a fast-paced environment.
• Implemented a bonus/penalty system to incentivize timely delivery, exceeding client expectations for 40+ clients.
• Effectively communicated with 40+ clients, ensuring projects met client expectations and were delivered on time and within budget. This fostered strong client relationships, increasing project approval rates by 25% and boosting client retention by 20%.

Creative Director at Digital Distrikt
  • Pakistan - Lahore
  • October 2018 to July 2022

Led boundary-pushing campaigns for Coca-Cola and the Govt. of Punjab, from strategy to post-production. Streamlined corporate narratives and managed multiple projects, excelling in a fast-paced setting.

Creative Director at Digital Distrik
  • Pakistan - Lahore
  • October 2018 to July 2022

• Led the creative direction and production of 400+ boundary-pushing video campaigns for high-profile clients like Coca-Cola and the Government of Punjab, overseeing projects from strategy to post-production.
• Managed and delivered 100+ videos a year streamlining corporate narratives and ensuring project success in a fast-paced environment.

Marketing Coordinator at Oxford Creative Hub (UK)
  • Pakistan - Lahore
  • February 2018 to October 2018

Crafted a digital content strategy highlighting Pakistans business and startup potential. Managed marketing for a $20 million non-native investment in startups across four cities. Devised brand strategies appealing to local and global markets, demonstrating a fusion of creativity and analysis.

Marketing Coordinator at Oxford Creative Hub
  • United Kingdom
  • February 2018 to October 2018

• Directed a video documentary showcasing Pakistans business and startup potential across 4 major cities, resulting in a successful $20M non-native investment in startups.
• Directed a team of 10+ creatives on a 3-month journey across Pakistan, culminating in a feature-length documentary.

Media Executive at Socialights Digital Agency
  • Pakistan - Lahore
  • February 2017 to January 2018

Enhanced digital media for clients like Gloria Jeans Coffees and Maker Arm, boosting their social media presence by 35% through creative strategies. Successfully led over 100 video and photoshoots, proving adeptness in a dynamic, results-oriented environment.

Media Executive at Socialights Digital Agency
  • Pakistan - Lahore
  • February 2017 to January 2018

Enhanced digital media for clients like Gloria Jeans Coffees and Maker Arm, boosting their social media presence by 35% through creative strategies. Successfully led over 100 video and photoshoots, proving adeptness in a dynamic, results-oriented environment.

Digital Media Executive at Socialights Digital Agency
  • Pakistan - Lahore
  • February 2017 to January 2018

• Increased social media engagement for clients in the restaurant industry like Gloria Jeans Coffees, Second Cup, X2 by 35% through innovative content strategies.
• Led and executed over 100 video and photo shoots, demonstrating expertise in content creation and creativity.

Education

Higher diploma, Human Resource Management
  • at Virtual University of Pakistan
  • November 2022
Bachelor's degree, Marketing and Media
  • at Lahore School of Economics
  • May 2019

1st Position / Champions of IBAC – IBA Branding & Advertising Conference – National Level 2019 Winner - Startup Weekend – Ed Innovation – LUMS- National Level 2016 Best Social Advertisement – Film Baziyan – Forman Christian University – National Level 2017 Best Business Display – Business Fiesta – Lahore School of Economics – Inter School

Specialties & Skills

Project Management
Team Development
Team Leadership
Automation
Workflow Design
Creative Production
Customer Relationship Management
Project Management
Team Development & Leadership
Airtable
Ms Office Suite
Video Editing
Brand Management
Stacker App

Languages

English
Native Speaker

Hobbies

  • Video Production