Digital Marketing Manager
Classy Fashion Company
Total years of experience :11 years, 1 Months
Setting the strategies for company’s brands to grow and scale.
• Researching competitors and define the Strength, weakness, opportunities, and threats to ensure that we stay ahead.
• Building Online Sales funnels.
• Managing and handling several fashion brands online.
• Ensure to meet the company’s and brand’s expectations in terms of standards, Targets, and loyalty.
• Handling company’s campaign through social media platforms (Google - Facebook - Instagram - Snapchat - TikTok)
• Optimizing campaign to ensure delivering the maximum ROAS.
• Planning and implementing the overall digital marketing strategy
• Stay up to date with the latest technology and best practices.
• Measure ROI and KPIs
• Prepare and manage the digital marketing budget.
• Oversee all the company's social media accounts.
• Suggest activities for improving the quality of online content.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Research competitors and provide suggestions for improvement.
• Building loyalty with brand’s customers.
• Orchestrate all aspects of a strategic ecommerce plan. Combine existing expertise in sales, marketing, technology and management to deliver a superior brand and shopping experience for all customers.
• Oversee the ecommerce website of a brand. Manage the overall user experience, including site navigation, content development, checkout funnel and promotional campaigns.
• Developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure QA and timely publishing of all web content.
• Participating in building and directing a team of ecommerce professionals that can effectively help develop and execute creative ecommerce solutions.
• Direct integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines.
• Own and manage Internet marketing solutions, social media integration, SEO and other monitoring methodologies and analytics.
• Provide thought leadership, innovation and process optimization initiatives such as implementing ecommerce software and other industry best practices.
• Identify new areas of ecommerce opportunity beyond current brand offering.
Keys International Brands Portfolio:
• Woz? : : A Franchise operation and chain of fashion shoes stores - Italian Brand
• Xti: A Franchise operation - Spanish brands.
• Genuins: A Franchise Operation - Spanish Brand.
• Dixie: Italian Franchise for Ladies fashion.
• Toni Pons: Spanish fashion shoes.
• Steiff: luxury fashion for kids. German Brand.
• J’hayber: Sport Spanish brand for Women, men and kids.
• Kids gallery: Fashion kids cloth. Spanish Brand
Responsibilities: • Handling operations of 15 stores including new business development, brand
management, buying and merchandising, business commerciality and brand
development
• Developing new businesses by identifying gaps in the market
• Identifying immediate needs of the new business, setting long and short-term
goals and communicating these to senior management and staff
• Establishing new brands through effective advertising and marketing strategies,
promotions and campaigns; Handling complete business operations for the
brands.
• Coordinating directly with Principals for buying and replenishments and giving
feedback on market, products and competitors
• Streamlining the buying process and guiding the merchandising team to achieve
sales and business goals
• Responsible for developing and implementing company's business plans
compatible with franchised brands
• Responsible for buying, pricing, structuring, stores anterior recruiting staffing and
logistics.
• Establishing a new inventory control system to expedite and accurately maintain
inventories.
• Developing effective risk reduction measures to ensure minimum stock losses and
implementing control procedures for the same.
• Guiding and overseeing the managers, preparation and implementation of the
Buying Range plans, stock intakes, and ensuring margin targets are met through
management of OTB, stock allocations etc.
Responsibilities • Developed and implemented marketing plans, promotions and campaigns to
increase market penetration.
• Forecast sales, allocated budgets, and set timelines for stores.
• Prepared and implemented Buying Range plans, seasonal selection of
merchandises, distribution and range planning for individual stores, margin
analysis and margin control etc. in line with overall business objectives.
• Kept close tabs on the market to identify trends, opportunities and threats,
planned yearly calendar activities, responsible for staff recruitment, training &
control